What is Social Media Marketing (SMM) : www.sanbrains.com

SOCIAL MEDIA MARKETING

social media marketing: Every day we end up spending half of our day on social networking sites for no use. But believe me, even the persons who are named on Forbes as the richest and most successful persons spend their half day on social networking sites. Even they spend the same time as we spend but why they are successful when we are sitting at homes and reading their articles on the same social networking sites?

The answer is they are using social networking sites for promoting their business where we use them to pass our time. It is high time for us to get influenced and start using social media in a profitable way.

What is social media marketing?

Social media is a place where we connect with our family, friends and some strangers digitally. Facebook, twitter, snapchat, Instagram are some examples of social media sites. we are connected with the world using social media, so by using social media we post our services online as an image or text or video that contains information of our organization which is shared all over the world.

Why social media marketing?

Almost the entire world is connected through social media. According to a report, a person spends an average time of 3hours spending on the internet. He scrolls through all the social networking sites that he is connected with. 4 Out of every 10 persons ended up buying things online. Everyone became so lazy that he or she wants everything to come to his or her feet.

As per 2017, The world population is 7.8 billion and out of those 5.1 billion are connected through social networking sites. Facebook itself has 1.5 billion registered users. So do you get a better place than social media to promote your brand?

Benefits of social media marketing:

Easy brand awareness
Easy to market and promote your business
Easy to engage customers
Live chat support
No cost / minimal cost

• Facebook
• Twitter
• Google+
• Pinterest
• LinkedIn

HOW COST PER VIEW (CPV) IS CALCULATED : SanBrains

Cost Per View (CPV)

Cost Per View: Gone those days when we used to go to the printing press generate pamphlets and banners to advertise for our brand. It is all digital advertisements going on with the help of images, catchy headlines, and videos. They post the videos on a website or YouTube channel that has more traffic or followers. But what does the owner of that website who is allowing advertisements gain? They get paid for the number of views for that video and it is calculated using the process called Cost per view (CPV).

Cost per View 

What is Cost per view (CPV)?

Cost per view or CPV is defined as the maximum amount that an advertiser pays to you when your viewer watches his advertisements. It is a bidding process where we can keep a maximum price. Let me explain you this with an example so that you can understand it clearly.

How does it work with an example?

So you are the owner of a YouTube channel having more than 1m users. I own a company and I want to advertise my brands with the help of your videos. So I contact you to place my ads at the beginning or in between or at the end of your videos. I pay you 0.25$ if your viewer watches my whole and which is of 30 seconds or if we interact with me. whatever comes first I pay you for that.

It, not only limits for the YouTube, video advertisements are placed all over the websites and for every click, the owner of the website gets paid by the advertiser.

What are the benefits of CPV?

Some of the benefits of CPV are

1. Create brand awareness
2. Reduces the cost of advertising
3. Helps in target clients
4. Increases traffic
5. Pay for only those ads that get clicked

Cost per view has gained a lot of importance in recent times it has the ability to reach millions of users in a span of 3 to 8 minutes. So the advertisers are opting this method to increase their market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com 

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/ 

HOW TO CALCULATE COST PER THOUSAND IMPRESSIONS

Instead of paying for each and every individual click, online marketing came up with a new term called as CPM. CPM stands for cost per Mille where Mille which is symbolized as ‘M’ is derived from Latin word which means thousand. As a result cost per mille in short CPM is also referred as cost per thousand impressions.

What is Cost per mille ( CPM ) ?

Cost per mille ( CPM ) or cost per thousand impressions is defined as the cost that has to be paid by the advertiser to publisher for every thousand impressions.

So if you want to display or publish your advertisement on any website and for the same if publisher says that the CPM or cost per mille is 2$ , that means that you need to pay the owner of the website or the publisher with 2$ for 1000 impressions or views.

How cost per mille or CPM is calculated ?

Cost per mille is the total cost that you pay for one thousand impressions to the publisher of the website on which your advertisement is published.

we use the following mathematical formula that is mentioned below to calculate cost per mille or cost per thousand impression,

cost per impression or CPM = cost per advertising / number of impressions

what all factors on which CPM depends ?

all the factors that impact cost per click impacts cost per mille too. There are many factors on which Cost per mille or cost per thousand impressions depends and among them the most important factors that highly impact cost per mille are

1.     Quality score

2.     AD relevance

3.     Click through rate

QUALITY SCORE :

Quality score is used by Google to rate the quality and relevance of both your keywords and CPC ads. Quality score is indirectly dependent to the amount that you pay to the publisher. Google decides your website quality score and Depending upon your quality score, you need to pay to the publisher.

Higher the quality score lower the cost you need to pay to the publisher and lower the quality score higher the cost that you need to publisher. 

AD Relevance:

When we surf through web we always come across so many advertisements, but do all they have same impact?

Definitely no, users or online readers just click on the advertisements that are relevant to them. So placing advertisements that are relevant to them has the utmost importance. If the advertisements are relevant, then they click on advertisements which redirects them to your website and depending upon the quality score, there is each and every possibility that the visitors can be turned into your customers.

CLICK THROUGH RATE:

As studied above users or online readers just click  only on those advertisements which they feel relevant to them. Click through is defined as the ratio of the number of visitors to the total number of views. Through improving your CTR, Google would think that your Ads are more relevant to users because good CTR means users actually click your Ads.

So click through rate is directly dependent on Ad relevance, if your advertisements are relevant in readers point of view then they click on your advertisements that you have placed on publisher website . if in case the advertisements are not relevant at any cost, then they simply go through them.

CONCLUSION :

Cost per mille or cost per thousand impression is normally used to calculate bulk views or impressions. Instead of paying for each impression, it is used to pay for thousand impressions at once. In general, the cost that we pay to the publisher is dependent on certain factors such as quality score, click through rate, Ad relevance etc. so as aforementioned, these factors affect cost per mille or cost per thousand impressions.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

GOOGLE ANALYTICS GOOGLE ANALYTICS: KNOW YOUR VISITORS, TURN THEM INTO YOUR CUSTOMERS

http://www.sanbrains.com/services-pay-per-click-management-ppc/

It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have created your website, started your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

•          How many persons visited your website on the daily, weekly, monthly and yearly basis

•          It helps you tracks and analyze visitors on your website

•          It also provides you with key information of how your website is performing

•          It tells you how should you customize in order to meet your goals

How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you the information on how to use google analytics.

First, install google analytics by following the below steps

1.         Copy and paste or click on this URL in your browser. https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/

2.         Click on sign up

3.         Then fill the form providing them with the information account name, website name, website URL,  industry category and time zone

4.         Click on proceed and then your website will be connected with the google analytics.

Benefits of using google analytics

Google analytics helps you with providing the following benefits

1.         Free of cost

2.         Will help you in customizing your website

3.         Will get to know your visitors

4.         Will help you with the information on which websites or links your visitors visits the                       most

Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com