Why Digital Marketing Is Important For Your Start-Up?

Running your own start-up is no small feat. There are a million things that need your attention. From managing the product, to payments, to recourses, to logistics — everything requires an eye for detail.

Most entrepreneurs in their early days ignore marketing as it looks like an out-of-budget spend and is considered as a liability.

However, if done in the right way, digital marketing can be a huge boon for your start-up and will give you consumer insights to grow and accelerate your business. Here’s a list of five things to do to market your start-up.

Be Mobile-ready

In the digital landscape, it is of utmost importance that you are mobile-ready. Not only do you need to design a website in a mobile-friendly format, but also ensure that you need to think of a strategy that helps you reach out to your customers on their handheld devices. Studies suggest that mobile search has surpassed desktop search and it would be a logical move to ensure that mobile is an integral part of the overall marketing strategy. Put new processes and systems in place to interact with consumers more effectively on their mobile devices.

Content is King  

Content without doubt is king — a statement that all of us have heard and which can make a brand win or lose. The right content gets the consumer to engage and relate to the brand. Content is the pillar in which all your communication efforts stand. For an entrepreneur, it is imperative to ensure that the right efforts are made in the direction of content as it will help you witness a spike in web traffic and generate leads.

SEO is a Long-term InvestmentSEO is not a short-term project, do not engage in it once your website is ready and then forget about it. Google, on a regular basis, announces updates and your website needs to be compliant based on those updates. Consumers use the internet to get information on almost everything. To make sure your business catches their eye when the need arises is of utmost importance. Hence look at SEO with a long term objective.

There is More to Digital than Social Media

Digital marketing is not just about social media. There is a lot more to it. It is important that start-ups quickly adapt to these changes before turning into fossils. The world of digital comprises content marketing, bookmarking, videos, SEM, geo targeting and a lot more.  As a start up you must only invest in tools and platforms that make business sense. As Scott David Cook says, “A brand is no longer what we tell consumers, it is what consumers tell each other.”

Digital Marketing When Done Right Can Create a Big Impact in a Long-term

A thumb rule that every entrepreneur must remember is that there are no short term gratifications. And that you need to constantly optimize your content it is both an art and science. Ensure that you have proper Call to Action attached with your content and do not expect results overnight.

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IMPORTANT GOOGLE FACTORS THAT IMPACT RANKINGS :SANBRAINS

As a beginner you have done all the hard work of creating a website, developing a creative content for your webpage and laying out an attractive template. But the most important thing that you might worry about is about how to place your webpage on the first page of Google search results. Do not worry, this post is going to help you as I have put together the important factors.

What are the important factors?

Google uses 200 factors that decide the fate of your webpage which help your website to rank high when compared with others. Not all the 200 factors are important only few of them are important and have maximum effect. They are

1. Content
2. Backlinks
3. Mobile optimization
4. Keywords

Content:

Content can be described as the heart of the website. It allows and helps in turning the readers into our customers. Content builds relationships which help in building the trust of the customers which results in greater revenues. Building a website and creating a rich and attractive content acts as a key ranking factor. Make sure your content should have all the information about the topic you are writing. Always update and optimize your content on daily basis.

Backlinks:

Over the years Backlinks remain as a key factor In Google’s ranking algorithm. If you have quality backlinks it can have a positive impact on Google’s ranking.  So make sure that you create a content that people crave for and include more quality backlinks in that content. It helps in improving the rank of your website.

Mobile optimization:

We are in a generation where there are more mobile phones than desktops or laptops. Over 70% of the world population is using smartphones and believe me, they became so lazy that they are not even interested to turn on the laptops/desktops to browse something on the internet. In the time it takes to turn on the system, one can easily browse and read about the product on mobile phones. So optimize your webpage in a way that mobile users can surf without any inconvenience. It helps to better your rankings.

Keywords:

Content acts as the heart of the website where keywords act as arteries and veins. People don’t have enough time to read everything that you write, they just scan. So including keywords in your articles helps not only readers but also your website by improving its rank on the google search engine.

So if you try to follow and apply all the points that I have mentioned above then it definitely helps you in ranking high your website when compared to others on google search engine results.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/www.sanbrains.com

Benefits of Using Whatsapp/SMS Marketing

WHATSAPP MARKETING: THE OTHER FACET OF WHATSAPP

Every coin has two faces so does Whatsapp and it became an essential day to day life resource. It all depends upon us on how well we use a resource. According to a survey, almost 109 countries are using Whatsapp that means 60% of the world is using Whatsapp. So a successful businessman will surely think of promoting his brand through Whatsapp which reaches 60% of the world with just a tap. So if you want to be a successful businessman even you should promote your brand through Whatsapp/SMS marketing.

Whatsapp/SMS Marketing 

To start with Whatsapp/SMS marketing we need contacts not just hundreds or thousands, we need millions of contacts and how to gather these contacts is a big issue. Do not worry as our team is there to help you through whatsapp/sms marketing.

How actually Whatsapp/SMS marketing work is we write catchy/attractive lines that describe your business with a link in the description. Reader after going through the message will click on the link and it will redirect him to your website and eventually, he ends up being your customer.

So the benefits of using Whatsapp/SMS marketing are as follows

1. Build groups depending upon customer needs
2. A fast way of promoting your brand
3. Requires minimal or no cost
4. Can contact customers directly
5. Can attach videos, images and voice clips
6. Affordable and reliable
7. Reach customers globally
8. Make Whatsapp calls in case of queries
9. Result oriented

In today’s world of competition, we need to think smart and then work according to the plan to promote your brand. Everyone needs huge profits and the answer for huge profits is low investments. So invest with us for being the best among others.

Why SanBrains?

We at SanBrains not only promote your brand locally but also we promote it globally. We customize your needs and promote it through Whatsapp/SMS marketing. We ensure that your brand is reached to almost every user of Whatsapp. We filter the needs of different clients and act according to their needs. Our enthusiastic team ensures that you have customers from all over the world and thus making it a globally renowned brand.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

blog : http://www.sanbrains.com/blog/ 

How to determine Ad Position?

Marketing is not easy these days and in order to reach a wide range of customers you need to get your business goals and services and the products that you are offering out there in front of the audience. And Ads are the best way to do that. Advertisement helps getting the message the out there in public to reach the potential customer. For any business the second most important point beside development of excellent product is getting visitors and potential clients, and with increasing digital marketing strategies, it is hard gain people’s attention. Since website is the only online presence of any company, it is a necessity that website’s look and feel is great in order to get large number of visitors and to be able to retain them for a long time and if you are an emerging business, with lots of competitors in the market and tough competition, it becomes really difficult  to establish a good place in the market. Even small things count a lot and help increase the graph of the company, and one such thing is Ad position.

If your businesses Ad is ranked first in the Google searches, it is much likely to get more user attention and gain more potential client to your website. But its does not mean the same always, which is that if your ad ranks first in the google search it might mean that there is no other ad related to that field other than that, or if your Ad ranks “1” in the google search it might mean that your Ad has got the highest rank amongst other Ads of the same type or same category. But there can be many meanings to this and that is the reason we are here on this page. In this article we will discuss all the aspects which determine the Ad position in any google search.

Now some of you must be very new to the concept and must not be aware with the concept of how Ads are ranked in the google SERPs and how we can help in increasing the rank of our business’s rank. So let’s talk about what are the factors involved in the ranking of any Ad in the Google SERPs and how does Ad positioning work.

How is Ad Position Determined ?

Google has various strategies to determine the position of the Ad, which involves Ad rank also. Now the specific thing which involves google Ad position is Ad Auction. Ad Auction is how google determines which Ad to rank first and position first in the google searches. The basic task of Ad Auction is to determine the rank of the Ad. It determines Ad Rank for every Ad and depending on that rank, Ads are ranked in the google search. The highest Ranking any Ad gets the highest position on the Google SERPs. That means if any Ad has  highest rank among that category, then it will ranked first, and the second highest ranked Ad will get the second position in the Google SERPs. But this is not the only way in which Ad position is determined, Ad auction has five factors based on which Ad Rank is determined, so let’s have a look at each one of them in detail :

·         Ad Rank is based on the factor on how much you pay for a click on any Ad, which is also called as bid, and your bid tells the Google about the amount that you will pay per click on your Ad. But the amount varies and you can change that but it plays an important role in  determining the Ad rank of your Ad in the Google SERPs.

·        As aforementioned Ad rank is dependent on various factors and one such important aspect is Ad quality also your landing page, which is how Google determines that how  useful your Ad is and the quality of your businesses are based on the quality score and how useful it will be for the customers and potential audiences. As Ad rank is what determines the number of customers to the website or the business.

·        The factors that effect any person’s search also matters a lot and when we talk about talk about Google ranking any Ad then person’s search, their location of search, time of search and even the nature of the search plays a key role, based on all these factors Google decides how any Ad should be ranked and since Ad rank is based on the Ad Auction and it calculates based on the surroundings and factors that affect any persons search.

·        Whenever we create an Ad we make sure that it helps potential customers to visit and reach our business without any issues, which is why we add additional details to the Ad such as contact details, location and all which will are also called as Google extensions which help user reach your account soon. Google ranks any Ad on the basis of the extensions and information it provides.

There are various factors which impact the Ad position in the Google SERPS but the aforementioned one’s affect them the most and for any business it is the very important to have their Ad appear in at the most highest position because that would help drive more traffic to the website which is the only online presence of the business and it is  very important for any business. I hope this article provides you with all the details regarding the determination of the Ad Position in the google search. Keep Visiting.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

LEARN HOW TO GET MAXIMUM QUALITY SCORE FOR YOUR ADCAMPAIGN:

Quality score acts the same as the credit score. Depending upon your credit score banks decide whether they can provide you with loan and they decide the interest rate too and depending upon the quality score Google decide what you pay for each click

What is the quality score?

Quality score is used by Google to rate the quality and relevance of both your keywords and PPC ads. Depending upon your PPC ads performance, Google quality score decides how much you pay for each click.

There are many businesses which are having a low-quality AdWords and unable to improve their quality.

How quality score plays a vital role?

The quality score plays a prominent role when it comes to growing your business online. A good quality score helps you with cheaper clicks and higher click-through rates (CTR). Both of them which ultimately leads to improvements in your Ad Rank.

Google quality score is indirectly dependent to the cost that you pay for each click i.e., higher the quality score lesser the cost you pay for each click and lower the quality rate higher the cost you pay.

So work in a smart way to lower your Google quality score by following the aforementioned tricks, So that you pay less per click.

On what factors quality score is determined?

Google quality score is mainly dependent on three factors, they are

•          Click through rate

•          Landing page

•          Ad relevance

If your Google quality score is low then the aforementioned points might be the reason for that.

How to improve Google quality score?

Google quality score can be easily improved if he/she follows the mentioned points

1.         Create a landing page

2.         Optimize keyword AdWords

3.         Decrease time for loading the landing page

4.         Divide your campaigns into smaller campaigns

5.         Make an Ad campaign that reaches targeted Ad group

So let us now discuss click through rate, landing page and AD relevance in detail so that they might help you to know the topic better which helps you to increase your website quality score.

CLICK THROUGH RATE:

When you show your ads, people see those ads and only a few clicks on it and gets redirected to your page

Click through rate or simply CTR  can be described as the ratio of the number of users who clicks the link of your Advertisement to that of total number views. If you can increase your click-through rate it directly affects quality score which is indirectly dependent to the cost you pay for each click i.e., lowers the Google quality score, higher the amount you need to pay for each click and vice versa.

Click through rate can help you to measure your campaign effectiveness and the response to it.

HOW IS CLICK THROUGH RATE CALCULATED?

click through rate is calculated by using a formula which is mentioned below

click through rate % = ( number of clicks/ total number of views ) * 100

In general, 10 CTR means that 10 persons have clicked on your link out of total 100 persons who have viewed it. If the total number of views is multiplied by any number then even the number of persons who have clicked should be multiplied by the same number. So 10 CTR can even be 20 clicks against 200 views.

Generally for Search campaigns, if the CTR is above 3.5%, it will be considered as good Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%, it will be considered as good CTR

LANDING PAGE:

Whenever you browse for a website and click on the link, it will redirect you to the first page of its website. So unknowingly or knowingly you actually came across the landing page for so many times in your life but you might not have known the name.

So in simple words, a landing page is defined as the first page that someone arrives at. It can be any page on your website or a standalone page on a different web address.

So how does landing page effects google quality score?

Imagine you are searching for cricket kits, you have searched in the google and the search results popped out.  Now I will provide you with two options for your better understanding.

OPTION 1

You click on the very first link which it directs you to the respective website landing page. On the landing page, you will get all the information that is not related anyway to your search history.

OPTION 2

So you frustrated with the first link and now imagine you clicked on the second link, where you get all the information that is precise and relevant to your search history

So now what do you choose?

Obviously, everyone who clicked on the first link leaves the website as its landing page doesn’t have any information that is required or matched with their search history and they click on the very next link that is available. If the second link or website in which its landing page has all the required information about the products an online visitor needs then obviously they will stick with the website and proceed to buy from the website

According to Google, A highly relevant and well-designed landing page has more chances of getting a good quality score than that of a landing page that is not attractive and doesn’t have relevant information.

What are the things that you must make sure while preparing a landing page?

As described above, a good landing page has the ability to increase your Google’s quality score which eventually decides how much you need to pay per each click. If you want to pay less for each click then you must have a high google quality score for which you need to have a perfect landing page.

To create a perfect landing page he or she should make sure of the following things

•          First and the most important thing is to make sure that your landing page has all the important information that is relevant to google search results

•          Make sure the landing page is attractive, if the landing page is attractive it has more ability to attract online readers

•          Customize your landing page into mobile friendly

•          Optimize your landing page for conversions

•          Use videos and images on your landing page

•          Do not post irritating pop-ups which ask visitors to subscribe, it might frustrate them which eventually makes them leave the website

•          Make sure that the landing page is appealing to the target users

•          Try to build trust and confidence

Landing page plays the most vital role in deciding the Google quality score and is directly proportional to the Google quality score i.e., if your landing page has relevant information as per search results then your Google quality score increases which reduces the money that you pay for each click and vice versa

AD RELEVANCE:

Whenever you open a particular website you find so many advertisements on the website. There are two type of advertisements

1.         Relevant advertisements

2.         Non-relevant advertisements

Let me explain you those with a real-life example, if you have searched for aeroplane tickets and left the website without buying anything, then that website uses a cookie technology which means it places a cookie which helps them to place real-time advertisements on whichever websites you visit, based on your search history which is often considered as relevant advertisements.

What are the benefits of real-time advertisements?

Real-time advertisements are nothing but advertisements that are relevant. So when you place advertisements that are relevant to users, then they click on that which redirects them to your website. So thus relevant advertisements not only helps you to retarget your visitors but also increases the number of views. Depending upon your landing page quality you might turn your readers into your customers which increases the google quality score.

So try and place relevant advertisements which not only attracts users but also increases your Google quality score.

CONCLUSION:

Google Quality Score can be estimated based upon the quality of your ads, keywords, click through rate and landing pages. Higher Google quality score can lead to lower prices and better ad positions.

So when you are developing a website make sure that your landing page is proper and attractive and has filled all those criteria’s that I have mentioned above in the landing page. Also, make sure that the advertisements that you place are relevant to the customers and try to use cookie base real-time advertisements which helps you to attract more customers by placing real-time advertisements.

Remember the more relevant your advertisements and landing pages to the user, the higher Quality Scores. The higher the quality score the lower you pay as the quality score is indirectly dependent on the cost you pay for each click.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Step by Step Guide to Perform SEO Competitive Analysis

Market is growing day by day and every business is  taking in account brilliant strategies to grow themselves and gain more potential customers. Although there are various strategies present in SEO, but there are some which every business uses in common to get more success rates as well as customers. Now since with the growth in market, competition has increased and that is the reason it is must these days to do an analysis of your competitors in order to help with your own strategies, which might turn out giving better results then them. So in this article we will discuss in detail regarding how to perform competitive analysis. But first lets dive in to the reasons as to why competitive analysis is important for any business:

1.      Firstly it provides you with points on what your competitor is doing well.

2.      Next, it provides ideas for planning strategies.

3.      And lastly it helps finding link opportunities.

There are many more positive reasons to the ones mentioned above, but we rather focus on the ways to perform analysis. So let’s begin.

1.      Find their Keywords : Keywords always play an important role in the raking of your business online presence i.e. website, which is why it is very important to check for the keywords your competitors are using and there are various tools available in the market which can help do the research quickly and efficiently. Let us take SEMrush as an example which is the most widely used tool for the purpose of keyword research.

Below mentioned steps can be used to perform the keyword research:

·        Enter your competitors URL into the search bar.

·        Under the “Organic Research” section click on “Positions”.

·        See what keywords your competitors are ranking for.

·        After you are done with the list of keywords it is time to analyse.

2.      Analyse their Site Optimization :  Analysing your competitors on-site optimization is very important, it gives and insight into the strategies. Let’s have a look at the ways of analysing site optimization.

Keyword Density: The first and foremost important thing u must look into any good ranking website is its keyword density, kit will provide you with a rough idea regarding how  must place keywords in your website, one tool to do determine the keyword density is “Keyword Density Analysis Tool”. This tool is easy to use and will provide you with quick analysis on how and what keywords will have greater impact in the SERPs and rankings.

Meta Information: The important thing is to look at their meta descriptions, what all keywords have been used and the way these descriptions are written, are they informative enough and are they approaching the audience to perform any kind of action. Since meta descriptions play an important role in any website it is must to write them in a proper and planned way.

Internal Linking : Since links have always played an important role in ranking of your website it is very important to analyse how your competitors have been making use of these links, because the goal is to use limited backlinks but quality ones in order to get good rankings of your website.

3.      Content Analysis : Content has always had an important role in the ranking of any website and that is the reason why your website needs to have good quality content with enough keywords to help it rank good. Some of the aspects which important while creating content are:

Word Count : Your website must have required content length which helps it getting recognised in the market so in order to that u must check for word count in the competitors websites.

Uniqueness of Content : It is very obvious that the content which is unique will have greater impact and effect in the market and will be able to develop interest among the readers, which is why it is very important to create a unique content.

4.      Analyse their Design :  It is very important to analyse the website design of your competitors website because it is the only online presence of their business and it is what helps you gain more potential customers.

Performing competitive analysis is as important as planning strategies for your business and the above mentioned point will help you perform competitive analysis for of your competitors for your business as well. Although this article does not contain all the points but I hope it helps you along the process. Happy Reading!!

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

Digitalization is the New GO !!!

Advancements are everywhere, in every field, smartphones are available with 80% of the people and digitalization is the recent phase. Whether we talk about start-ups, medium-paced or well established MNCs, working digitally to reach your potential client is the need of the hour. The manual method of marketing your product to clients through pamphlets, hoardings, banners etc are time and money consuming, and if you are a start-up company, fund issues are there which are to be managed effectively. Thus marketing digitally and reaching your clients through social media and various online marketing strategies will be very cost-effective and would allow your business to invest in much-needed aspects.

What we mean when we say DIGITAL MARKETING: Digital marketing is everything from promoting your product to marketing your business online, keeping in mind to reduce investment while producing greater results which are profitable for the business. In order to digitalize the company the, the business goals and objectives need to be analysed and every aspect needs to be taken care of, which is why the need for a DIGITAL CONSULTANCY comes in. Consultancy not only means providing a better suggestion about variants solutions fit for your firm, but it also means providing with an extra hand at educating your employees, assisting in the formation of strategic plans and much more.

As a renowned and well-recognised Digital Consultancy Company, our team of professionals understand your firm’s core objectives and work with your team-mates to create a strategic plan in order to gain more traffic and potential customers. Our team helps reform your company’s profile, track audience interests and their behaviour towards your brand. We tend to understand your company goals and provide a comparative analysis of what your competitors are doing as well.

Our Strategic Approach & Services:

•             Digital Strategic schema

•             Digitally Equipped Workshops

•             Business Transformation Plans

•             Tried & Tested Content Strategy

•             Digital Marketing Training Courses

•             Capability Assessment and Analysis

•             Social Media Analysis

•             Project Administration

•             Digital Excellence Team

Alongside to our aforementioned services, Sanbrains is highly client focused company and our team of experts aims at providing every help our client needs. Since digital marketing is such a vast field, we focus on providing consultancy by evaluating every aspect in accordance to your business goals and build an online strategy for success. We provide all our services according to your business requirements and we aim at producing better results regarding your place in the market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

DIGITAL MARKETING & ITS AMAZING TOOLS

Marketing is a self-descriptive word, which means to market things, i.e. to present your products to the customers or users. Earlier there was no internet and thus to educate someone about any product or services was very hard. Those were the days marketing techniques which involve lots of time and efforts, which we also refer to as Traditional Marketing these days.

Some of you might not very familiar with the concepts of Marketing and would be wondering about what is Traditional Marketing? Traditional Marketing is sub-way of Marketing which any company uses for a long period of time and which involves methods such as: Printing pamphlets, newspaper print ads, newsletters, radio marketing etc.

Back then, there were no other options for effective presentation, so the marketing techniques involved pamphlet publishing, poster and hoardings publishing and marketing advertisements through radio and television. Although we still continue to use Television Marketing these days, because of its wide reachability even to the remote users, with an increase in globalization and due to lack of greenery out there, we have to focus on saving paper and for that reason, traditional marketing is not a great approach to marketing these days.

The world is progressing and industries are growing faster, the compulsion is to reach a wide range of audience in order to educate them about the organization or the product. If we use the traditional marketing scheme here, we might not be able to attract a large number of a user, because in this era of technological advancements, everyone is busy with smartphones, either on social media or checking updates, Also it becomes very hard to attract customers attention through pamphlets or posters/hoardings. The tactics have changed now, which are for good because they save time and resources involved in that.

Except for the above-mentioned reasons, traditional marketing still has many drawbacks, which cause major setbacks for the businesses. Let us now discuss them in detail :

Ø  Time Consumption: The tactics used in Traditional Marketing involves various resources as well as consumes extra time, it involves lots of printing and extra people to visit places in the city and paste those posters or hoardings and few other people to distribute pamphlets. The time invested in all this does not even have a certainty whether or not people will see these advertisements and/or read the pamphlets. That is the major reason why Traditional Marketing is simply not adequate for the current scenario.

Ø  Cost : Funds play an important role when we talk about small-paced companies or start-ups, and traditional marketing requires a lot of resources, due to which the investment cost increases, which is not affordable by many start-up companies. For them, traditional marketing ways are a big NO-NO. Also, it involves paying to the extra people working for pamphlet distribution. Printing and distribution cost is also involved.

Ø  Unreliable : Even if you publish the ads in the newspaper or you distribute the pamphlets, there is no way to get an update about how many people saw that and if we don’t know about the statistics, how can we know where we are lacking and where we need to work more in order to improve. This is the main reason why traditional marketing fails most of the time. Because it is a one-way marketing strategy and we cannot get any confirmation about people viewing the advertisement.

Ø  Slow Process : Due to the time involved in collecting resources and printing the hard copies and them distributing them, it becomes a very slow process, and even after everything is done perfectly there is no certainty of the advertisement getting people’s attention. For people to contact you, the advertisement should be effective and unique so that it gets maximum attention and is able to convert potential customers to buy the product. In the present situation, we any company goes with the traditional marketing strategies, they are investing a lot of their productive time and money.

Ø  Pricing Options : The pamphlets or the newspaper ads, does not have enough space to cover all the details so that the user could choose from them, due to the lack of these small but yet important details, the company fails in the market. The reason being that it lacks important details which are necessary for marketing purpose. These are the biggest limitations of the Traditional Marketing strategies.

These are some of the issues which most of the companies face which adapt Traditional Marketing tactics. Apart from these, there are many reasons for the failure of Traditional Marketing schemes and why they are inappropriate for businesses. Also, today’s generation is advancing in terms of software’s, technologies and awareness. People want to be updated about what is happening in the outside world and what are all the new updates arriving in the market. With such fast-paced time and advancements, It is not at all good to market products in the traditional ways, it won’t create a good strategic plan and with greater intake then the investment.

Due to these major reason’s and the need to improve the advertisement techniques, Digital Marketing or we can say Online Marketing techniques came into existence. There are more ways to market your product or your services when compared with the traditional marketing. The first and foremost advantage is to go online and attract people’s attention which is already online but is busy with some of the other social networking websites. Since nowadays people are constantly busy on their smartphones, it is easy to market products over there in order to grab their attention through advertisement ads, pop-up messages, ads in the YouTube videos etc. These techniques involve less time and guarantee sales by providing the statistics of the area of interest of buyer’s and helping provide effective solutions to  correct those tactics, which will assist in getting greater traffic or we can say customers to view our product and understand about them and finally convince them to buy the product or take those services.

There are many more positive aspects other than this which differentiative Traditional Marketing from the Digital Marketing. We have already had an in-depth description about the drawbacks of traditional marketing and since both are Traditional as well as Digital Marketing are sub-ways of marketing strategies, the drawbacks of traditional marketing turn out to be the advantage of the Digital Marketing scheme. Let us discuss some of them in detail in here :

Ø  Global Reach: Marketing is everything about how to reach your customers, with the traditional ways, it was only limited to a particular region or a particular country but with the Digital marketing tactics, you can now connect to your customers sitting in the other part of the country or another country itself. It has wide reachability and which is very good for any organization or company to grow. These are factors which help your business grow and reach a wide range of customers easily. It is easily accessible as well as understandable to people when compared with the traditional marketing ways.

Ø  Cost- Effective : Digital Marketing itself means that marketing with the help of internet and by the use of the electronic device, which means that it involves very less time and resources to market anything or any product. Due to its quality of less investment and higher output, digital marketing is booming these days. It highly suitable for small businesses which lack in funds and need to cope up with the competition in the market with those limited about of funds only. That is the major reason why traditional techniques are not at all adapted by the small companies or the start-up companies.

 Trackable Results : In comparison with the traditional marketing scheme, digital marketing provides 

data of the customers visiting your website and helps us understand their domain of interest in our website. Thus it provides us with a large area to analyse and rethink our marketing and presentation schemes, helping us to improve our lacking points. This was the major drawback of traditional marketing where we had no idea of whether the people see the advertisement or not and whether it is able to convince the potential customers to visit the company for further information related to the product. Which was again time and money consuming.

Ø  The personalization of Customer Interests : Once any customer visits your company’s website and then click on the item they like and add them to their favourites or their Wishlist’s, it is easy to send them updates and notifications regarding the same type of products in the future. This is nothing but personalization, which means to prioritize the customer's interest and then update them regarding the contents of their interest only. Which is not all possible with the traditional marketing strategies, because they lack any user interaction and the work is totally offline.

Ø  Openness in Social Sites : Nowadays every other person is constantly busy with their smartphones either scrolling through news or using chatting applications or checking their social media platforms. If you are successful in creating awareness about your business and your product in these social media websites, it is easy to get to many people, because according to the statistics more than 3 billion people use social media websites. It is therefore easy to grab people’s attention while they are scrolling through their newsfeed and looking at their smartphones. As compared to the traditional way of marketing this proves to be more effective and attracts more attention, also If people like it, they share it to many other people and thus u barely have to invest lots of your time in marketing.

Ø  Improved Conversion rate : Due to the busy schedule of people these days it is hard for people to visit any company for buying any product in person, whereas it is easy to just click the link and there you go!!  You will get your product delivered to your home. It is not at all time consuming, hardly requires expertise and saves money, you can even pay online. Thus when we compare to the traditional marketing strategies, digital marketing has been very successful in getting potential customers and easily convincing them to buy the product.

Ø  Connect with distant Users : For a business to grow and market products in the best way, it is necessary to connect to users, not only to the local users but also with the users which are far off from us. With the traditional way of marketing it was hard to reach to users which were far away from us but with the digital marketing, this task has been made very easy. Now with the use of the internet, we can reach any person sitting in any remote part of this world, the internet has given so much power to the world and made marketing products or services so much fun and easy to do a task. The more people you reach the more customers will buy your product and they will forward the word to their colleagues and in this way marketing strategies go on.

Analyse and Adapt Easily: Digital marketing not only helps in the businesses growth but also helps analyse the places where the marketing strategies are lacking, it will analyse, produce data and will help work on those weak points in order to improvise the marketing strategies. Digital marketing strategies are easily adjustable and fit all the criteria’s in the market, to produce great results for businesses. This is one amongst the many points where traditional marketing fails. There is no way through which we can analyse whether our strategies are 


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