SEO KEYWORD RESEARCH RESULT AND ANALYSIS

SEO KEYWORD RESEARCH RESULT AND ANALYSIS

SEO KEYWORD RESEARCH: When it comes to Search Marketing Field, keyword research is one of the primary things one can do. It is basically digging into the world of search marketing and finding the keywords that are relevant to your industry. Your website can only be on top of the search results if you have an extensive range of keywords. It is not just about the number but, the ease with which the user can find you also matters. There is no SEO without keywords.

Modeling the website around the keywords you think the users might use is a thing of the past. Using Google’s keyword planner is all well and good until you find out that the keywords they get are only directly related to the topic of search. I’m in no way suggesting that you should abandon the keyword planner. All I’m saying is, it’s not enough.

So what do you do to find more keywords?

There is a huge percentage of search queries that happen every minute intending the broader topic. To put it simply, consider an instance where a user searches for the word ‘football’ and according to the keyword planner the directly related keywords would be ‘football match’, ‘football stadium’, ‘football price’, ‘football player’ to name a few but when you think in broader terms the user could be implying to know ‘football offside rule’, ‘football referee’, ‘football tournament’ etc. If you play by the old rules, you’re going to miss out a whole of the new keywords eventually falling behind your competitors.

Keywords don’t have to be just a single word, they can be a sentence like ‘duration of a football match’. Knowing the value of your keywords is very important. If you own a bag store, your focus should be on bag related terms and pre-empt what the user could search for a  bag.

A successful keyword research can go a long way in improving the visibility of your website placing it on the top of the search rankings.

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GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES

Google Indexing is a by-product of Crawling. The data collected by the bots while crawling through a website will be stored on the Google server. It is nothing but adding web pages to the Google search engine. The website owners can decide which pages to be shown on the search engine by using the tags index or NO-index. The ‘index tag’ means that Google has the access to display that page and a ‘NO-index’ tag implies that it can be crawled but, the page is not up for display on the search engine. Always remember, the pages you want to display can only be done so if they were available for crawling.

How to deploy the tags?

The smart thing to do is, let all your primary pages be displayed on the search engine by employing the ‘index’ tag and the pages you consider to be peripheral can be marked under ‘NO-index’ tag. This will result in a rise in your search rankings. The peripheral pages might hinder your progress hence, ignored.

Indexing plays a pivotal role in the Google’s algorithm in terms of having an effect on the decision-making process. If your website is indexed properly, the pages will be amongst the most popular ones in search results.

There are several layers to indexing

• When the links haven’t been found by crawling.
• When the links have been found but, ignored.
• When the crawling is complete but, left out for indexing
• Permanent indexing – when the pages are to be displayed on the search engine forever.
• Temporary indexing – when the pages are to be displayed only for a period of time before removing them.

Indexing helps your website to be more organized, better architecture and user-friendly. Eventually, all the efforts you put in are for the good of the customers and help them navigate through your site effortlessly. Indexing makes your most important pages to be found easily which is what you want for higher search rankings.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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Benefits of Using Whatsapp/SMS Marketing

WHATSAPP MARKETING: THE OTHER FACET OF WHATSAPP

Every coin has two faces so does Whatsapp and it became an essential day to day life resource. It all depends upon us on how well we use a resource. According to a survey, almost 109 countries are using Whatsapp that means 60% of the world is using Whatsapp. So a successful businessman will surely think of promoting his brand through Whatsapp which reaches 60% of the world with just a tap. So if you want to be a successful businessman even you should promote your brand through Whatsapp/SMS marketing.

Whatsapp/SMS Marketing 

To start with Whatsapp/SMS marketing we need contacts not just hundreds or thousands, we need millions of contacts and how to gather these contacts is a big issue. Do not worry as our team is there to help you through whatsapp/sms marketing.

How actually Whatsapp/SMS marketing work is we write catchy/attractive lines that describe your business with a link in the description. Reader after going through the message will click on the link and it will redirect him to your website and eventually, he ends up being your customer.

So the benefits of using Whatsapp/SMS marketing are as follows

1. Build groups depending upon customer needs
2. A fast way of promoting your brand
3. Requires minimal or no cost
4. Can contact customers directly
5. Can attach videos, images and voice clips
6. Affordable and reliable
7. Reach customers globally
8. Make Whatsapp calls in case of queries
9. Result oriented

In today’s world of competition, we need to think smart and then work according to the plan to promote your brand. Everyone needs huge profits and the answer for huge profits is low investments. So invest with us for being the best among others.

Why SanBrains?

We at SanBrains not only promote your brand locally but also we promote it globally. We customize your needs and promote it through Whatsapp/SMS marketing. We ensure that your brand is reached to almost every user of Whatsapp. We filter the needs of different clients and act according to their needs. Our enthusiastic team ensures that you have customers from all over the world and thus making it a globally renowned brand.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

blog : http://www.sanbrains.com/blog/ 

LEARN HOW TO GET MAXIMUM QUALITY SCORE FOR YOUR ADCAMPAIGN:

Quality score acts the same as the credit score. Depending upon your credit score banks decide whether they can provide you with loan and they decide the interest rate too and depending upon the quality score Google decide what you pay for each click

What is the quality score?

Quality score is used by Google to rate the quality and relevance of both your keywords and PPC ads. Depending upon your PPC ads performance, Google quality score decides how much you pay for each click.

There are many businesses which are having a low-quality AdWords and unable to improve their quality.

How quality score plays a vital role?

The quality score plays a prominent role when it comes to growing your business online. A good quality score helps you with cheaper clicks and higher click-through rates (CTR). Both of them which ultimately leads to improvements in your Ad Rank.

Google quality score is indirectly dependent to the cost that you pay for each click i.e., higher the quality score lesser the cost you pay for each click and lower the quality rate higher the cost you pay.

So work in a smart way to lower your Google quality score by following the aforementioned tricks, So that you pay less per click.

On what factors quality score is determined?

Google quality score is mainly dependent on three factors, they are

•          Click through rate

•          Landing page

•          Ad relevance

If your Google quality score is low then the aforementioned points might be the reason for that.

How to improve Google quality score?

Google quality score can be easily improved if he/she follows the mentioned points

1.         Create a landing page

2.         Optimize keyword AdWords

3.         Decrease time for loading the landing page

4.         Divide your campaigns into smaller campaigns

5.         Make an Ad campaign that reaches targeted Ad group

So let us now discuss click through rate, landing page and AD relevance in detail so that they might help you to know the topic better which helps you to increase your website quality score.

CLICK THROUGH RATE:

When you show your ads, people see those ads and only a few clicks on it and gets redirected to your page

Click through rate or simply CTR  can be described as the ratio of the number of users who clicks the link of your Advertisement to that of total number views. If you can increase your click-through rate it directly affects quality score which is indirectly dependent to the cost you pay for each click i.e., lowers the Google quality score, higher the amount you need to pay for each click and vice versa.

Click through rate can help you to measure your campaign effectiveness and the response to it.

HOW IS CLICK THROUGH RATE CALCULATED?

click through rate is calculated by using a formula which is mentioned below

click through rate % = ( number of clicks/ total number of views ) * 100

In general, 10 CTR means that 10 persons have clicked on your link out of total 100 persons who have viewed it. If the total number of views is multiplied by any number then even the number of persons who have clicked should be multiplied by the same number. So 10 CTR can even be 20 clicks against 200 views.

Generally for Search campaigns, if the CTR is above 3.5%, it will be considered as good Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%, it will be considered as good CTR

LANDING PAGE:

Whenever you browse for a website and click on the link, it will redirect you to the first page of its website. So unknowingly or knowingly you actually came across the landing page for so many times in your life but you might not have known the name.

So in simple words, a landing page is defined as the first page that someone arrives at. It can be any page on your website or a standalone page on a different web address.

So how does landing page effects google quality score?

Imagine you are searching for cricket kits, you have searched in the google and the search results popped out.  Now I will provide you with two options for your better understanding.

OPTION 1

You click on the very first link which it directs you to the respective website landing page. On the landing page, you will get all the information that is not related anyway to your search history.

OPTION 2

So you frustrated with the first link and now imagine you clicked on the second link, where you get all the information that is precise and relevant to your search history

So now what do you choose?

Obviously, everyone who clicked on the first link leaves the website as its landing page doesn’t have any information that is required or matched with their search history and they click on the very next link that is available. If the second link or website in which its landing page has all the required information about the products an online visitor needs then obviously they will stick with the website and proceed to buy from the website

According to Google, A highly relevant and well-designed landing page has more chances of getting a good quality score than that of a landing page that is not attractive and doesn’t have relevant information.

What are the things that you must make sure while preparing a landing page?

As described above, a good landing page has the ability to increase your Google’s quality score which eventually decides how much you need to pay per each click. If you want to pay less for each click then you must have a high google quality score for which you need to have a perfect landing page.

To create a perfect landing page he or she should make sure of the following things

•          First and the most important thing is to make sure that your landing page has all the important information that is relevant to google search results

•          Make sure the landing page is attractive, if the landing page is attractive it has more ability to attract online readers

•          Customize your landing page into mobile friendly

•          Optimize your landing page for conversions

•          Use videos and images on your landing page

•          Do not post irritating pop-ups which ask visitors to subscribe, it might frustrate them which eventually makes them leave the website

•          Make sure that the landing page is appealing to the target users

•          Try to build trust and confidence

Landing page plays the most vital role in deciding the Google quality score and is directly proportional to the Google quality score i.e., if your landing page has relevant information as per search results then your Google quality score increases which reduces the money that you pay for each click and vice versa

AD RELEVANCE:

Whenever you open a particular website you find so many advertisements on the website. There are two type of advertisements

1.         Relevant advertisements

2.         Non-relevant advertisements

Let me explain you those with a real-life example, if you have searched for aeroplane tickets and left the website without buying anything, then that website uses a cookie technology which means it places a cookie which helps them to place real-time advertisements on whichever websites you visit, based on your search history which is often considered as relevant advertisements.

What are the benefits of real-time advertisements?

Real-time advertisements are nothing but advertisements that are relevant. So when you place advertisements that are relevant to users, then they click on that which redirects them to your website. So thus relevant advertisements not only helps you to retarget your visitors but also increases the number of views. Depending upon your landing page quality you might turn your readers into your customers which increases the google quality score.

So try and place relevant advertisements which not only attracts users but also increases your Google quality score.

CONCLUSION:

Google Quality Score can be estimated based upon the quality of your ads, keywords, click through rate and landing pages. Higher Google quality score can lead to lower prices and better ad positions.

So when you are developing a website make sure that your landing page is proper and attractive and has filled all those criteria’s that I have mentioned above in the landing page. Also, make sure that the advertisements that you place are relevant to the customers and try to use cookie base real-time advertisements which helps you to attract more customers by placing real-time advertisements.

Remember the more relevant your advertisements and landing pages to the user, the higher Quality Scores. The higher the quality score the lower you pay as the quality score is indirectly dependent on the cost you pay for each click.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

DIGITAL MARKETING & ITS AMAZING TOOLS

Marketing is a self-descriptive word, which means to market things, i.e. to present your products to the customers or users. Earlier there was no internet and thus to educate someone about any product or services was very hard. Those were the days marketing techniques which involve lots of time and efforts, which we also refer to as Traditional Marketing these days.

Some of you might not very familiar with the concepts of Marketing and would be wondering about what is Traditional Marketing? Traditional Marketing is sub-way of Marketing which any company uses for a long period of time and which involves methods such as: Printing pamphlets, newspaper print ads, newsletters, radio marketing etc.

Back then, there were no other options for effective presentation, so the marketing techniques involved pamphlet publishing, poster and hoardings publishing and marketing advertisements through radio and television. Although we still continue to use Television Marketing these days, because of its wide reachability even to the remote users, with an increase in globalization and due to lack of greenery out there, we have to focus on saving paper and for that reason, traditional marketing is not a great approach to marketing these days.

The world is progressing and industries are growing faster, the compulsion is to reach a wide range of audience in order to educate them about the organization or the product. If we use the traditional marketing scheme here, we might not be able to attract a large number of a user, because in this era of technological advancements, everyone is busy with smartphones, either on social media or checking updates, Also it becomes very hard to attract customers attention through pamphlets or posters/hoardings. The tactics have changed now, which are for good because they save time and resources involved in that.

Except for the above-mentioned reasons, traditional marketing still has many drawbacks, which cause major setbacks for the businesses. Let us now discuss them in detail :

Ø  Time Consumption: The tactics used in Traditional Marketing involves various resources as well as consumes extra time, it involves lots of printing and extra people to visit places in the city and paste those posters or hoardings and few other people to distribute pamphlets. The time invested in all this does not even have a certainty whether or not people will see these advertisements and/or read the pamphlets. That is the major reason why Traditional Marketing is simply not adequate for the current scenario.

Ø  Cost : Funds play an important role when we talk about small-paced companies or start-ups, and traditional marketing requires a lot of resources, due to which the investment cost increases, which is not affordable by many start-up companies. For them, traditional marketing ways are a big NO-NO. Also, it involves paying to the extra people working for pamphlet distribution. Printing and distribution cost is also involved.

Ø  Unreliable : Even if you publish the ads in the newspaper or you distribute the pamphlets, there is no way to get an update about how many people saw that and if we don’t know about the statistics, how can we know where we are lacking and where we need to work more in order to improve. This is the main reason why traditional marketing fails most of the time. Because it is a one-way marketing strategy and we cannot get any confirmation about people viewing the advertisement.

Ø  Slow Process : Due to the time involved in collecting resources and printing the hard copies and them distributing them, it becomes a very slow process, and even after everything is done perfectly there is no certainty of the advertisement getting people’s attention. For people to contact you, the advertisement should be effective and unique so that it gets maximum attention and is able to convert potential customers to buy the product. In the present situation, we any company goes with the traditional marketing strategies, they are investing a lot of their productive time and money.

Ø  Pricing Options : The pamphlets or the newspaper ads, does not have enough space to cover all the details so that the user could choose from them, due to the lack of these small but yet important details, the company fails in the market. The reason being that it lacks important details which are necessary for marketing purpose. These are the biggest limitations of the Traditional Marketing strategies.

These are some of the issues which most of the companies face which adapt Traditional Marketing tactics. Apart from these, there are many reasons for the failure of Traditional Marketing schemes and why they are inappropriate for businesses. Also, today’s generation is advancing in terms of software’s, technologies and awareness. People want to be updated about what is happening in the outside world and what are all the new updates arriving in the market. With such fast-paced time and advancements, It is not at all good to market products in the traditional ways, it won’t create a good strategic plan and with greater intake then the investment.

Due to these major reason’s and the need to improve the advertisement techniques, Digital Marketing or we can say Online Marketing techniques came into existence. There are more ways to market your product or your services when compared with the traditional marketing. The first and foremost advantage is to go online and attract people’s attention which is already online but is busy with some of the other social networking websites. Since nowadays people are constantly busy on their smartphones, it is easy to market products over there in order to grab their attention through advertisement ads, pop-up messages, ads in the YouTube videos etc. These techniques involve less time and guarantee sales by providing the statistics of the area of interest of buyer’s and helping provide effective solutions to  correct those tactics, which will assist in getting greater traffic or we can say customers to view our product and understand about them and finally convince them to buy the product or take those services.

There are many more positive aspects other than this which differentiative Traditional Marketing from the Digital Marketing. We have already had an in-depth description about the drawbacks of traditional marketing and since both are Traditional as well as Digital Marketing are sub-ways of marketing strategies, the drawbacks of traditional marketing turn out to be the advantage of the Digital Marketing scheme. Let us discuss some of them in detail in here :

Ø  Global Reach: Marketing is everything about how to reach your customers, with the traditional ways, it was only limited to a particular region or a particular country but with the Digital marketing tactics, you can now connect to your customers sitting in the other part of the country or another country itself. It has wide reachability and which is very good for any organization or company to grow. These are factors which help your business grow and reach a wide range of customers easily. It is easily accessible as well as understandable to people when compared with the traditional marketing ways.

Ø  Cost- Effective : Digital Marketing itself means that marketing with the help of internet and by the use of the electronic device, which means that it involves very less time and resources to market anything or any product. Due to its quality of less investment and higher output, digital marketing is booming these days. It highly suitable for small businesses which lack in funds and need to cope up with the competition in the market with those limited about of funds only. That is the major reason why traditional techniques are not at all adapted by the small companies or the start-up companies.

 Trackable Results : In comparison with the traditional marketing scheme, digital marketing provides 

data of the customers visiting your website and helps us understand their domain of interest in our website. Thus it provides us with a large area to analyse and rethink our marketing and presentation schemes, helping us to improve our lacking points. This was the major drawback of traditional marketing where we had no idea of whether the people see the advertisement or not and whether it is able to convince the potential customers to visit the company for further information related to the product. Which was again time and money consuming.

Ø  The personalization of Customer Interests : Once any customer visits your company’s website and then click on the item they like and add them to their favourites or their Wishlist’s, it is easy to send them updates and notifications regarding the same type of products in the future. This is nothing but personalization, which means to prioritize the customer's interest and then update them regarding the contents of their interest only. Which is not all possible with the traditional marketing strategies, because they lack any user interaction and the work is totally offline.

Ø  Openness in Social Sites : Nowadays every other person is constantly busy with their smartphones either scrolling through news or using chatting applications or checking their social media platforms. If you are successful in creating awareness about your business and your product in these social media websites, it is easy to get to many people, because according to the statistics more than 3 billion people use social media websites. It is therefore easy to grab people’s attention while they are scrolling through their newsfeed and looking at their smartphones. As compared to the traditional way of marketing this proves to be more effective and attracts more attention, also If people like it, they share it to many other people and thus u barely have to invest lots of your time in marketing.

Ø  Improved Conversion rate : Due to the busy schedule of people these days it is hard for people to visit any company for buying any product in person, whereas it is easy to just click the link and there you go!!  You will get your product delivered to your home. It is not at all time consuming, hardly requires expertise and saves money, you can even pay online. Thus when we compare to the traditional marketing strategies, digital marketing has been very successful in getting potential customers and easily convincing them to buy the product.

Ø  Connect with distant Users : For a business to grow and market products in the best way, it is necessary to connect to users, not only to the local users but also with the users which are far off from us. With the traditional way of marketing it was hard to reach to users which were far away from us but with the digital marketing, this task has been made very easy. Now with the use of the internet, we can reach any person sitting in any remote part of this world, the internet has given so much power to the world and made marketing products or services so much fun and easy to do a task. The more people you reach the more customers will buy your product and they will forward the word to their colleagues and in this way marketing strategies go on.

Analyse and Adapt Easily: Digital marketing not only helps in the businesses growth but also helps analyse the places where the marketing strategies are lacking, it will analyse, produce data and will help work on those weak points in order to improvise the marketing strategies. Digital marketing strategies are easily adjustable and fit all the criteria’s in the market, to produce great results for businesses. This is one amongst the many points where traditional marketing fails. There is no way through which we can analyse whether our strategies are 


Contact us : 
Sanbrains era technologies pvt ltd 
512,Manjeera trinity corporate , 
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com

Website: www.sanbrains.com

BACKLINKS – THE GOOD, THE BAD AND THE IMPORTANCE

How important are backlinks in ranking terms?

For starters, backlinks increase the popularity of a website which automatically results in higher recognition in search engines. When an external website comes for your content, it makes you authoritative and brings a sense of ownership on that topic. If a particular piece of content is making the rounds on various other websites then Google makes a note of that. The primary business of Google is to serve the customers what they wish for and when external websites are recommending the content you are producing, there really is a no bigger hint. SEO is a big factor in backlinks as Google monitors the number of visitors a website gets and the fact that backlinks can drive traffic from other websites means there is only one way the SEO points are going. The number of backlinks a website has is often a good indicator of how popular it is. Google gives a preferential treatment to the websites that have a large base of backlinks giving them more relevance in the search queries. As with anything else, quality is more important than quantity when it comes to backlinks. It is just not enough to have an umpteen number of backlinks if they lack in quality.

Back in the day, the number of rankings a website has, the higher it has a chance of better rankings. The loophole in the algorithm meant there was a profound area waiting to be exploited and exploit, people did. But, Google got smarter. It started employing more algorithms to check for the relevancy of the links. Notably, the Penguin algorithm was a gamechanger in terms of harassing the spammy websites who were employing illegal tactics. Google Penguin not just had an impact on the backlinks in terms of numbers but also the wider physiological effect it had on people from attempting any malpractices cannot be undermined.

Let’s dig deeper into as to why backlinks are important to rankings

•             Because all of Google’s algorithms include backlinks to be a very prominent factor when ranking a website. Although the backlinks can sometimes turn out to be spammy and illegal, for the most part, it suggests the relevancy of a website and the quality of content present in it. This plays a huge role in SERPs. Google wants to deliver the most relevant results a customer can ask for. Because of this very fact, backlinks run the wheel.

•             Although there are several other factors that influence rankings like content, landing pages, keyword etc. without the presence of backlinks, it is next to impossible to attain a decent search engine ranking again stressing how pivotal backlinks are to a website.

•             The age of the backlinks also is very important. Links that last for a day or two cannot be trusted as they could have been paid for or employed through illegal practices. But, the ones that last the journey and have longevity suggest that the page is relevant and credible.

What makes bad backlinks?

Backlinks, as important as they are to a website’s chances of being on top, some of them can prove to be fluky. Not all backlinks are good, they can be bought thereby cheating the very fact that makes them worthwhile i.e. credibility. The primary thing that makes a backlink bad is the methods employed to create them. Websites can deploy faulty tactics and spam the links just to get an upper hand over the competitors. Because the backlinks are such a vital cog in the ranking machine, there are bound to be mishaps here and there. Although Google has done well to come around this. The search engine giant now employs algorithms to verify the identity and the relevance of the backlinks. If found guilty, penalties will be handed over to those domains. This process is helped by the fact that one of the algorithms of Google i.e. Google Penguin can now track all website activities in real-time. This results in dishing out penalties as soon as something is found to be fishy.

Having too many backlinks is also not a good thing. As with everything in life, too much of anything is not good. In the olden days, Google only concerned with the number of backlinks a website has. But with the advent of modern algorithms and ranking contributors, quality of backlinks is given preference over quantity. All the unnatural pathways are to be punished unlike in the past where people used to get away with it. Bad backlinks are generally associated with untrusted and irrelevant sources. This can have a negative impact on the SEO.

In simpler terms, a good backlink is something that abides by the rules of Google. So alternatively, a bad backlink is something that doesn’t. The Google guidelines that stress on the importance of being authentic and building web pages for readers rather than search engines stand against the malpractices. There are several tools online that help you monitor the link profiles and look after the quality of backlinks. Determining what a bad backlink is, can prove to be a little tricky. Here are a few methods by which you can identify the bad backlinks.

•             Any link from a website that has been penalized by Google can bring your rankings down.

•             The relevancy also plays a big part. Having unrelated backlinks at your disposal can damage your SEO. For instance, if your company is selling chips and you have backlinks that are about fruits, you are waiting to feel the wrath of Google penalties.

•             It again comes back to the quality of the content. This time quantity also matters. Backlinks from a website with little to no content are seen punishable in Google’s eyes.

•             Automatically generated backlinks go against the Webmaster’s guidelines.

•             Websites with a history of false and duplicate content.

•             Link purchases.

•             Websites prone to hacking.

•             Too many links from the same geographical location.

•             Foreign links.

•             Gambling sites.

•             Websites employing guest posting of low-quality standards.

A general rule of thumb when it comes to identifying bad backlinks is that the tougher it is to earn, the better the quality of it. And subsequently, the easier it is to earn a backlink, the higher the chance of it being spammy.

What are quality backlinks?

The backlinks that relate to your content with a similar design containing relative keywords and key phrases are termed as quality backlinks. All the backlinks are deemed to be good when they abide by the Webmaster’s guidelines. Quality is subjective. Different people view things differently. What you consider to be an average backlink can be seen as gold by some. But generally, a quality backlink comprises many qualities. And it would be unrealistic to think that all the backlinks would meet all the criteria. And just because it doesn’t tick all the boxes it doesn’t mean the backlink is bad, it is fine as long as it meets the pre-requisites of your content.

Here’s what makes a quality backlink

•             Echoes your content: Any backlink that reciprocates the content present on your website is a quality backlink. The essence of a good backlink is that it extends the story you have managed to create. Thereby, being more informative and relevant. The credibility of a backlink can be measured by how trustable it is. When a backlink is spreading awareness on your behalf by employing more or less similar keywords, what more can you ask for?

•             They send traffic: The primary goal of a web page is to be informative and drive traffic. Quality backlinks act as a premium source of traffic. Imagine a customer is browsing through some random website and he is being redirected to yours because the content is relative. It is an easy and simple enough way to drive traffic but yet, very effective.

•             Not easily earned: The easier it is earn a backlink, the higher is the chance of it being not up to the mark. If it is so easy to earn, the odds are thousands of competitors have already done it before you even contemplated it. Therein lies the danger of losing out on the merit of the link to your competitors by neutralizing the advantage. As the old saying goes ‘nothing in life comes easy’.

•             Not bought: Paid links carry risk. Although they do the job of improving the rankings for a brief period of time, they are bound to be caught at some point in time. The ratio of risk vs reward is stacked way too heavily in the favor of risk now more than ever with the advancements in algorithms. Google disregards your rankings if found guilty which would see the website plummet to the rock bottom.

•             Spread across evenly: It may not be the worst thing to have several backlinks from one single domain for a short spell of time. However, if this continues to the deep end, questions would surely be asked as to why there is a trend. It is absolutely fine to have domains come back for more relevant content but, if none of the other domains are showing zero interest in relating to your webpage then Google digs deep into it and would eventually result in the downfall. Quality backlinks are never confined to a single website or a narrow geographical location, they are evenly spread over vast areas.

•             No mutual links: Mutual links were widely mocked back in the day. The days of using them have gradually died. There is still no risk of being penalized for employing one but, if you are trying to be the best you possibly can be, it is better off having no mutual links. Linking back to the websites that give you backlinks may be useful and necessary at times. But a majority of the times it just represents you are exchanging links for ranking's sake.

•             Neutralized backlinks: If some of the backlinks on your website are linked to well-established sites that are relevant to your profile and what you stand for then Google considers your site to be one among them. But if your site also has links to relatively new or lesser-known sites, you won’t necessarily go down in the pecking order. Rather, Google may disregard the links while ranking the website. 

Backlinks when done right, can be a great driving force for your website. But most of the times because of the fact that it is extremely difficult to get backlinks from high-quality sites, organizations opt for illegitimate ways to get around it. This then acts as a minus touch to the up and coming low profile enterprises. It is next to impossible to get premium backlinks without optimum content and the relevancy of the topic to go with it. You cannot go begging, borrowing, stealing or buying high-quality backlinks. That’s just not how it works. In fact, it could dampen your chances of climbing the all-important ranking ladder. Having said all this, backlinks still remain mandatory for every website that wants to be on top of the search results. Google, the top dog in search engines, considers websites to be more prominent if they have a high number of quality backlinks.

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