GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

Google Indexing is a by-product of Crawling. The data collected by the bots while crawling through a website will be stored on the Google server. It is nothing but adding web pages to the Google search engine. The website owners can decide which pages to be shown on the search engine by using the tags index or NO-index. The ‘index tag’ means that Google has the access to display that page and a ‘NO-index’ tag implies that it can be crawled but, the page is not up for display on the search engine. Always remember, the pages you want to display can only be done so if they were available for crawling.

How to deploy the tags?

The smart thing to do is, let all your primary pages be displayed on the search engine by employing the ‘index’ tag and the pages you consider to be peripheral can be marked under ‘NO-index’ tag. This will result in a rise in your search rankings. The peripheral pages might hinder your progress hence, ignored.

Indexing plays a pivotal role in the Google’s algorithm in terms of having an effect on the decision-making process. If your website is indexed properly, the pages will be amongst the most popular ones in search results.

There are several layers to indexing

• When the links haven’t been found by crawling.
• When the links have been found but, ignored.
• When the crawling is complete but, left out for indexing
• Permanent indexing – when the pages are to be displayed on the search engine forever.
• Temporary indexing – when the pages are to be displayed only for a period of time before removing them.

Indexing helps your website to be more organized, better architecture and user-friendly. Eventually, all the efforts you put in are for the good of the customers and help them navigate through your site effortlessly. Indexing makes your most important pages to be found easily which is what you want for higher search rankings.

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HOW COST PER VIEW (CPV) IS CALCULATED : SanBrains

Cost Per View (CPV)

Cost Per View: Gone those days when we used to go to the printing press generate pamphlets and banners to advertise for our brand. It is all digital advertisements going on with the help of images, catchy headlines, and videos. They post the videos on a website or YouTube channel that has more traffic or followers. But what does the owner of that website who is allowing advertisements gain? They get paid for the number of views for that video and it is calculated using the process called Cost per view (CPV).

Cost per View 

What is Cost per view (CPV)?

Cost per view or CPV is defined as the maximum amount that an advertiser pays to you when your viewer watches his advertisements. It is a bidding process where we can keep a maximum price. Let me explain you this with an example so that you can understand it clearly.

How does it work with an example?

So you are the owner of a YouTube channel having more than 1m users. I own a company and I want to advertise my brands with the help of your videos. So I contact you to place my ads at the beginning or in between or at the end of your videos. I pay you 0.25$ if your viewer watches my whole and which is of 30 seconds or if we interact with me. whatever comes first I pay you for that.

It, not only limits for the YouTube, video advertisements are placed all over the websites and for every click, the owner of the website gets paid by the advertiser.

What are the benefits of CPV?

Some of the benefits of CPV are

1. Create brand awareness
2. Reduces the cost of advertising
3. Helps in target clients
4. Increases traffic
5. Pay for only those ads that get clicked

Cost per view has gained a lot of importance in recent times it has the ability to reach millions of users in a span of 3 to 8 minutes. So the advertisers are opting this method to increase their market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com 

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/ 

ReTargeting: What is it and How Does it Works

What is Re-Targeting and How Does it Work? 

Let us start with knowing what exactly re-targeting means. As the word suggests, we target the customers who have already visited our website. it is basically of two types

1.Pixel-based retargeting.

2.List based retargeting.

So what is pixel based Retargeting?

Pixel-based re-targeting is the most common technique used by all popular websites to re-attract customers to their websites. As the name suggests, it is based on pixels. When a visitor visits your website then a pixel is placed on their browser making it cookied.

How pixel-based retargeting works?

It works when a customer visits your website and exit from the website. Now when the customer open some other website, the cookie alerts the previous websites he visited and thus the previous websites place their add on the present website they are surfing.

You might not be knowing the meaning but I bet that you have already come across it. Let me give an example you surfed the web for buying flight tickets, you have visited some abc.com to buy tickets and you have left the site without buying tickets. Now you have visited another website xyz.com to book a room, there will be a small image on xyz.com about abc.com which says that book your flight tickets for 20% discounts. This technique is called as pixel-based retargeting.

Pixel-based retargeting has so many benefits and it helps all the digital marketers to re-engage their customers. Some of the important benefits are:

1. Increases traffic
2. Generate better ROI
3. High conversion rate
4. It’s a lively act of reconnecting with customers
5. Promotes your brand

Remember only 2 out of every 100 persons who have visited your website turns your customers, so to better that rate we should use pixel-based retargeting.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/