Quality
score acts the same as the credit score. Depending upon your credit score banks
decide whether they can provide you with loan and they decide the interest rate
too and depending upon the quality score Google decide what you pay for each
click
What is the quality score?
Quality
score is used by Google to rate the quality and relevance of both your keywords
and PPC ads. Depending upon your PPC ads performance, Google quality score
decides how much you pay for each click.
There are
many businesses which are having a low-quality AdWords and unable to improve
their quality. One must learn thoroughly about quality score if he/she wants to
master pay per click (PPC).
How quality score plays a vital role?
The quality
score plays a prominent role when it comes to growing your business online. A
good quality score helps you with cheaper clicks and higher click-through rates
(CTR). Both of them which ultimately leads to improvements in your Ad Rank.
Google
quality score is indirectly dependent to the cost that you pay for each click
i.e., higher the quality score lesser the cost you pay for each click and lower
the quality rate higher the cost you pay.
So work in a
smart way to lower your Google quality score by following the aforementioned
tricks, So that you pay less per click.
On what factors quality score is
determined?
Google
mainly calculate quality score depending on three factors, they are
• Click through rate
• Landing page
• Ad relevance
If your
Google quality score is low then the aforementioned points might be the reason
for that.
How to improve Google quality score?
Google
quality score can be easily improved if he/she follows the mentioned points
1. Create a landing page
2. Optimize keyword AdWords
3. Decrease time for loading the landing
page
4. Divide your campaigns into smaller
campaigns
5. Make an Ad campaign that reaches
targeted Ad group
So let us
now discuss about click through rate, landing page and AD relevance in detail
so that they might help you to know the topic more better which helps you to
increase your website quality score.
CLICK THROUGH RATE:
When you show your ads,
people see those ads and only a few click on it and gets redirected to your
page
Click
through rate or simply CTR can be
described as the ratio of number of users who clicks the link of your
Advertisement to that of total number views. If you can increase your click
through rate it directly effects quality score
which is indirectly dependent to the cost you pay for each click i.e.,
lower the google quality score, higher the amount you need to pay for each
click and vice versa.
Click through rate can help you to measure your campaign effectiveness and
the response to it.
HOW CLICK THROUGH RATE IS CALCULATED
?
click
through rate is calculated by using a formula which is mentioned below
click through rate % = ( number of
clicks/ total number of views ) * 100
In general,
10 CTR means that 10 persons have clicked on your link out of total 100 persons
who have viewed it. If the total number of views is multiplied by any number
then even the number of persons who have clicked should be multiplied by the
same number. So 10 CTR can be even be 20 clicks against 200 views.
Generally
for Search campaigns, if the CTR is above 3.5%, it will be considered as good Ad
delivery. On the other hand, for Display campaign, if the CTR is above 1%, it
will be considered as good CTR
LANDING PAGE:
Whenever
you browse for a website and click on the link, it will redirect you to the
first page of its website. So unknowingly or knowingly you actually came across
the landing page for so many times in your life but you might have not known
the name.
So in
simple words a landing page is defined as the first page that someone arrives
at. It can be any page on your website or a standalone page on a different web
address.
So how does
landing page effects google quality score?
Imagine
you are searching for cricket kits, you have searched in the google and the
search results popped out. Now I will
provide you with two options for your better understanding.
OPTION 1
You
click on the very first link which it directs you to the respective website
landing page. On the landing page you will get all the information that is not
related anyway to your search history.
OPTION
2
So
you frustrated with the first link and now imagine you clicked on the second
link, where you get all the information that is precise and relevant to your
search history
So
now what do you choose?
Obviously
everyone who clicked on the first link leaves the website as its landing page
doesn’t has any information that is required or matched with their search history and they click on the very next link
that is available. If the second link or website in which its landing page has
all the required information about the products an online visitor needs then
obviously they will stick with the website and proceed to buy from the website
According
to google, A highly relevant and well designed landing page has more chances of
getting a good quality score than that of a landing page that is not attractive
and doesn’t have relevant information.
What are the
things that you must make sure while preparing a landing page?
As
described above, a good landing page has the ability to increase you Google’s
quality score which eventually decides how much you need to pay per each click.
If you want to pay less for each click then you must have high google quality
score for which you need to have a perfect landing page.
To create a
perfect landing page he or she should make sure of the following things
·
First and the most important thing is to make sure that
your landing page has all the important information that is relevant to google
search results
·
Make sure the landing page is attractive, if the landing
page is attractive it has more ability to attract online readers
·
Customize your landing page into mobile friendly
·
Optimize your landing page for conversions
·
Use videos and images in your landing page
·
Do not post irritating pop ups which asks visitors to
subscribe, it might frustrate them which eventually makes them to leave the
website
·
Make sure that the landing page is appealing to the
target users
·
Try to build trust and confidence
Landing
page plays the most vital role in deciding the google quality score and is
directly proportional to the google quality score
Contact us :
Sanbrains era
technologies pvt ltd
512,Manjeera
trinity corporate ,
JNTU
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KPHB,Hyderabad-500072
Email:
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Website:
www.sanbrains.com
