How to Reduce Bounce Rate on Your Website : www.sanbrains.com

How to Reduce Bounce Rate on Your Website

Imagine you went to the bakery to buy something, you were not impressed with the bakery so you turned back and left the bakery without buying anything. So did that help the owner of the bakery? Did he earn anything?

Now replace the word ‘bakery’ with ‘website’ and reconstruct the sentence.

So you have visited a website, you were not at all impressed with their content and you left the website. So this is called as bounce rate In simple words.

What is bounce rate?

Bounce rate is defined as the number of visitors who visits the website land on the home page and leave webpage rather than visiting the other pages of the website. Why visitors leave/bounce from your website?

1. He might click any other ad or link posted on your webpage
2. He might find your content as boring and not relevant
3. He might press back button accidentally
4. Session timeout

Bounce rate is the only thing that many website owners hate. So how to reduce the bounce rate? In this post, I will let you know some tricks which might help you to decrease your website bounce rate.

How to reduce it?

There are many things that come into play when we are in a process to reduce the bounce rate, out of them the most important factors are

1. Always make the visitors interesting with your content, make them excited so that they stay for a long time or they press on next web page.
2. Always post relevant information
3. Don’t irritate the readers with unnecessary ad pop outs making them leave the website
4. No one likes reading continuously, so throw some bullet points which make his or her work easier
5. Never use too complex words, if the reader doesn’t understand what you are saying then he leaves the page in a matter of seconds
6. Use plenty of images, charts, and videos. They attract the readers more easily
7. Do not keep your web page simple and clean, make it always colourful and attractive by using good templates
8. Use the word conclusion in your writings, which excites user that he is near to end the reading.

So by following the aforementioned tricks, make sure you follow these when you write something so that your bounce rate gets decreased day by day.

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What are the types of google ad extensions ?

In this marketplace, advertisements are a good way to attract your customers and with new strategies coming out in the field of Digital Marketing, the need to make sure that the business is easily reachable to the user’s is a must. Every other business is trying to gain user’s and is following different tactics in order to do so. And Google Ad Extension is one of the tactics and on this page, we will discuss in detail about what exactly is Google Ad Extension and what are the ways we can do it to achieve greater traffic to the website or the business. Now some of you might not be aware with the concept of  Google Ad Extensions so let's discuss that first.

What are AdExtensions?

Ad extensions are additional information added to the advertisement of your business in order to help a user, it adds an extension to your advertisement and provides your advertisement with useful information like telephone number, additional links from websites and seller reviews. These ad extensions can be customized according to your business requirement and goals. They are done in order to identify the requirement of your business according to bring potential customers to the website.

There are two types of ways we can add extensions to the advertisement, which is a manual extension as well as automated extensions. The only difference between the manual extension and automated extension is that manual extension needs you to fill the details of your business manually whereas there is no such scene with the automated extension. But when we look at the details, manual extensions are the best as they can be customized as well as they have added advantages as well.

Now that we know what is Ad Extension in detail, we can look at the ways of how to develop Ad Extensions to drive in more traffic to the site.

•             Sitelink Extensions: Whenever any customer searches for any particular thing google presents it with a list of items through which user can choose,  but then in order to reduce the work of user from going inside the website and then searching for that particular item, sitelink extensions are very helpful. What they do is they simplify the task of searching for the particular product or service on any website and it provides your advert with an additional link which directs to that particular page containing the information on the website. Let say for example, when we search for socks on an e-commerce website, they provide us sitelink which directs us directly to the page which consists of that product. This makes the user’s task easy as well as time-saving.

•             Callout Extension:  Callout extensions are no different from sitelink extensions and they are basically additional contents to the text ads. The only difference is that they cannot be clicked on to get more information like sitelink. Callout extensions help to provide extra information regarding your business which helps to gain potential visitor traffic as well as customers. The important point about callout extensions is that they are easy to implement, and appear as normal text and do not contain any link to other pages. They successfully take advantage of the extra search space in the Google ad. They provide details about your business and they are available free of cost without any extra charges.

•             Click to Text Extension: Click to extension provides an effective way to connect with your customers and provide them with all the details regarding your business in a proper manner. The click to an extension is basically an extension added to your ad and when the potential customers click on them they receive a text on their cell phones regarding the details related to that product. Which will be better when compared to normal marketing because it will help to convert visitors to potential customers. The click to text extension works wonders for audiences in converting visitors to potential customers which is why it is good for mobile users.

•             Call Extensions :  Google Call Extensions are an easy way for users to contact your business, which also helps users to call your business directly from your ad and which will ultimately reduce the time and effort spent in searching for them for the contact details. Now, these extensions have a different layout for monitors and a different layout for cell phone users. Wherein any mobile user can directly make a call from the search if he/she is using the handset. If your business values phone calls then call extensions are the best ways to drive the potential customers to your business.

•             Review Extensions : The most important aspect when marketing your product or services is to gain users trust and which is not easy to earn these days. So the best to get there trust regarding your business is through reviews. When a customer looks at the reviews of the company automatically a picture is formed into their minds regarding the reputation of the company which is why Review extensions are very important and help in increasing the number of potential customers to your website.

Ad extensions are indeed the best way to increase the number of potential customers to your website but along with the above-mentioned points there many more which will help drive potential customers to your website. I hope this article helps you provide with the necessary information regarding Google Ad Extensions. Keep Visiting.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

                                                                                         

Step by Step Guide to Perform SEO Competitive Analysis

Market is growing day by day and every business is  taking in account brilliant strategies to grow themselves and gain more potential customers. Although there are various strategies present in SEO, but there are some which every business uses in common to get more success rates as well as customers. Now since with the growth in market, competition has increased and that is the reason it is must these days to do an analysis of your competitors in order to help with your own strategies, which might turn out giving better results then them. So in this article we will discuss in detail regarding how to perform competitive analysis. But first lets dive in to the reasons as to why competitive analysis is important for any business:

1.      Firstly it provides you with points on what your competitor is doing well.

2.      Next, it provides ideas for planning strategies.

3.      And lastly it helps finding link opportunities.

There are many more positive reasons to the ones mentioned above, but we rather focus on the ways to perform analysis. So let’s begin.

1.      Find their Keywords : Keywords always play an important role in the raking of your business online presence i.e. website, which is why it is very important to check for the keywords your competitors are using and there are various tools available in the market which can help do the research quickly and efficiently. Let us take SEMrush as an example which is the most widely used tool for the purpose of keyword research.

Below mentioned steps can be used to perform the keyword research:

·        Enter your competitors URL into the search bar.

·        Under the “Organic Research” section click on “Positions”.

·        See what keywords your competitors are ranking for.

·        After you are done with the list of keywords it is time to analyse.

2.      Analyse their Site Optimization :  Analysing your competitors on-site optimization is very important, it gives and insight into the strategies. Let’s have a look at the ways of analysing site optimization.

Keyword Density: The first and foremost important thing u must look into any good ranking website is its keyword density, kit will provide you with a rough idea regarding how  must place keywords in your website, one tool to do determine the keyword density is “Keyword Density Analysis Tool”. This tool is easy to use and will provide you with quick analysis on how and what keywords will have greater impact in the SERPs and rankings.

Meta Information: The important thing is to look at their meta descriptions, what all keywords have been used and the way these descriptions are written, are they informative enough and are they approaching the audience to perform any kind of action. Since meta descriptions play an important role in any website it is must to write them in a proper and planned way.

Internal Linking : Since links have always played an important role in ranking of your website it is very important to analyse how your competitors have been making use of these links, because the goal is to use limited backlinks but quality ones in order to get good rankings of your website.

3.      Content Analysis : Content has always had an important role in the ranking of any website and that is the reason why your website needs to have good quality content with enough keywords to help it rank good. Some of the aspects which important while creating content are:

Word Count : Your website must have required content length which helps it getting recognised in the market so in order to that u must check for word count in the competitors websites.

Uniqueness of Content : It is very obvious that the content which is unique will have greater impact and effect in the market and will be able to develop interest among the readers, which is why it is very important to create a unique content.

4.      Analyse their Design :  It is very important to analyse the website design of your competitors website because it is the only online presence of their business and it is what helps you gain more potential customers.

Performing competitive analysis is as important as planning strategies for your business and the above mentioned point will help you perform competitive analysis for of your competitors for your business as well. Although this article does not contain all the points but I hope it helps you along the process. Happy Reading!!

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

Digitalization is the New GO !!!

Advancements are everywhere, in every field, smartphones are available with 80% of the people and digitalization is the recent phase. Whether we talk about start-ups, medium-paced or well established MNCs, working digitally to reach your potential client is the need of the hour. The manual method of marketing your product to clients through pamphlets, hoardings, banners etc are time and money consuming, and if you are a start-up company, fund issues are there which are to be managed effectively. Thus marketing digitally and reaching your clients through social media and various online marketing strategies will be very cost-effective and would allow your business to invest in much-needed aspects.

What we mean when we say DIGITAL MARKETING: Digital marketing is everything from promoting your product to marketing your business online, keeping in mind to reduce investment while producing greater results which are profitable for the business. In order to digitalize the company the, the business goals and objectives need to be analysed and every aspect needs to be taken care of, which is why the need for a DIGITAL CONSULTANCY comes in. Consultancy not only means providing a better suggestion about variants solutions fit for your firm, but it also means providing with an extra hand at educating your employees, assisting in the formation of strategic plans and much more.

As a renowned and well-recognised Digital Consultancy Company, our team of professionals understand your firm’s core objectives and work with your team-mates to create a strategic plan in order to gain more traffic and potential customers. Our team helps reform your company’s profile, track audience interests and their behaviour towards your brand. We tend to understand your company goals and provide a comparative analysis of what your competitors are doing as well.

Our Strategic Approach & Services:

•             Digital Strategic schema

•             Digitally Equipped Workshops

•             Business Transformation Plans

•             Tried & Tested Content Strategy

•             Digital Marketing Training Courses

•             Capability Assessment and Analysis

•             Social Media Analysis

•             Project Administration

•             Digital Excellence Team

Alongside to our aforementioned services, Sanbrains is highly client focused company and our team of experts aims at providing every help our client needs. Since digital marketing is such a vast field, we focus on providing consultancy by evaluating every aspect in accordance to your business goals and build an online strategy for success. We provide all our services according to your business requirements and we aim at producing better results regarding your place in the market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com