GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

Google Indexing is a by-product of Crawling. The data collected by the bots while crawling through a website will be stored on the Google server. It is nothing but adding web pages to the Google search engine. The website owners can decide which pages to be shown on the search engine by using the tags index or NO-index. The ‘index tag’ means that Google has the access to display that page and a ‘NO-index’ tag implies that it can be crawled but, the page is not up for display on the search engine. Always remember, the pages you want to display can only be done so if they were available for crawling.

How to deploy the tags?

The smart thing to do is, let all your primary pages be displayed on the search engine by employing the ‘index’ tag and the pages you consider to be peripheral can be marked under ‘NO-index’ tag. This will result in a rise in your search rankings. The peripheral pages might hinder your progress hence, ignored.

Indexing plays a pivotal role in the Google’s algorithm in terms of having an effect on the decision-making process. If your website is indexed properly, the pages will be amongst the most popular ones in search results.

There are several layers to indexing

• When the links haven’t been found by crawling.
• When the links have been found but, ignored.
• When the crawling is complete but, left out for indexing
• Permanent indexing – when the pages are to be displayed on the search engine forever.
• Temporary indexing – when the pages are to be displayed only for a period of time before removing them.

Indexing helps your website to be more organized, better architecture and user-friendly. Eventually, all the efforts you put in are for the good of the customers and help them navigate through your site effortlessly. Indexing makes your most important pages to be found easily which is what you want for higher search rankings.

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HOW COST PER VIEW (CPV) IS CALCULATED : SanBrains

Cost Per View (CPV)

Cost Per View: Gone those days when we used to go to the printing press generate pamphlets and banners to advertise for our brand. It is all digital advertisements going on with the help of images, catchy headlines, and videos. They post the videos on a website or YouTube channel that has more traffic or followers. But what does the owner of that website who is allowing advertisements gain? They get paid for the number of views for that video and it is calculated using the process called Cost per view (CPV).

Cost per View 

What is Cost per view (CPV)?

Cost per view or CPV is defined as the maximum amount that an advertiser pays to you when your viewer watches his advertisements. It is a bidding process where we can keep a maximum price. Let me explain you this with an example so that you can understand it clearly.

How does it work with an example?

So you are the owner of a YouTube channel having more than 1m users. I own a company and I want to advertise my brands with the help of your videos. So I contact you to place my ads at the beginning or in between or at the end of your videos. I pay you 0.25$ if your viewer watches my whole and which is of 30 seconds or if we interact with me. whatever comes first I pay you for that.

It, not only limits for the YouTube, video advertisements are placed all over the websites and for every click, the owner of the website gets paid by the advertiser.

What are the benefits of CPV?

Some of the benefits of CPV are

1. Create brand awareness
2. Reduces the cost of advertising
3. Helps in target clients
4. Increases traffic
5. Pay for only those ads that get clicked

Cost per view has gained a lot of importance in recent times it has the ability to reach millions of users in a span of 3 to 8 minutes. So the advertisers are opting this method to increase their market.

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Sanbrains era technologies pvt ltd 

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HOW TO CALCULATE COST PER THOUSAND IMPRESSIONS

Instead of paying for each and every individual click, online marketing came up with a new term called as CPM. CPM stands for cost per Mille where Mille which is symbolized as ‘M’ is derived from Latin word which means thousand. As a result cost per mille in short CPM is also referred as cost per thousand impressions.

What is Cost per mille ( CPM ) ?

Cost per mille ( CPM ) or cost per thousand impressions is defined as the cost that has to be paid by the advertiser to publisher for every thousand impressions.

So if you want to display or publish your advertisement on any website and for the same if publisher says that the CPM or cost per mille is 2$ , that means that you need to pay the owner of the website or the publisher with 2$ for 1000 impressions or views.

How cost per mille or CPM is calculated ?

Cost per mille is the total cost that you pay for one thousand impressions to the publisher of the website on which your advertisement is published.

we use the following mathematical formula that is mentioned below to calculate cost per mille or cost per thousand impression,

cost per impression or CPM = cost per advertising / number of impressions

what all factors on which CPM depends ?

all the factors that impact cost per click impacts cost per mille too. There are many factors on which Cost per mille or cost per thousand impressions depends and among them the most important factors that highly impact cost per mille are

1.     Quality score

2.     AD relevance

3.     Click through rate

QUALITY SCORE :

Quality score is used by Google to rate the quality and relevance of both your keywords and CPC ads. Quality score is indirectly dependent to the amount that you pay to the publisher. Google decides your website quality score and Depending upon your quality score, you need to pay to the publisher.

Higher the quality score lower the cost you need to pay to the publisher and lower the quality score higher the cost that you need to publisher. 

AD Relevance:

When we surf through web we always come across so many advertisements, but do all they have same impact?

Definitely no, users or online readers just click on the advertisements that are relevant to them. So placing advertisements that are relevant to them has the utmost importance. If the advertisements are relevant, then they click on advertisements which redirects them to your website and depending upon the quality score, there is each and every possibility that the visitors can be turned into your customers.

CLICK THROUGH RATE:

As studied above users or online readers just click  only on those advertisements which they feel relevant to them. Click through is defined as the ratio of the number of visitors to the total number of views. Through improving your CTR, Google would think that your Ads are more relevant to users because good CTR means users actually click your Ads.

So click through rate is directly dependent on Ad relevance, if your advertisements are relevant in readers point of view then they click on your advertisements that you have placed on publisher website . if in case the advertisements are not relevant at any cost, then they simply go through them.

CONCLUSION :

Cost per mille or cost per thousand impression is normally used to calculate bulk views or impressions. Instead of paying for each impression, it is used to pay for thousand impressions at once. In general, the cost that we pay to the publisher is dependent on certain factors such as quality score, click through rate, Ad relevance etc. so as aforementioned, these factors affect cost per mille or cost per thousand impressions.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

LANDING PAGE – THE COMPLETE SKETCH

What is a Landing page?

A landing page is an individual web page that offers comprehensive knowledge to visitors about services and leads them to the next step i.e. conversion. The landing page is an entry point to a website. All the efforts made by marketing campaigns and  advertises online is to bring audience to this page. What happens next solely depends on how good the landing page is and how well it is presented to visitors. The first impressions are very important and can often go a long way in sealing the deal. Whenever a client is brought to the website either through the search engines or orchestrated manually, the first thing he encounters is the landing page. If the client is not impressed by the setup, there is a high chance that he quits and probably never returns. A landing page can really be termed as an extension of advertising campaign, search result or a link.

The single and foremost objective of a landing is to generate leads. It comprises key information and a way in which he can get in touch with the organization be it phone numbers, email addresses or simply a click of the button. This click of the button is the Call to Action (CTA) button. It is effectively one touch that turns a visitor into a lead or even a customer. The landing pages go hand in hand with social media marketing, email campaigns and search engines as in these platforms bring more traffic than any other. Inquiry Forms also have a place in landing pages. They can act as a template for getting key information from the customers such as emails and phone numbers. The landing page has links that guides a visitor straight through to shopping cart or a retail page where conversions happen. All the information present on the landing page is relevant to the visitor. It may comprise of text, images, links any other dynamic elements.

What you give is what you get

Sometimes to lure something from clients, you must be prepared to let go of something from your end. It’s not always going to be plain sailing where in an ideal world you get everything you want from the visitors with nothing going the other way but, this is not the ideal world. The visitors show interest when there is something at stake, something that’s useful to them. I’m in no way suggesting give valuable stuff away for free. Nobody does that. Instead, lull them into the ecosystem by giving a taste of it. For instance, give them a guide and ‘how to use’ if they fill in the form. The clients of course, give away their information as they are getting free stuff. This also makes the visitor come back for more. It’s an effective strategy wherein you are not actually giving anything away for free but the customer goes home happy and on top of that you are basically advertising your business. So in this case, what you get is more than what you give.

Read more info @  Our Sanbrains blog 

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

LEARN ABOUT QUALITY SCORE TO MASTER PPC : Sanbrains era technologies pvt ltd

Quality score acts the same as the credit score. Depending upon your credit score banks decide whether they can provide you with loan and they decide the interest rate too and depending upon the quality score Google decide what you pay for each click

What is the quality score?

Quality score is used by Google to rate the quality and relevance of both your keywords and PPC ads. Depending upon your PPC ads performance, Google quality score decides how much you pay for each click.

There are many businesses which are having a low-quality AdWords and unable to improve their quality. One must learn thoroughly about quality score if he/she wants to master pay per click (PPC).

How quality score plays a vital role?

The quality score plays a prominent role when it comes to growing your business online. A good quality score helps you with cheaper clicks and higher click-through rates (CTR). Both of them which ultimately leads to improvements in your Ad Rank.

Google quality score is indirectly dependent to the cost that you pay for each click i.e., higher the quality score lesser the cost you pay for each click and lower the quality rate higher the cost you pay.

So work in a smart way to lower your Google quality score by following the aforementioned tricks, So that you pay less per click.

On what factors quality score is determined?

Google mainly calculate quality score depending on three factors, they are

•          Click through rate

•          Landing page

•          Ad relevance

If your Google quality score is low then the aforementioned points might be the reason for that.

How to improve Google quality score?

Google quality score can be easily improved if he/she follows the mentioned points

1.         Create a landing page

2.         Optimize keyword AdWords

3.         Decrease time for loading the landing page

4.         Divide your campaigns into smaller campaigns

5.         Make an Ad campaign that reaches targeted Ad group

So let us now discuss about click through rate, landing page and AD relevance in detail so that they might help you to know the topic more better which helps you to increase your website quality score.

CLICK THROUGH RATE:

When you show your ads, people see those ads and only a few click on it and gets redirected to your page

Click through rate or simply CTR  can be described as the ratio of number of users who clicks the link of your Advertisement to that of total number views. If you can increase your click through rate it directly effects quality score  which is indirectly dependent to the cost you pay for each click i.e., lower the google quality score, higher the amount you need to pay for each click and vice versa.

Click through rate can help you to measure your campaign effectiveness and the response to it.

HOW CLICK THROUGH RATE IS CALCULATED ?

click through rate is calculated by using a formula which is mentioned below

click through rate % = ( number of clicks/ total number of views ) * 100

In general, 10 CTR means that 10 persons have clicked on your link out of total 100 persons who have viewed it. If the total number of views is multiplied by any number then even the number of persons who have clicked should be multiplied by the same number. So 10 CTR can be even be 20 clicks against 200 views.

Generally for Search campaigns, if the CTR is above 3.5%, it will be considered as good Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%, it will be considered as good CTR

LANDING PAGE:

Whenever you browse for a website and click on the link, it will redirect you to the first page of its website. So unknowingly or knowingly you actually came across the landing page for so many times in your life but you might have not known the name.

So in simple words a landing page is defined as the first page that someone arrives at. It can be any page on your website or a standalone page on a different web address.

So how does landing page effects google quality score?

Imagine you are searching for cricket kits, you have searched in the google and the search results popped out.  Now I will provide you with two options for your better understanding.

OPTION 1

You click on the very first link which it directs you to the respective website landing page. On the landing page you will get all the information that is not related anyway to your search history.

OPTION 2

So you frustrated with the first link and now imagine you clicked on the second link, where you get all the information that is precise and relevant to your search history

So now what do you choose?

Obviously everyone who clicked on the first link leaves the website as its landing page doesn’t has any information that is required or matched with their search  history and they click on the very next link that is available. If the second link or website in which its landing page has all the required information about the products an online visitor needs then obviously they will stick with the website and proceed to buy from the website

According to google, A highly relevant and well designed landing page has more chances of getting a good quality score than that of a landing page that is not attractive and doesn’t have relevant information.

What are the things that you must make sure while preparing a landing page?

As described above, a good landing page has the ability to increase you Google’s quality score which eventually decides how much you need to pay per each click. If you want to pay less for each click then you must have high google quality score for which you need to have a perfect landing page.

To create a perfect landing page he or she should make sure of the following things

·       First and the most important thing is to make sure that your landing page has all the important information that is relevant to google search results

·       Make sure the landing page is attractive, if the landing page is attractive it has more ability to attract online readers

·       Customize your landing page into mobile friendly

·       Optimize your landing page for conversions

·       Use videos and images in your landing page

·       Do not post irritating pop ups which asks visitors to subscribe, it might frustrate them which eventually makes them to leave the website

·       Make sure that the landing page is appealing to the target users

·       Try to build trust and confidence

Landing page plays the most vital role in deciding the google quality score and is directly proportional to the google quality score

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

GOOGLE ANALYTICS GOOGLE ANALYTICS: KNOW YOUR VISITORS, TURN THEM INTO YOUR CUSTOMERS

http://www.sanbrains.com/services-pay-per-click-management-ppc/

It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have created your website, started your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

•          How many persons visited your website on the daily, weekly, monthly and yearly basis

•          It helps you tracks and analyze visitors on your website

•          It also provides you with key information of how your website is performing

•          It tells you how should you customize in order to meet your goals

How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you the information on how to use google analytics.

First, install google analytics by following the below steps

1.         Copy and paste or click on this URL in your browser. https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/

2.         Click on sign up

3.         Then fill the form providing them with the information account name, website name, website URL,  industry category and time zone

4.         Click on proceed and then your website will be connected with the google analytics.

Benefits of using google analytics

Google analytics helps you with providing the following benefits

1.         Free of cost

2.         Will help you in customizing your website

3.         Will get to know your visitors

4.         Will help you with the information on which websites or links your visitors visits the                       most

Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com