Learn About Robots.txt Files – Digital Marketing

Learn About Robots.txt Files – Digital Marketing

Understand the importance of robots.txt even before it could be a reason for the downfall of your website. search engine robots may not crawl your site, meaning your web pages won’t appear in the search results, if you get robot.txt wrong. You might be understood, how important role robot.txt play in taking your website to greater heights.

What is robot.txt?

The robots.txt file is also known as the robots exclusion protocol or robots exclusion standards. It is defined as a group of web standards that regulate web robot behaviour and search engine indexing.

Robots.txt is a file which is usually placed in the top level directory of the website which is used to tell search engine crawlers to access which part of the website or if someone doesn’t want some part of the website to appear in search results.

How robot.txt works?

By default search, engines are greedy as they want high-quality information. By default, Google will try to index everything – all pages, documents, files, images – that it can get to. Robots.txt can be used to change this behaviour. When someone searches something on google and assume that your website is having the desired information. When the bots from Google come to crawl your website and you want to preserve some of the pages you can use robot.txt. even Before search engine crawls your site, it will search for your robots.txt file as instructions on where they are allowed to crawl and index on the search engine results.

What are the Benefits of robot.txt?

Some of the benefits of using robot.txt are

1. search engines scan the robots.txt file before crawling your web page
2. we can disallow particular post or an entire page

remember the filename is case sensitive so make sure before using it.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/

INCREASE LANDING PAGE SPEED

INCREASE LANDING PAGE SPEED:

INCREASE LANDING PAGE SPEED: A landing page carries through your message to the customers by being transparent. The landing page has to be expertly designed as it can not carry too much baggage. When a customer makes a visit through your Facebook ad or Google AdWords, he/she should have a strong reason to stick around. So, we give them a call-to-action or an opt-in-form whereby he would be directed to the next stage of relation with your website.

Lets say a customer is on your landing page and he doesn’t like the look and feel of it, so he quits. How do you overcome this? Well for starters, you improve your design to make the customer feel more at home, feel like he belongs there instead of being redirected to a place he doesn’t want be. A survey has stated that, more than 3/4th of the customers prefer the backgrounds to be a photo rather than a solid colour. We at SanBrains, facilitate you with this and a whole lot more. Our template designing expertise will help you create leads by supplying a call-to-action button on the landing page and bringing them into the fold of funnelling. We always stress on the importance of the story your landing page tells a customer. Visually rich media will always deliver as a picture can tell a lot more than plain text.

We have a simple yet effective strategy when it comes to turning traffic into customers. The cold web traffic is first converted into leads as aforementioned then we engage them in an email sequence through which we touch their problems and try and recommend appropriate solutions. A person in need will always fall for this as he’d be desperate. Thus the leads are customers and customers bring conversion rate.

SanBrains commissions a few things to increase conversion rate

• Quality content
• Tidy looking interface
• Visual description
• Web design
• Email lists
• Captivating titles
• First impressions
• A/B split test

Sometimes you have to give in order to gain. Giving away content for free results in customer loyalty which would be terrific piece of business in long term as customer’s belief will act as a lead magnet which makes the customers share your links and broaden your reach.

About us:

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

Blog:  http://www.sanbrains.com/blog/

FLAWS OF TRADITIONAL MARKETING

Marketing is a self-descriptive word, which means to market things, i.e. to present your products to the customers or users. Earlier there was no internet and thus to educate someone about any product or services was very hard. Those were the days marketing techniques which involve lots of time and efforts, which we also refer to as Traditional Marketing these days.

Some of you might not very familiar with the concepts of Marketing and would be wondering about what is Traditional Marketing? Traditional Marketing is sub-way of Marketing which any company uses for a long period of time and which involves methods such as: Printing pamphlets, newspaper print ads, newsletters, radio marketing etc.

Back then, there were no other options for effective presentation, so the marketing techniques involved pamphlet publishing, poster and hoardings publishing and marketing advertisements through radio and television. Although we still continue to use Television Marketing these days, because of its wide reachability even to the remote users, with an increase in globalization and due to lack of greenery out there, we have to focus on saving paper and for that reason, traditional marketing is not a great approach to marketing these days.

The world is progressing and industries are growing faster, the compulsion is to reach a wide range of audience in order to educate them about the organization or the product. If we use the traditional marketing scheme here, we might not be able to attract a large number of a user, because in this era of technological advancements, everyone is busy with

smartphones, either on social media or checking updates, Also it becomes very hard to attract customers attention through pamphlets or posters/hoardings. The tactics have changed now, which are for good because they save time and resources involved in that.

Except for the above-mentioned reasons, traditional marketing still has many drawbacks, which cause major setbacks for the businesses. Let us now discuss them in detail :

Ø  Time Consumption: The tactics used in Traditional Marketing involves various resources as well as consumes extra time, it involves lots of printing and extra people to visit places in the city and paste those posters or hoardings and few other people to distribute pamphlets. The time invested in all this does not even have a certainty whether or not people will see these advertisements and/or read the pamphlets. That is the major reason why Traditional Marketing is simply not adequate for the current scenario.

Ø  Cost : Funds play an important role when we talk about small-paced companies or start-ups, and traditional marketing requires a lot of resources, due to which the investment cost increases, which is not affordable by many start-up companies. For them, traditional marketing ways are a big NO-NO. Also, it involves paying to the extra people working for pamphlet distribution. Printing and distribution cost is also involved.

Ø  Unreliable : Even if you publish the ads in the newspaper or you distribute the pamphlets, there is no way to get an update about how many people saw that and if we don’t know about the statistics, how can we know where we are lacking and where we need to work more in order to improve. This is the main reason why traditional marketing fails most of the time. Because it is a one-way marketing strategy and we cannot get any confirmation about people viewing the advertisement.

Ø  Slow Process : Due to the time involved in collecting resources and printing the hard copies and them distributing them, it becomes a very slow process, and even after everything is done perfectly there is no certainty of the advertisement getting people’s attention. For people to contact you, the advertisement should be effective and unique so that it gets maximum attention and is able to convert potential customers to buy the product. In the present situation, we any company goes with the traditional marketing strategies, they are investing a lot of their productive time and money.

Ø  Pricing Options : The pamphlets or the newspaper ads, does not have enough space to cover all the details so that the user could choose from them, due to the lack of these small but yet important details, the company fails in the market. The reason being that it lacks important details which are necessary for marketing purpose. These are the biggest limitations of the Traditional Marketing strategies.

These are some of the issues which most of the companies face which adapt Traditional Marketing tactics. Apart from these, there are many reasons for the failure of Traditional Marketing schemes and why they are inappropriate for businesses. Also, today’s generation is advancing in terms of software’s, technologies and awareness. People want to be updated about what is happening in the outside world and what are all the new updates arriving in the market. With such fast-paced time and advancements, It is not at all good to market products in the traditional ways, it won’t create a good strategic plan and with greater intake then the investment.

Due to these major reason’s and the need to improve the advertisement techniques, Digital Marketing or we can say Online Marketing techniques came into existence. There are more ways to market your product or your services when compared with the traditional marketing. The first and foremost advantage is to go online and attract people’s attention which is already online but is busy with some of the other social networking websites. Since nowadays people are constantly busy on their smartphones, it is easy to market products over there in order to grab their attention through advertisement ads, pop-up messages, ads in the YouTube videos etc. These techniques involve less time and guarantee sales by providing the statistics of the area of interest of buyer’s and helping provide effective solutions to  correct those tactics, which will assist in getting greater traffic or we can say customers to view our product and understand about them and finally convince them to buy the product or take those services.

There are many more positive aspects other than this which differentiative Traditional Marketing from the Digital Marketing. We have already had an in-depth description about the drawbacks of traditional marketing and since both are Traditional as well as Digital Marketing are sub-ways of marketing strategies, the drawbacks of traditional marketing turn out to be the advantage of the Digital Marketing scheme. Let us discuss some of them in detail in here :

Ø  Global Reach: Marketing is everything about how to reach your customers, with the traditional ways, it was only limited to a particular region or a particular country but with the Digital marketing tactics, you can now connect to your customers sitting in the other part of the country or another country itself. It has wide reachability and which is very good for any organization or company to grow. These are factors which help your business grow and reach a wide range of customers easily. It is easily accessible as well as understandable to people when compared with the traditional marketing ways.

Ø  Cost- Effective : Digital Marketing itself means that marketing with the help of internet and by the use of the electronic device, which means that it involves very less time and resources to market anything or any product. Due to its quality of less investment and higher output, digital marketing is booming these days. It highly suitable for small businesses which lack in funds and need to cope up with the competition in the market with those limited about of funds only. That is the major reason why traditional techniques are not at all adapted by the small companies or the start-up companies

.

Ø  Trackable Results : In comparison with the traditional marketing scheme, digital marketing provides data of the customers visiting your website and helps us understand their domain of interest in our website. Thus it provides us with a large area to analyse and rethink our marketing and presentation schemes, helping us to improve our lacking points. This was the major drawback of traditional marketing where we had no idea of whether the people see the advertisement or not and whether it is able to convince the potential customers to visit the company for further information related to the product. Which was again time and money consuming.

Ø  The personalization of Customer Interests : Once any customer visits your company’s website and then click on the item they like and add them to their favourites or their Wishlist’s, it is easy to send them updates and notifications regarding the same type of products in the future. This is nothing but personalization, which means to prioritize the customer's interest and then update them regarding the contents of their interest only. Which is not all possible with the traditional marketing strategies, because they lack any user interaction and the work is totally offline.

Ø  Openness in Social Sites : Nowadays every other person is constantly busy with their smartphones either scrolling through news or using chatting applications or checking their social media platforms. If you are successful in creating awareness about your business and your product in these social media websites, it is easy to get to many people, because according to the statistics more than 3 billion people use social media websites. It is therefore easy to grab people’s attention while they are scrolling through their newsfeed and looking at their smartphones. As compared to the traditional way of marketing this proves to be more effective and attracts more attention, also If people like it, they share it to many other people and thus u barely have to invest lots of your time in marketing.

Ø  Improved Conversion rate : Due to the busy schedule of people these days it is hard for people to visit any company for buying any product in person, whereas it is easy to just click the link and there you go!!  You will get your product delivered to your home. It is not at all time consuming, hardly requires expertise and saves money, you can even pay online. Thus when we compare to the traditional marketing strategies, digital marketing has been very successful in getting potential customers and easily convincing them to buy the product.

Ø  Connect with distant Users : For a business to grow and market products in the best way, it is necessary to connect to users, not only to the local users but also with the users which are far off from us. With the traditional way of marketing it was hard to reach to users which were far away from us but with the digital marketing, this task has been made very easy. Now with the use of the internet, we can reach any person sitting in any remote part of this world, the internet has given so much power to the world and made marketing products or services so much fun and easy to do a task. The more people you reach the more customers will buy your product and they will forward the word to their colleagues and in this way marketing strategies go on.

Ø  Analyse and Adapt Easily: Digital marketing not only helps in the businesses growth but also helps analyse the places where the marketing strategies are lacking, it will analyse, produce data and will help work on those weak points in order to improvise the marketing strategies. Digital marketing strategies are easily adjustable and fit all the criteria’s in the market, to produce great results for businesses. This is one amongst the many points where traditional marketing fails. There is no way through which we can analyse whether our strategies are working for the business or not and the ways in which we can correct those mistakes so as to improve the marketing ways and strategies.

Marketing being the utmost import phase after the creation of any product, it is very important to do it effectively, so as to attract more customers, because after the product has been created it totally depends on the marketing team and the strategies used by them to promote the product. Our approach to marketing also matters because it will determine how many customers are going to be attracted towards it and how are the sales going to be. The use of these ways also depend upon the conditions and according to the present situation and the statistics which say that the world moving towards digital life, it will worst decision of any company or business to adopt the Traditional Marketing Schemes.

Digitalization has taken all over the market and the internet is the present and future for us. People nowadays prefer online or card payments instead of cash, that is where the world is moving, i.e. forward and there is no use of us being stuck to the old methods for presenting and promoting our products and services. It is the booming market and there are enormous and never-ending possibilities if we adapt to the new way of marketing which is the Digital Marketing. I hope this article helps you provide with all the necessary details related to the disadvantages of the Traditional Marketing and helps you get an insight of the advantages and positives of the Digital Marketing. You can analyse and choose the ways you want to market your product or services by yourself.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Black Hat SEO Techniques and Protection from that : www.sanbrains.com

With increasing number of businesses the need to gain more visitors has increased and in order to do so, people have started taking illegal measures to gain visitors to their company, which is no at all appreciated. The present time is the era of Digital Marketing and with the influence of the internet in the market, pretty much everything is online these days and that leads to lots of positives and reduced human effort involved in every task. With the incoming of website culture, every business is trying to attract customers through its online presence and that is the reason a lot of digital marketing strategies have come into use. And since SEO which is an acronym for Search Engine Optimization, plays an important role in the ranking of any website on the search engine page results, many companies have been trying to use various strategies to get good organic results in the ranking of the website.

Similar to a coin which has two phases, SEO techniques can also be classified as White Hat SEO and Black Hat SEO techniques, which is understood by the name, White Hat techniques are the fair any organic use of strategies and tactics to gain more visitors to the page and ultimately for the search engine ranking. Thus this is the technique which follows all the guidelines from the SEO and takes measures to organically provide the good ranking to the website. Whereas when we talk about Black Hat SEO techniques, it is clear by the name that it is illegal to use of practices to gain visitors to the website and such practices may look good for short period of time but are not good for the longer run. It might lead to risks in your business and its market status.

Now some of you might not be very familiar with the concepts of Black Hat SEO, so in this article, we will discuss all Black Hat SEO such as:

What is Black Hat SEO?

What are techniques used in Black Hat SEO?

And finally, after we know in detail about this concept we will discuss- “ How to protect your business from Black Hat SEO techniques? ”

Now let us first dig deep into the proper definition of Black Hat SEO. It is basically SEO technique which is used to increase the website ranking by the use of unfair SEO techniques which comes under false practices and strategies, Black Hat SEO basically focuses on the Search Engine response rather than the human audience and their demands and it fails to obey guidelines provided by the search engine. Due to the use of illegal strategies such as keyword stuffing, invisible text/ links, adding unrelated keywords to the website and page swapping, Black Hat technique strategies are not advised to be used, it is mostly used by people who are looking for short time financial wealth. But these practices are dangerous and could even lead to the banning of your website, which will ultimately result in the bad online reputation in the market. Black Hat SEO is also sometimes referred to as Unethical SEO or Spamdexing.

Since we have got an insight into the definition of Black Hat SEO, let's have a detailed look at the techniques used in Black Hat SEO :

• Unrelated Keywords : This is something we can notice in some of the sites, who try to add extra keywords, which do not have any link to the content present in the website, which is a strategy used in the Black Hat Technique, to gain more visitors on the website, but this technique won’t last on the long run, if by any chance the search engine gets to know about Black Hat Techniques being used to get visitors, then your website is likely to get banned.

• Keyword Stuffing:  Use of keywords is likely to increase the ranking of your website on the search engine results but when any website starts using lots of keyword, more than necessary then it is called as keyword stuffing which can lead to drastic results. Just adding the keyword in order to get good search engine results, when in reality the content does not make any sense, will affect adversely, when a user leaves the web page due to lack of information on the page. Keyword stuffing is one of the strategies used in the Black Hat techniques and which might help to gain greater traffic for a particular period of time but will affect the website in the longer run.

• Hidden Texts/Links : Links are another way to drive traffic to your website, which does wonder’s as it takes your audience's interest further in taking them to several pages in your website which is good for gaining potential customers, but some websites make use of Black Hat Technique to hide text or link so that the user unknowingly clicks it and gets redirected to the other page. This strategy is called as Hidden Text/Link and it is done by making the link color same to the website background so that the user cannot differentiate between them. It is one of the tactics used in the Black Hat Techniques.

• Cloaking: There are some websites, which fool search engine by providing some other information and when a user enters the website, they are presented with other content and after clicking on the page it would divert user to some other page, this is what is called as cloaking. It is tactic used by many websites, to gain more visitors, by putting some other content for search engine and some other content inside the website, but if a search engine comes to know about this fact, the website will be banned immediately and strict penalty actions will be taken against that website. Cloaking is one of the serious offenses to any business.

• Doorway pages or Gateway pages: Similar to the concept of Cloaking, doorway pages are web pages which tend to contain unrelated keywords and when clicked on them, they take a user to some other page. The whole and sole purpose of using this tactic are to gain a large number of visitors to the website in less time and then redirect them to some other page in order to get a visitor.

• Page Swapping : Page swapping is one of the tactics used in Black Hat Techniques to gain more user’s in a short period of time to maintain the financial sheet balance, which again is not good for the long run, because it is a tactic which is used to create a website which attracts many visitors to the website, but as soon as it gets visitors, the complete website content is changed. This is what is referred to as Page Swapping, which is not suitable for a long run and if search engine gets to know that the website is using Black Hat Techniques, the website will face lots of penalties.

• Duplicate Content : Some of the websites on the internet make use of the vast information available in the market to profit themselves, that is instead of taking an idea from the vast content market present in the internet, they simply copy the content from some other website, which is also one of the tactics of Black Hat SEO Techniques, but it results in really bad output as the content is copied and without the consent of the website, heavy penalties are charged and the website has to pay or all that.

• Spam Blogs: The whole and sole purpose of these spam blogs are to add keywords to the website in order to get good rankings, but they actually lack in information and related content. Another important aspect is to write phrases in the form which forces users to click on the ad, present in the  place

• Spam Blog Comments : I strongly believe that comments are  good to attract visitors to the website, but only when it is done organically and the content is good enough to attract the visitors towards it, but it instead of comments, some people purposely attach links to the comments, then it is termed as Black Hat SEO Technique. Which is basically a spam technique and which never works in the long run, it is better to post comments related to the topic of the content despite just posting a vague comment in order to add a link to that post. This is one of the dangerous tactics, which is detected by the search engine, which is charged with a heavy penalty.

Black Hat SEO techniques are not fair and use illegal ways to gain visitors to the website, which is both unnecessary as well as would fail to last in the long run. There are many more tactics which are not mentioned in the above list but they are similarly dangerous. If the search engine detects them, then along with heavy penalties, the website might be banned immediately and which would for sure affect the reputation of the business, which is why it is advised to stay away from these Black Hat SEO Techniques, and try using organic ways to attract visitors an be able to convert them to potential customers. Organic ways would involve, proper use of keyword, unique and specified-informative content and just as many links which are actually required in the website, not more not less.

Sometimes we commit mistakes unknowingly and  we don’t realise it, and we risk the online presence of our business, which is very important to any business and in this rapidly growing technological era where marketing tactics are plenty and it is an easy way to market and present people with your services, it is sometimes hard to distinguish between what is good and what is bad for the business, we can sometimes fail to distinguish between the Black Hat Techniques and the White Hat techniques, and unknowingly commit mistakes.

And this being said, we are now left with the last question that is, “How to protect your business from Black Hat Techniques ?”  so let's start and discuss the aspects of how to protect your business from Black Hat SEO Techniques :

1.      Avoid Unrelated Keywords: For any website, keywords help in the ranking of the website and if u start using unrelated keywords only for the purpose of getting more visitors, then ultimately it wont last in the long run and if search engine detects it, you might have to go through penalty as well as your website will be banned permanently. That is the reason you must avoid unrelated keywords.

2.      Duplicate Content: Duplicate content not only hamper’s your website’s reputation   but it also affects the reader’s. If the content is duplicate, it won’t grab attention and you might get into legal terms, for copying the content without permission. Thus this is what you should avoid the most.

3.      Keyword Stuffing: Excess of anything is dangerous, similarly inserting too many keywords in the content just to get more visitors, is something which does not help. Inserting too many keywords would result in adverse effects to the website such as penalty by Google. Search engines use algorithms for the ranking of websites and stuffing of keywords won’t help because Google doesn’t rank based on that specifically, there are several factors which affect the ranking of the website in google search. Rather it will only reduce the reputation of the website.

4.      Spam Blog Comments : Spam comments can be done sometimes by mistake, but it should be noted that comments do matter a lot in any website that is the reason why the comments should be valid, because visitors do depend on the comments for forming any view regarding any business, that is the reason why you should never try to follow the Black Hat Techniques for Blog comments and before posting any comment on the website, it must be checked several times before posting.

So now, having learnt in detail about Black Hat Techniques and ways to protect from them, this article thus comes to an end, above we have tried and listed all the important aspects and points related to Black Hat Techniques, although this article does not contain all the techniques, the information provided above will surely help the readers to understand the topic well. And as stated above, Black Hat Techniques might give results instantly, but are not fit for the longer run, which is why you must try to use organic ways to increase the website ranking as well gaining the number of visitors to the website, it might take some time but will produce greater results in the longer run.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com