Quality
score acts the same as the credit score. Depending upon your credit score banks
decide whether they can provide you with loan and they decide the interest rate
too and depending upon the quality score Google decide what you pay for each
click
Quality
score is used by Google to rate the quality and relevance of both your keywords
and PPC ads. Depending upon your PPC ads performance, Google quality score
decides how much you pay for each click.
There
are many businesses which are having a low-quality AdWords and unable to
improve their quality.
How quality score plays a vital role?
The
quality score plays a prominent role when it comes to growing your business
online. A good quality score helps you with cheaper clicks and higher
click-through rates (CTR). Both of them which ultimately leads to improvements
in your Ad Rank.
Google
quality score is indirectly dependent to the cost that you pay for each click
i.e., higher the quality score lesser the cost you pay for each click and lower
the quality rate higher the cost you pay.
So
work in a smart way to lower your Google quality score by following the
aforementioned tricks, So that you pay less per click.
On what factors quality score is
determined?
Google
quality score is mainly dependent on three factors, they are
• Click through rate
• Landing page
• Ad relevance
If
your Google quality score is low then the aforementioned points might be the
reason for that.
How to improve Google quality score?
Google
quality score can be easily improved if he/she follows the mentioned points
1. Create a landing page
2. Optimize keyword AdWords
3. Decrease time for loading the landing
page
4. Divide your campaigns into smaller
campaigns
5. Make an Ad campaign that reaches
targeted Ad group
So
let us now discuss click through rate, landing page and AD relevance in detail
so that they might help you to know the topic better which helps you to
increase your website quality score.
CLICK THROUGH RATE:
When
you show your ads, people see those ads and only a few clicks on it and gets
redirected to your page
Click
through rate or simply CTR can be
described as the ratio of the number of users who clicks the link of your
Advertisement to that of total number views. If you can increase your
click-through rate it directly affects quality score which is indirectly
dependent to the cost you pay for each click i.e., lowers the Google quality score,
higher the amount you need to pay for each click and vice versa.
Click
through rate can help you to measure your campaign effectiveness and the
response to it.
HOW IS CLICK THROUGH RATE CALCULATED?
click
through rate is calculated by using a formula which is mentioned below
click through rate % = ( number of
clicks/ total number of views ) * 100
In
general, 10 CTR means that 10 persons have clicked on your link out of total
100 persons who have viewed it. If the total number of views is multiplied by
any number then even the number of persons who have clicked should be
multiplied by the same number. So 10 CTR can even be 20 clicks against 200
views.
Generally
for Search campaigns, if the CTR is above 3.5%, it will be considered as good
Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%,
it will be considered as good CTR
LANDING PAGE:
Whenever
you browse for a website and click on the link, it will redirect you to the
first page of its website. So unknowingly or knowingly you actually came across
the landing page for so many times in your life but you might not have known
the name.
So
in simple words, a landing page is defined as the first page that someone
arrives at. It can be any page on your website or a standalone page on a
different web address.
So how does landing page effects
google quality score?
Imagine
you are searching for cricket kits, you have searched in the google and the
search results popped out. Now I will
provide you with two options for your better understanding.
OPTION 1
You
click on the very first link which it directs you to the respective website
landing page. On the landing page, you will get all the information that is not
related anyway to your search history.
OPTION 2
So
you frustrated with the first link and now imagine you clicked on the second
link, where you get all the information that is precise and relevant to your
search history
So now what do you choose?
Obviously,
everyone who clicked on the first link leaves the website as its landing page
doesn’t have any information that is required or matched with their search
history and they click on the very next link that is available. If the second
link or website in which its landing page has all the required information
about the products an online visitor needs then obviously they will stick with
the website and proceed to buy from the website
According
to Google, A highly relevant and well-designed landing page has more chances of
getting a good quality score than that of a landing page that is not attractive
and doesn’t have relevant information.
What are the things that you must make
sure while preparing a landing page?
As
described above, a good landing page has the ability to increase your Google’s
quality score which eventually decides how much you need to pay per each click.
If you want to pay less for each click then you must have a high google quality
score for which you need to have a perfect landing page.
To create a perfect landing page he or she
should make sure of the following things
• First
and the most important thing is to make sure that your landing page has all the
important information that is relevant to google search results
• Make
sure the landing page is attractive, if the landing page is attractive it has
more ability to attract online readers
• Customize
your landing page into mobile friendly
• Optimize
your landing page for conversions
• Use
videos and images on your landing page
• Do
not post irritating pop-ups which ask visitors to subscribe, it might frustrate
them which eventually makes them leave the website
• Make
sure that the landing page is appealing to the target users
• Try
to build trust and confidence
Landing page plays the most vital role in
deciding the Google quality score and is directly proportional to the Google
quality score i.e., if your landing page has relevant information as per search
results then your Google quality score increases which reduces the money that
you pay for each click and vice versa
AD
RELEVANCE:
Whenever you open a particular website you
find so many advertisements on the website. There are two type of
advertisements
1. Relevant
advertisements
2. Non-relevant
advertisements
Let me explain you those with a real-life
example, if you have searched for aeroplane tickets and left the website
without buying anything, then that website uses a cookie technology which means
it places a cookie which helps them to place real-time advertisements on
whichever websites you visit, based on your search history which is often
considered as relevant advertisements.
What
are the benefits of real-time advertisements?
Real-time advertisements are nothing but
advertisements that are relevant. So when you place advertisements that are
relevant to users, then they click on that which redirects them to your
website. So thus relevant advertisements not only helps you to retarget your
visitors but also increases the number of views. Depending upon your landing
page quality you might turn your readers into your customers which increases
the google quality score.
So try and place relevant advertisements
which not only attracts users but also increases your Google quality score.
CONCLUSION:
Google Quality Score can be estimated based
upon the quality of your ads, keywords, click through rate and landing pages.
Higher Google quality score can lead to lower prices and better ad positions.
So when you are developing a website make
sure that your landing page is proper and attractive and has filled all those
criteria’s that I have mentioned above in the landing page. Also, make sure
that the advertisements that you place are relevant to the customers and try to
use cookie base real-time advertisements which helps you to attract more
customers by placing real-time advertisements.
Remember the more relevant your advertisements
and landing pages to the user, the higher Quality Scores. The higher the
quality score the lower you pay as the quality score is indirectly dependent on
the cost you pay for each click.
Contact
us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
