Website Analytics: Get Deep Insights Into Web Traffic Data

ENHANCING THE WEBSITE LOOK AND FEEL – WEB ANALYTICS

With so many websites hanging about, you need your website to be at it’s optimum in order to stand above the rest. Web Analytics is optimizing your website for a better user experience. We collect and measure the data allowing us to compile reports. Analysing the traffic is important as it gives you the reasons as to why the audience do what they behavior do.

In this day-and-age, your website is the best representative of your business be it small scale or large. At SanBrains, we help you tailor the user-interface and user-experience by personalizing it as per the target audience. We make sure your website always carries out the values your business intends to. Often the digital marketing teams make use of various tools for the marketing campaign and it can be difficult to dissect the results as it proves to be time consuming. Hence, we take up that responsibility of measuring your success. We dig into minute details not taking anything for granted, the position of images and the font style will be attended. By observing the visitor’s behavior on the website, we draw conclusions as to what’s working and what isn’t thereby taking measures to increase the performance and conversions. In simple terms, we collect data and generate reports.

SanBrains determines the following to help you with your website

• Likely keywords
• Geographical locations
• Distinctive users
• Trends within the website
• Identify areas of improvement
• Use of KPIs
• Top content on the website
• Predict future trends

We make use of Digital Marketing Metrics to measure the performance of your marketing campaigns. We test alternatives and determine if they yield in results. Implementation of insights will also be done based on the data analysed. It doesn’t just have to be web, social media also has it’s own place. Back in the 90’s, Web Analytics was just confined to merely saving the internet data as log files, but with the rise of Google Analytics in 2005, we can now do a whole lot more including studying the behaviour of your customers and their fields of interest.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

https://www.sanbrains.com/about/

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GOOGLE CRAWLING AND IT’S EFFECT ON YOUR WEBSITE

GOOGLE CRAWLING AND IT’S EFFECT ON YOUR WEBSITE

Google Crawling: If you own a website, you probably are aware of this. Google uses the Spider Crawler to track your website. Crawling is going through all the links associated with your website. The bots conduct an effective run through on your website, hence the name ‘scrawling’. You can place all of your links at one common place creating a sitemap which will help the bots. Robots.txt file can be used in case you don’t want Google to track a particular page.

How does it work?

After the bots complete the scrawl, they take that data back to the Google’s servers for indexing. Each and every page on your website should be scrawled only then they can be indexed. There’s no indexing without scrawling. Some of the links cannot be scrawled due to one or the other reasons like links selected for exclusion via Robots.txt file, invalid links, server down to name a few.

There are a few drawbacks

• When the bots come and perform scrawling, they only take back the data that is present in that moment of time. If you have made any alterations or updates to that data, Google wouldn’t know. The entire website has to be re-crawled to enable those updates.
• Another major drawback of scrawling is that the Spider is not capable of differentiating the data. If it has to fetch a particular section of the website, it has to go through the entire website. This is time-consuming.
• Backlinks play a crucial role. If your website has high rankings but lacks in the number of backlinks, you are bound to be dubbed as having low-quality content.

In order to improve your rankings, make sure that your website doesn’t have any redundant content. Lack of quality content can be found by scrawling which then prompts Google to ban your site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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How to Reduce Bounce Rate on Your Website : www.sanbrains.com

How to Reduce Bounce Rate on Your Website

Imagine you went to the bakery to buy something, you were not impressed with the bakery so you turned back and left the bakery without buying anything. So did that help the owner of the bakery? Did he earn anything?

Now replace the word ‘bakery’ with ‘website’ and reconstruct the sentence.

So you have visited a website, you were not at all impressed with their content and you left the website. So this is called as bounce rate In simple words.

What is bounce rate?

Bounce rate is defined as the number of visitors who visits the website land on the home page and leave webpage rather than visiting the other pages of the website. Why visitors leave/bounce from your website?

1. He might click any other ad or link posted on your webpage
2. He might find your content as boring and not relevant
3. He might press back button accidentally
4. Session timeout

Bounce rate is the only thing that many website owners hate. So how to reduce the bounce rate? In this post, I will let you know some tricks which might help you to decrease your website bounce rate.

How to reduce it?

There are many things that come into play when we are in a process to reduce the bounce rate, out of them the most important factors are

1. Always make the visitors interesting with your content, make them excited so that they stay for a long time or they press on next web page.
2. Always post relevant information
3. Don’t irritate the readers with unnecessary ad pop outs making them leave the website
4. No one likes reading continuously, so throw some bullet points which make his or her work easier
5. Never use too complex words, if the reader doesn’t understand what you are saying then he leaves the page in a matter of seconds
6. Use plenty of images, charts, and videos. They attract the readers more easily
7. Do not keep your web page simple and clean, make it always colourful and attractive by using good templates
8. Use the word conclusion in your writings, which excites user that he is near to end the reading.

So by following the aforementioned tricks, make sure you follow these when you write something so that your bounce rate gets decreased day by day.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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Learn How Google Analytics Works

Learn How Google Analytics Works

Learn How Google Analytics Works: It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have created your website, started your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

• How many persons visited your website on the daily, weekly, monthly and yearly basis
• It helps you tracks and analyze visitors on your website
• It also provides you with key information of how your website is performing
• It tells you how should you customize in order to meet your goals

How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you the information on how to use google analytics.

First, install google analytics by following the below steps

1. Copy and paste or click on this URL in your browser. https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/
2. Click on sign up
3. Then fill the form providing them with the information account name, website name, website URL, industry category and time zone
4. Click on proceed and then your website will be connected with the google analytics.

Benefits of using google analytics

Google analytics helps you with providing the following benefits

1. Free of cost
2. Will help you in customizing your website
3. Will get to know your visitors
4. Will help you with the information on which websites or links your visitors visits the most

Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business

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