VIDEO MARKETING: A DIGITAL MARKETING REVOLUTION : www.sanbrains.com

VIDEO MARKETING: A DIGITAL MARKETING REVOLUTION

VIDEO MARKETING: what do you do when you want to buy a particular thing online? Let’s not think about others let’s think about yourself. You check for the product, you will thoroughly read and then we try to search videos about the same. There you are, yes you got it correct, videos play an important role when it comes to marketing.

So what does video marketing mean? Video marketing means marketing or promoting one’s brand through videos. Video marketing has more effect on users than other means of marketing. Not everyone likes reading, many of them love to watch and the same applies when it comes to the marketing sector. More than half of the users love video marketing as it is easy to understand.

As other marketing services, even it has many benefits some of them are

1. Videos boost information retention
2. Easy to reach mobile users
3. Provides more information in less time
4. Can turn even the lazy persons to buyers
5. Cost effective and produces better ROI
6. Brand awareness through videos
7. Easily accessible
8. Real-time feedback
9. Videos can be shared

It entertains the end users and influences them to buy your products. The video is a boon to the person who has a good knowledge on how to use it. A report suggests that 57% of online buyers use video marketing, So making a good video is necessary to market your product and has an immediate effect on customers. So how to build an effective strategy video? Don’t worry we are here to help you with that.

Why SanBrains?

Video marketing works wonders only when the videos are appropriate. Our trained and experienced digital marketing analysts at SanBrains understand your requirements, will plan and make the video which is short, entertaining and has all the information about the product. It makes end users to get attracted towards your services and help to build a client base for your firm.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

• Facebook
• Twitter
• Google+
• Pinterest
• LinkedIn

Learn About Robots.txt Files – Digital Marketing

Learn About Robots.txt Files – Digital Marketing

Understand the importance of robots.txt even before it could be a reason for the downfall of your website. search engine robots may not crawl your site, meaning your web pages won’t appear in the search results, if you get robot.txt wrong. You might be understood, how important role robot.txt play in taking your website to greater heights.

What is robot.txt?

The robots.txt file is also known as the robots exclusion protocol or robots exclusion standards. It is defined as a group of web standards that regulate web robot behaviour and search engine indexing.

Robots.txt is a file which is usually placed in the top level directory of the website which is used to tell search engine crawlers to access which part of the website or if someone doesn’t want some part of the website to appear in search results.

How robot.txt works?

By default search, engines are greedy as they want high-quality information. By default, Google will try to index everything – all pages, documents, files, images – that it can get to. Robots.txt can be used to change this behaviour. When someone searches something on google and assume that your website is having the desired information. When the bots from Google come to crawl your website and you want to preserve some of the pages you can use robot.txt. even Before search engine crawls your site, it will search for your robots.txt file as instructions on where they are allowed to crawl and index on the search engine results.

What are the Benefits of robot.txt?

Some of the benefits of using robot.txt are

1. search engines scan the robots.txt file before crawling your web page
2. we can disallow particular post or an entire page

remember the filename is case sensitive so make sure before using it.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/

WHAT IS PHRASE MATCH AND HOW TO DENOTE IT?

Many of us may not be familiar with the term phrase match but I bet each and every one who does a lot of online shopping has at least once came across the advertisements with phrase match.

When you are shopping online and searched using the phrase “ cricket bat ”, then all the options mentioned below might have appeared in your search results

1.         Sunridge cricket bat

2.         MRF cricket bat

3.         Cheap cricket bat

4.         Cricket bat grips

5.         CEAT Kashmir willow cricket bat

6.         Cricket bat Amazon

7.         Cricket bat Flipkart etc

So all these search results have floated up as you have searched google using phrase “ cricket bat ”. so as all the above search results were having the keyword cricket bat they all have floated up in the search results.

What is a phrase match?

Phrase match is defined as a keyword matching alternative whereby Google AdWords matches your advertisement just against keywords that incorporate a phrase you assign.

How does phrase match works?

Lets elaborate how phrase match works with an example. Imagine that you are selling mobile phones online.

So you have used the keyword in quotation marks “ mobile phones ”, then all the users who search for mobile phones your advertisement will pop up in their search results.

So all the users who search for mobile phones with one or two words either before the keyword phrase “ mobile phones ” or after the keyword phrase “ mobile phones ”, for them your advertisement appears in their search results.

I have listed some keyword phrases below for which your advertisement appears in their search results

1.         LG mobile phones

2.         Samsung mobile phones

3.         Motorola mobile phones

4.         Nokia mobile phones

5.         Cheap mobile phones

6.         Best mobile phones

7.         Latest 4G mobile phones

8.         Mobile phones with camera

9.         Mobile phones with 4GB RAM etc

While using keyword phrase matching, he or she should remember that even a single character in your keyword phrase can make a huge difference

For example, you have listed your advertisement with the keyword phrase                                “ mobile phones ”, then your advertisement will not appear in the search results for the user who is searching for

1.         Phones mobile

2.         Mobile phone

3.         Smartphone

4.         4G phone etc

So in phrase matching each and every single word and character counts. So think thrice before you designate a phrase for your advertisement.

NOTE:

In 2014, Google has introduced a new concept called “ close variants ”, which will enable your advertisements to match keyword search phrases that don’t exactly match the defined phrase.

CONCLUSION:

So by using the concept phrase matching, we can get a lot of visitors who are either searching for the same product that you have listed or the product that is relatively matching your listed product. Depending upon your landing page quality the readers can be turned into your customers. more customers mean more revenue. So start using keyword phrases to increase your sales and to be on top of your business.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com