VIDEO MARKETING: A DIGITAL MARKETING REVOLUTION : www.sanbrains.com

VIDEO MARKETING: A DIGITAL MARKETING REVOLUTION

VIDEO MARKETING: what do you do when you want to buy a particular thing online? Let’s not think about others let’s think about yourself. You check for the product, you will thoroughly read and then we try to search videos about the same. There you are, yes you got it correct, videos play an important role when it comes to marketing.

So what does video marketing mean? Video marketing means marketing or promoting one’s brand through videos. Video marketing has more effect on users than other means of marketing. Not everyone likes reading, many of them love to watch and the same applies when it comes to the marketing sector. More than half of the users love video marketing as it is easy to understand.

As other marketing services, even it has many benefits some of them are

1. Videos boost information retention
2. Easy to reach mobile users
3. Provides more information in less time
4. Can turn even the lazy persons to buyers
5. Cost effective and produces better ROI
6. Brand awareness through videos
7. Easily accessible
8. Real-time feedback
9. Videos can be shared

It entertains the end users and influences them to buy your products. The video is a boon to the person who has a good knowledge on how to use it. A report suggests that 57% of online buyers use video marketing, So making a good video is necessary to market your product and has an immediate effect on customers. So how to build an effective strategy video? Don’t worry we are here to help you with that.

Why SanBrains?

Video marketing works wonders only when the videos are appropriate. Our trained and experienced digital marketing analysts at SanBrains understand your requirements, will plan and make the video which is short, entertaining and has all the information about the product. It makes end users to get attracted towards your services and help to build a client base for your firm.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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Learn About Robots.txt Files – Digital Marketing

Learn About Robots.txt Files – Digital Marketing

Understand the importance of robots.txt even before it could be a reason for the downfall of your website. search engine robots may not crawl your site, meaning your web pages won’t appear in the search results, if you get robot.txt wrong. You might be understood, how important role robot.txt play in taking your website to greater heights.

What is robot.txt?

The robots.txt file is also known as the robots exclusion protocol or robots exclusion standards. It is defined as a group of web standards that regulate web robot behaviour and search engine indexing.

Robots.txt is a file which is usually placed in the top level directory of the website which is used to tell search engine crawlers to access which part of the website or if someone doesn’t want some part of the website to appear in search results.

How robot.txt works?

By default search, engines are greedy as they want high-quality information. By default, Google will try to index everything – all pages, documents, files, images – that it can get to. Robots.txt can be used to change this behaviour. When someone searches something on google and assume that your website is having the desired information. When the bots from Google come to crawl your website and you want to preserve some of the pages you can use robot.txt. even Before search engine crawls your site, it will search for your robots.txt file as instructions on where they are allowed to crawl and index on the search engine results.

What are the Benefits of robot.txt?

Some of the benefits of using robot.txt are

1. search engines scan the robots.txt file before crawling your web page
2. we can disallow particular post or an entire page

remember the filename is case sensitive so make sure before using it.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/

HOW TO CALCULATE COST PER THOUSAND IMPRESSIONS

Instead of paying for each and every individual click, online marketing came up with a new term called as CPM. CPM stands for cost per Mille where Mille which is symbolized as ‘M’ is derived from Latin word which means thousand. As a result cost per mille in short CPM is also referred as cost per thousand impressions.

What is Cost per mille ( CPM ) ?

Cost per mille ( CPM ) or cost per thousand impressions is defined as the cost that has to be paid by the advertiser to publisher for every thousand impressions.

So if you want to display or publish your advertisement on any website and for the same if publisher says that the CPM or cost per mille is 2$ , that means that you need to pay the owner of the website or the publisher with 2$ for 1000 impressions or views.

How cost per mille or CPM is calculated ?

Cost per mille is the total cost that you pay for one thousand impressions to the publisher of the website on which your advertisement is published.

we use the following mathematical formula that is mentioned below to calculate cost per mille or cost per thousand impression,

cost per impression or CPM = cost per advertising / number of impressions

what all factors on which CPM depends ?

all the factors that impact cost per click impacts cost per mille too. There are many factors on which Cost per mille or cost per thousand impressions depends and among them the most important factors that highly impact cost per mille are

1.     Quality score

2.     AD relevance

3.     Click through rate

QUALITY SCORE :

Quality score is used by Google to rate the quality and relevance of both your keywords and CPC ads. Quality score is indirectly dependent to the amount that you pay to the publisher. Google decides your website quality score and Depending upon your quality score, you need to pay to the publisher.

Higher the quality score lower the cost you need to pay to the publisher and lower the quality score higher the cost that you need to publisher. 

AD Relevance:

When we surf through web we always come across so many advertisements, but do all they have same impact?

Definitely no, users or online readers just click on the advertisements that are relevant to them. So placing advertisements that are relevant to them has the utmost importance. If the advertisements are relevant, then they click on advertisements which redirects them to your website and depending upon the quality score, there is each and every possibility that the visitors can be turned into your customers.

CLICK THROUGH RATE:

As studied above users or online readers just click  only on those advertisements which they feel relevant to them. Click through is defined as the ratio of the number of visitors to the total number of views. Through improving your CTR, Google would think that your Ads are more relevant to users because good CTR means users actually click your Ads.

So click through rate is directly dependent on Ad relevance, if your advertisements are relevant in readers point of view then they click on your advertisements that you have placed on publisher website . if in case the advertisements are not relevant at any cost, then they simply go through them.

CONCLUSION :

Cost per mille or cost per thousand impression is normally used to calculate bulk views or impressions. Instead of paying for each impression, it is used to pay for thousand impressions at once. In general, the cost that we pay to the publisher is dependent on certain factors such as quality score, click through rate, Ad relevance etc. so as aforementioned, these factors affect cost per mille or cost per thousand impressions.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com