Online Lead Generation Services for Business

Online Lead Generation services for business

Online Lead Generation services for business: The primary objective of any business is profits. Many an organization struggle to generate revenues and are cut short as a result of that. Many companies give up when the going gets tough when there are no leads. Leads are the customers who show initial interest in your products or services. They can then be led into a sequence of actions turning them into customers which eventually brings you profits.

So how do you capture leads?

When a potential customer visits your page either through advertising or a search engine, more often than not he is looking for what you’re offering. You’ve now got the client where you want him to be, your job is to sell. The first impressions are very important as they can either be enticing or repulsive. Make sure you have a strong title, as some people can only get that far and draw conclusions. Placement of your ads is key, they shouldn’t intimidate the client rather it should be a gentle reminder. Ads at the bottom of the page is of no use, most people don’t travel that far. They can’t be in the face as well, right at the very beginning. The top right-hand corner is probably the best. Dumping excessive number of ads in a web page is a no-no. Be subtle and give priority to the content. No matter how many strategies you employ, if you have no quality content, it’s a smoke without fire situation. Introduction of a lead-capture-form plays a key role. Short forms bring in more numbers, but the longer forms bring in more quality leads. If you’re building an email list, it’s better you opt for a short list. But quality always helps in the long run.

Credibility and trust are big things when it comes to online customers. Why would anyone trust you with their personal details? So to build the relationship, you show them evidence of your promised quality. Stress on the benefits they would get by opting into your company. Propose an offer, ensure them of their privacy.

Sustaining the current leads is just as important as building new ones. Have a regular contact, make use of the email listings to keep them informed about any updates or changes. Engage them, make them feel like they belong there.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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6 Benefits of E-Mail Marketing and its Promotions : SanBrains

E-mail Marketing and its Promotions

E-mail Marketing: SAVE ENVIRONMENT – DON’T CUT TREES is the phrase we have been seeing everywhere and still, we are in the old process of designing our business strategies and giving it to a printing press for generating pamphlets and after that, we distribute it to everyone. What happens, at last, is a well-known thing as we all came across the same situation for so many times in our lives. Wait, don’t you think it’s a waste of money and time?

That’s the reason to save your money and time we came up with one-stop solution i.e., Email marketing. What exactly email marketing is we strategize about your business and we keep the information on image or data and we forward it to millions and millions of users within 2 to 3 minutes. A survey has concluded that 95% of internet users have an email and thus the scope of developing the business is high in email marketing than any other means of marketing. Easily we can describe it as the boss when it comes to marketing.

There are a lot of benefits by using emails for marketing purpose some of them being :

1. Low cost
2. Requires less time when compared to other marketing services
3. Easy to use
4. Easily reachable to end users
5. High returns on investment
6. Global marketing through emails

So looking at the benefits mentioned above one would definitely love to use email marketing as it offers huge profits for the organization when compared to other marketing services. So we help you in succeeding in your business.

Why SanBrains?

We at SanBrains do an in-depth research on one’s needs and customize the emails in a way that it should be easily accessible by every age group of customers and it should attract them. We not only provide you the low-cost email marketing but also we master them. We make sure the emails are sent to almost each and every one and thus increasing the customer base for your business. Remember we turn our readers into your customers

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/

What is Social Media Marketing (SMM) : SanBrains

SOCIAL MEDIA MARKETING

social media marketing: Every day we end up spending half of our day on social networking sites for no use. But believe me, even the persons who are named on Forbes as the richest and most successful persons spend their half day on social networking sites. Even they spend the same time as we spend but why they are successful when we are sitting at homes and reading their articles on the same social networking sites?

The answer is they are using social networking sites for promoting their business where we use them to pass our time. It is high time for us to get influenced and start using social media in a profitable way.

Social Media Marketing 

What is social media marketing?

Social media is a place where we connect with our family, friends and some strangers digitally. Facebook, twitter, snapchat, Instagram are some examples of social media sites. we are connected with the world using social media, so by using social media we post our services online as an image or text or video that contains information of our organization which is shared all over the world.

Why social media marketing?

Almost the entire world is connected through social media. According to a report, a person spends an average time of 3hours spending on the internet. He scrolls through all the social networking sites that he is connected with. 4 Out of every 10 persons ended up buying things online. Everyone became so lazy that he or she wants everything to come to his or her feet.

As per 2017, The world population is 7.8 billion and out of those 5.1 billion are connected through social networking sites. Facebook itself has 1.5 billion registered users. So do you get a better place than social media to promote your brand?

Benefits of social media marketing:

Easy brand awareness
Easy to market and promote your business
Easy to engage customers
Live chat support
No cost / minimal cost

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

Blog : http://www.sanbrains.com/blog/

Google Ad Extensions :

In this marketplace, advertisements are a good way to attract your customers and with new strategies coming out in the field of Digital Marketing, the need to make sure that the business is easily reachable to the user’s is a must. Every other business is trying to gain user’s and is following different tactics in order to do so. And Google Ad Extension is one of the tactics and on this page, we will discuss in detail about what exactly is Google Ad Extension and what are the ways we can do it to achieve greater traffic to the website or the business. Now some of you might not be aware with the concept of  Google Ad Extensions so let's discuss that first.

What are Ad Extensions?

Ad extensions are additional information added to the advertisement of your business in order to help a user, it adds an extension to your advertisement and provides your advertisement with useful information like telephone number, additional links from websites and seller reviews. These ad extensions can be customized according to your business requirement and goals. They are done in order to identify the requirement of your business according to bring potential customers to the website.

There are two types of ways we can add extensions to the advertisement, which is a manual extension as well as automated extensions. The only difference between the manual extension and automated extension is that manual extension needs you to fill the details of your business manually whereas there is no such scene with the automated extension. But when we look at the details, manual extensions are the best as they can be customized as well as they have added advantages as well.

Now that we know what is Ad Extension in detail, we can look at the ways of how to develop Ad Extensions to drive in more traffic to the site.

•             Sitelink Extensions: Whenever any customer searches for any particular thing google presents it with a list of items through which user can choose,  but then in order to reduce the work of user from going inside the website and then searching for that particular item, sitelink extensions are very helpful. What they do is they simplify the task of searching for the particular product or service on any website and it provides your advert with an additional link which directs to that particular page containing the information on the website. Let say for example, when we search for socks on an e-commerce website, they provide us sitelink which directs us directly to the page which consists of that product. This makes the user’s task easy as well as time-saving.

•             Callout Extension:  Callout extensions are no different from sitelink extensions and they are basically additional contents to the text ads. The only difference is that they cannot be clicked on to get more information like sitelink. Callout extensions help to provide extra information regarding your business which helps to gain potential visitor traffic as well as customers. The important point about callout extensions is that they are easy to implement, and appear as normal text and do not contain any link to other pages. They successfully take advantage of the extra search space in the Google ad. They provide details about your business and they are available free of cost without any extra charges.

•             Click to Text Extension: Click to extension provides an effective way to connect with your customers and provide them with all the details regarding your business in a proper manner. The click to an extension is basically an extension added to your ad and when the potential customers click on them they receive a text on their cell phones regarding the details related to that product. Which will be better when compared to normal marketing because it will help to convert visitors to potential customers. The click to text extension works wonders for audiences in converting visitors to potential customers which is why it is good for mobile users.

•             Call Extensions :  Google Call Extensions are an easy way for users to contact your business, which also helps users to call your business directly from your ad and which will ultimately reduce the time and effort spent in searching for them for the contact details. Now, these extensions have a different layout for monitors and a different layout for cell phone users. Wherein any mobile user can directly make a call from the search if he/she is using the handset. If your business values phone calls then call extensions are the best ways to drive the potential customers to your business.

•             Review Extensions : The most important aspect when marketing your product or services is to gain users trust and which is not easy to earn these days. So the best to get there trust regarding your business is through reviews. When a customer looks at the reviews of the company automatically a picture is formed into their minds regarding the reputation of the company which is why Review extensions are very important and help in increasing the number of potential customers to your website.

Ad extensions are indeed the best way to increase the number of potential customers to your website but along with the above-mentioned points there many more which will help drive potential customers to your website. I hope this article helps you provide with the necessary information regarding Google Ad Extensions. Keep Visiting.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

HOW TO CALCULATE COST PER THOUSAND IMPRESSIONS

Instead of paying for each and every individual click, online marketing came up with a new term called as CPM. CPM stands for cost per Mille where Mille which is symbolized as ‘M’ is derived from Latin word which means thousand. As a result cost per mille in short CPM is also referred as cost per thousand impressions.

What is Cost per mille ( CPM ) ?

Cost per mille ( CPM ) or cost per thousand impressions is defined as the cost that has to be paid by the advertiser to publisher for every thousand impressions.

So if you want to display or publish your advertisement on any website and for the same if publisher says that the CPM or cost per mille is 2$ , that means that you need to pay the owner of the website or the publisher with 2$ for 1000 impressions or views.

How cost per mille or CPM is calculated ?

Cost per mille is the total cost that you pay for one thousand impressions to the publisher of the website on which your advertisement is published.

we use the following mathematical formula that is mentioned below to calculate cost per mille or cost per thousand impression,

cost per impression or CPM = cost per advertising / number of impressions

what all factors on which CPM depends ?

all the factors that impact cost per click impacts cost per mille too. There are many factors on which Cost per mille or cost per thousand impressions depends and among them the most important factors that highly impact cost per mille are

1.     Quality score

2.     AD relevance

3.     Click through rate

QUALITY SCORE :

Quality score is used by Google to rate the quality and relevance of both your keywords and CPC ads. Quality score is indirectly dependent to the amount that you pay to the publisher. Google decides your website quality score and Depending upon your quality score, you need to pay to the publisher.

Higher the quality score lower the cost you need to pay to the publisher and lower the quality score higher the cost that you need to publisher. 

AD Relevance:

When we surf through web we always come across so many advertisements, but do all they have same impact?

Definitely no, users or online readers just click on the advertisements that are relevant to them. So placing advertisements that are relevant to them has the utmost importance. If the advertisements are relevant, then they click on advertisements which redirects them to your website and depending upon the quality score, there is each and every possibility that the visitors can be turned into your customers.

CLICK THROUGH RATE:

As studied above users or online readers just click  only on those advertisements which they feel relevant to them. Click through is defined as the ratio of the number of visitors to the total number of views. Through improving your CTR, Google would think that your Ads are more relevant to users because good CTR means users actually click your Ads.

So click through rate is directly dependent on Ad relevance, if your advertisements are relevant in readers point of view then they click on your advertisements that you have placed on publisher website . if in case the advertisements are not relevant at any cost, then they simply go through them.

CONCLUSION :

Cost per mille or cost per thousand impression is normally used to calculate bulk views or impressions. Instead of paying for each impression, it is used to pay for thousand impressions at once. In general, the cost that we pay to the publisher is dependent on certain factors such as quality score, click through rate, Ad relevance etc. so as aforementioned, these factors affect cost per mille or cost per thousand impressions.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

How to do Keyword Research

A website is an online presence for any business and when we talk about the reachability of these websites, the only way it reaches a vast number of customers is through keywords and keyword phrases. When a user searches the web for any information they do it using certain phrases and if these keyword phrases are present in your website content, it will help Google in ranking your website in the SERPs. Whenever any user searches for any topic, there are certain keywords which help Google rank websites according to the relevant keywords and information provided on the website. So writing keywords will certainly help users to find your website in the search engine. Which intern accounts for google ranking as well.

Now it looks simple, but it is hard to do accurate keyword research as it involves knowledge about your business and its processes. You need to make a list of tasks as well as common keyword phrases related to your business, which are mostly searched by the users. That is the reason why you need to focus on the keyword research. Since Digital Marketing plays an important role in gaining visitors to your website, it is important to focus on factors like keywords, the uniqueness of the content as well as the information provided in the content. All these factors collectively result in the ranking of the website in the SERPs and wide reachability of content to the users. These are some of the important factors which play a key role in attracting visitors to your website. So having said that, now let us discuss regarding the aspects of how to do keyword research.

•Make list of relevant topics about your business process : It is important to note here that before writing any content regarding your company or business, you need to know the exact business process, which is why before deciding on any keyword phrase or keywords you need to think and decide on the topics which are relevant to your business so that it will be easy to find the keyword for them and so that the user can relate to your business based on those topics as well. Let us suppose your business is related to Selling electronic items, then you need to choose topics related to latest Android Update, latest cell phones in the market and all the new electronics arriving in the market. And after you are done with the topics, then after you can shift to search the related keywords.

•Fill those Topics with Keywords: Once you are done with deciding topics for your business, you need to fill the content with appropriate keywords. Now there is a simple technique to guess which keyword fits more with your business is to check the relevant user searches. Now, these keyword phrases can be questions, topics anything depending on your topic. If your business is anywhere is related to the marketing field then your keyword phrases can be :

SEO

E-mail Marketing

Inbound and Outbound Marketing

What are SEO Strategies?

And these are the some of the keyword phrases which will help your customers in finding your website, and the required content an knowledge they need.

•Research Related Search Terms: Now step is quite a bonus to your research, and involves creativity, that is when you are lacking ideas related to keywords, you can simply search in Google for these topics and it will provide you with related searches done by the user’s which help you get an idea regarding the new and related keywords. This step is helpful when doing keyword research for your business and it involves research so it becomes even more fun to do it.

•Check how Competitors are ranking for these keywords:  One of the important aspects for any business is to do better than their competitors and when it comes to keywords which play a key role in ranking any website, then you need to check your competitors ranking for these keywords, which not only help you give a rough idea regarding these keywords but will help you analyse how many searches are done in a day related to these keywords. Which will help strengthen your content with the accurate amount of keywords required to maintain the ranking of your website in the Google SERPs

•Make use of Google AdWords Key Planner to cut down keyword list : It is possible to have a large list of keyword, because that is what we do when research h on any topic, we  make a list of all the keywords relatable to the topic, and after we are done, we need to cut down the list because that is how you will the proper list of keywords which help maintain and increase the number of visitors to your website as well as its rankings. Now in order to that, you can take help from Google AdWords Key-Planner, because doing it on your own, it is better to use it because it will provide you with search volume and rankings based on those keywords which will help you narrow down a list and select best keywords for your content.

Keywords thus play an important role in the ranking of your website, which is the only online presence of your website, and thus researching the accurate keyword is very important and necessary for the ranking of the website, and for your website to get noticed by the users. There are various other factors which can help in doing the research for the keywords other than what we have mentioned above. We hope that this article provides you with required knowledge to  be able to do your research properly and help creating a content which is complete with the accurate and related keywords which help in the good reachability of your website to the users as well as it helps to improve the ranking of your website which is necessary for the online presence of your business and helps maintain the reputation in the market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

INTERVIEWEE: CAREERS: SCOPE OF DIGITAL MARKETING

As a student, it is very hard to choose your career path, and when you graduate, there is hardly any time to think or discuss, u have to have a decision after you are out of the college. For some, it comes easy and for some, it is hard to reach a conclusion, after all, it is the decision which will impact your whole life. Your career choice must be able to make peace with your personality and the way you think. Many people come to conclusion in a hurry and later when they realize it is not the best fit for them, there is no turning back.

Today the world is progressing faster and forward and there are many career choices available, you can be an artist, a dancer, a musician and irrespective of that you can now make your own choices, no one can force you to be someone you don’t want to be, and even if they do so, u have to be strong enough to take your own stand. As a student you have many doubts in mind, some are good at Technical aspects whereas some master in the managerial aspects. There are so many opportunities out there, you don’t know about that unless you do a research. Google has the solution to your every problem and answer to your every question. Today the world is digitalizing and the reason is that we can learn so much when we interact with different people.

Everything is on the internet today, the traditional ways have been replaced, whether talk about tickets booking, shopping, house bills payment, transferring money, every work is done in just a few seconds. The Internet has replaced traditional ways, which is of vast advantage to the human-kind. One such thing which is so effectively replaced is Marketing Techniques. With advancements in the Digital Field, marketing product has become much more fun and easier to do that compared to the traditional ways.

Before the introduction of the internet, product marketing was mostly done through pamphlets, hoardings, Television advertisements and public announcements. These methods were both times as well money consuming and in comparison to the investment, results would not be as good. Also, how would the company make sure, whether a user has come across the advertisement or not, and if yes then there were no ways to convert those potential customers into buyers. These were some of the major disadvantages of Traditional Marketing strategies, due to which digital marketing came into being.

Now not many of you must be aware of what exactly is Digital Marketing?

Digital Marketing is nothing but the use of Electronic device or Internet to market anything. Everything from marketing in websites to social media platforms comes under marketing. It means marketing to enhance user experience and to be able to buy any product in just one click and reduced cost of traveling and valuable time, a user can reach out to the seller in their convenience time.

This is an effort to not only increase user comfortability, but also reduce the cost of printing pamphlets and hoardings paper. People are more Active on social media then ever, the internet has taken everyone by storm. It is easy to grab someone’s attention while they are scrolling through their news feed, rather than trying to grab their attention through newspapers or television. In this time of Netflix and  Amazon prime people are far more busy on their mobile phones or laptops because whatever they need is easily available on their phones, so video marketing and ads are very common and useful ways of marketing these days.

With an increasing number of Internet user’s, there is no doubt that job opportunities in this field have increased, there are numerous fields wherein we can find fields which highly interest us. With so many options available, there is no need for compromise. Marketing has taken over the market and digital marketing is such a vast field wherein you can apply your knowledge to get great results in an in faster way.

Some of the Key-Benefits of Digital Marketing :

•             Most Powerful Form of Marketing

•             A cost-effective way to Market your Business.

•             Provides visibility of your Business strategy in the market

•             Targets Potential Customers

•             Help reach people through different Social Media platforms

•             Helps connect with distant clients

•             A quick analysis of your strategies

•             Easy to understand and market products.

Digital marketing has so many advantages like it is a never-ending chain of things because it is such a crucial portion. If any product is developed, it needs to reach to its customers, and for that marketing is necessary, if we do not market efficiently, the products will not reach the clients and then ultimately the company will go into a loss, so everything depends on marketing here. Having said this let us take an in-depth view of each of the benefits :

Most Powerful Form of Marketing: There is no doubt, digital marketing is the most powerful form of marketing. Since last few years, the no. of internet users have increased and also social media sites are in the boom. Reports from some of the biggest newspaper companies stated that nearly 3-4 billion people have started using social media sites. Thus grabbing people’s attention here is not as hard as grabbing their attention through newspapers. This form of marketing is one of the greatest ways to attract potential customers and convert them to potential buyers.

A cost-effective way to market your Business: Comparing to the traditional way of marketing, Digital marketing is very cost-effective. Large Industries can invest in costly ways to market their product because they already are well established and are having enough funds to support that, whereas if you are a start-up company, it is not easy to market product in ways which require lots of funds. Creating awareness about your product and trying to attract customers through social media platforms is the best way. Since most of the people not only use social media but also invest lots of time in it, it is easy to find customers and convince them.

·        Provides Visibility of your Business Strategy in the market: Market is getting bigger day by day and there are lots of competitors who want to increase their sales. Competition is getting stronger every day and for your business to be able to grow in that market it is necessary that we have a knowledge of how our strategies are working in the market. Digital Marketing provides your business with an analysis of how your strategies are working in the market. It gives a market view of what your competitors are doing and you should do to increase sales of your company.

·        Targets Potential Customers: Marketing not only means the promotion of your products or your business, it also means attracting those customers who will not only be interested in knowing about the product but will also think about buying them. The first and foremost goal of marketing digitally is to attract a crowd and next is to be able to work on those clients who will be interested in buying. This is done through analysis and reports prepared from past customer data.

·        Help reach people through different Social Media Platform: People these are days are highly involved in their smartphones all the time, they are either scrolling their facebook’s newsfeed or they are busy posting something on Instagram, everyone these days is busy in some or the other social media platforms. Thus marketing your business or product through social media platforms id the easiest and most impactful way to market things. Social media platforms are a way to connect people, and they connect with many people, those people will come to know about your product and in this without investing much amount. It reaches thousands and thousands of people within seconds.

·        Helps Connect with distant clients: Marketing should be done in a way which reaches most of the users, even the ones which are far off. The traditional method of marketing did not help anyway with that. Due to that reason Digital Marketing strategies are in a boom, because it is easy, requires very fewer resources and reaches people staying in the different corners. The very aim of Digital Marketing is to connect users in any part of the world to the Seller and through the internet, we are able to achieve that.

·        Quick Analysis of your strategies: Digital Marketing also helps analyze your strategies whether or not they are working as desired. It helps to analyze the market conditions and reform the strategic plan which will help achieve greater results. Since it is very important that your marketing strategies or plans work accordingly with the present market situation, Digital Marketing helps provide certain tactics which help with the improvement as well as their implementation.

·        Easy to Understand and Market Products: Digital Marketing is not something which is very hard, it is easily understandable and tactics are such which can be used to easily to get more traffic on the products. If it is easily understandable that means it can attract more people towards it. Digital Marketing is the easiest and cheapest way to market your products.

I assume above-stated reasons are enough to prove the fact that Digital Marketing is to booming these days and is the easiest and most affordable way to market your product. But when it comes to choosing a career, one has to look at all the aspects of the field, to know what exactly the person is going into. As a coin has many two phases, similarly Digital Marketing has different aspects to it. These aspects are traits which define Digital Marketing completely.

Digital Marketing itself consists of various services or we can say aspects, which are a complete field in themselves and thus it provides vast scope to people who want to choose Digital Marketing as their career option. There are not many places or people where you can get much insight about the complete Digital Marketing field due to which many people are left with so many questions. I am listing solution to one of the most commonly asked questions by the students, different fields/services of Digital Marketing in which people can work:

•             SEO: Search Engine Optimization which is an acronym for SEO is basically the use of various tactics to help your website get good ranks in the search if you achieve good ranking, there are more chances of high visitors in your website and probably chances of some potential customers buying your product. SEO is a vast field in itself and companies hire people to work as an SEO expert to deal with the various facets of SEO and help your company or product to achieve more market value.

•             SMO & SMM: They stand for Social Media Optimization and Social Media Marketing, which basically means optimizing your website to get visitors by the use of social networking websites and marketing contents in those websites to be able to get potential users. Since these days people are highly busy on the internet and more specifically on social media sites, it is easier to draw maximum attention from them.

•             PPC: Pay per click is one of the tactics which comes under marketing and is used by the companies to market their products. It is basically based on the Google quality score scheme, wherein the company A needs to some amount to B for the number of clicks, this is the subset of the marketing schemes but is a completely different field, there are people appointed separately for this purpose.

•             ORM: It is nothing but Online Reputation Management, which tends to protect the online reputation of any brand or company, by having a continuous lookout for the online activity of that company through their websites. A company’s Website is its online presence which has to be taken care of because that is the first thing through which user’s get an image of the company. ORM is also the subfield in the Digital Marketing field but people are appointed separately for this. Experts are required to maintain the reputation of the company.

•             Local SEO & Global SEO: Promotion of brand is such an important portion of any business, the sole aim of digital marketing is to promote a product, whether locally or globally, promoting products is very important. Along with the international or national clients, locals clients and companies are also equally important. For Managing the Local SEO as well the Global SEO, there is a separate post and specialists are also appointed for that.

In addition to above services and posts related to that, there are several more posts and it is a bright field for those who want to move ahead in this field as well as for those who are already working in here. Digital Marketing is getting bigger, better and broader by the passing days and there is no chance of the market to slow down anytime now.

Statistics suggest that from 2016, nearly 1.5 lakh job opportunities have been released for the digital marketing field and in the span of two years now, digital marketing is in the booming phase and there are lots of opportunities out there, with the increasing number of companies and startups the demand for marketing experts have increased. This is a booming market, which is not going to slow down anywhere near in the future.

There are so many jobs available in various job portals such as Naukri, Monster, Fresher World etc the candidates do not need to wander in search of a job, he can apply for them easily through these portals and if shortlisted they get a call from the companies.

Many students are not very well aware of as in what qualities or education is required so that they can get the marketing related posts. This is due to the lack of awareness as well as lack of proper knowledge about the field. There is a requirement for awareness programme regarding what all skills are required for a marketing executive. If you are fresher but anyhow you have managed to get an internship in the marketing field, then it is great, because you probably have in-depth knowledge about the things required and how to utilize for great outputs, but if you are a fresher, or you did not get to learn anything from your internship, this next paragraph is solely for you. So you’re your notebook and note-down the essential skills required to become a Marketing Expert :

Ability to think out of the box : In this world full of ideas and thoughts, there will be conflicts and sometimes you will get stuck in situations u never want to get stuck in and in those situations you will need to have this ability of thinking out of that situation and find solution which will be best in order to achieve great results.

·        Sales Skills: For any person to become a marketing expert, they must possess skills which help them convince people easily, i.e., sales skills. These are the skills no one can teach you, you have to be convincing enough and think from the perspective of the user as to how they want something, only then you will be able to convince someone.

·        A mix of creativity and analytical skills: A marketing expert must have creativity because there are lots of competitors out there and you need to be creative enough to present the same thing with a twist so that it attracts people along with analytical skills which are a must.

·        Good presentation skills: A good marketing expert must have good communication skills because the whole and soul base of marketing is presenting your views in front of your customers in order to convince them and that happens only when you are able to communicate effectively.

These are some of the major skills that are required for any student or graduate to become a marketing expert, there are more points to it which you will discover eventually.

CONCLUSION:

So what we conclude from this article ?? The conclusion is that whatever you choose as your career field it is up to you but as far as Digital Marketing is concerned, it is the booming hot field in the market and with the growing Industries and Companies, the requirements of Marketing people has increased and with this the  number of job opportunities has also increased. I hope the facts stated in this article help you come to a conclusion and decide your career according to your interest and personality trait.  

REPEATED CUSTOMERS: THE MANTRA BEHIND SUCCESSFUL E-COMMERCE SITES

Customers, customers, and customers are all that we need. But what if they just visit and buy from your  E-commerce site just once? Is that the thing for which you worked hard all these days? Definitely not, so in this post I am going to provide you with some simple tricks by which you can successfully turn your readers into your customers, not just customers you can turn them into your repeated customers if implemented correctly. What you are waiting for, let us get started with the post.

It is still a big mystery for many E-Commerce sites, whether it is one month old or one year old or ten years old about how to get repeated customers as their E-commerce success depends upon the number of customers.

Some of the big giants such as Amazon or Alibaba are the most popular E-commerce sites across the world and their CEO’s being among the richest persons of the world.

Big giants like Amazon or Flipkart do the same business as that of you, but why they are more successful when you are still sitting in the homes and figuring it out? Simple they are the same persons as that of you but their implementation is totally different from yours.

So without wasting more time let us get started with the topic.

WHAT IS E-COMMERCE SITE?

Everyone at some point of time in their life must have done shopping, so even E-commerce sites deals with shopping but not with the traditional way of shopping which we used to do, we are in the modern era and we have progressed a lot digitally. so by using technology and the internet, we shop for our desired products online from different merchants.

In simple words, E-Commerce sites can be described as selling and buying goods from all over the world using the internet.

Some of the most popular E-Commerce sites across the world are

1.         Amazon

2.         Alibaba

3.         Flipkart

4.         Shopclues

5.         Snapdeal

6.         eBay

You have done all the hard work of creating an E-Commerce site and posted all your products with a great description. Now you must be worried about how to attract customers. do not worry as you can learn some tactics on how to attract customers with ease.

How to attract customers and get repeated customers?

Customers are often considered as stepping stones for your success. If customers are more then sales will increase. As sales increases, Revenue increases. With the increase in revenue, one will get high profits which will eventually result in greater ROI.

Everyone starts the business for profits but going blindly can drown them in the sea of competitors, so as the basic step we need to analyze the business tactics and then implement accordingly.

There are many ways to get repeated customers, each and every tactic may not have the effect but definitely helps you to get repeated customers, some of the tactics to get repeated customers are

1.         Attractive landing page

2.         Provide offers

3.         Ask your customers to subscribe

4.         loyalty programs

5.         Provide customer support

6.         Retarget customers with retarget advertisements

7.         Quality products

8.         Low prices

9.         Free and fast shipping

10.       Update your products regularly

11.       Ask customers for feedback

12.       Provide detailed information of your products

13.       Provide with different payment modes

14.       Use emails to send personalized offers

15.       Give them assurance on products

                                              ATTRACTIVE LANDING PAGE:

We have been listening to the saying “ FIRST IMPRESSION IS THE BEST IMPRESSION ” and that’s true. We fall in love with those things which looks attractive at very first impression.

A landing page can be described as the very first page of your website. So being the first page of your website, if it is not attractive then online visitor loses his impression towards the website eventually which results in a loss of customers.

As you are striving for more customers one should make sure that his or her landing page is attractive. You should also make sure it contains the relevant information as per search results.

So while designing a landing page one should make sure it contains the following

•          The landing page must be attractive

•          The landing page should contain relevant information

                                                            PROVIDE OFFERS

Who doesn’t love offers? Everyone is so fond of offers and it is no surprise that the E-Commerce which provides more offers to his or her customers have seen a drastic change in his or her sales of products. Increase in sales results in profits which eventually results in greater ROI.

Every time you check into Amazon or Flipkart they always provide their customers with offers. So that’s their one of the secret weapons to attract more customers than other E-Commerce sites. As they provide offers when the same customer wants to but he checks the same E-Commerce site to know whether they are providing any offers on the product. So providing your customers with offers helps you to get them back again on to your E-Commerce site which means repeated customers.

Customers love offers, the more offers you provide, the more they visit your E-commerce site. They always check offers, so be the one who provides offers.

                                                 ASK CUSTOMERS TO SUBSCRIBE

I know it is so frustrating when you enter a website and then they ask you to subscribe, you would either simply leave the website or close that message. 90% percent of any website visitors won't subscribe unless and until they get some kind of benefits.

So whenever you ask your visitors or customers to subscribe, make sure that you provide them with any discount voucher. For example, leave a message which reads “subscribe now to get a 20% discount voucher to your email”. This type of messages are the most attractive and drags almost each and every individual to subscribe to your website..

So what do you get when they subscribe?

When they subscribe you have a lot of contacts in your database. So whenever you provide any offers or you place some new products On your E-Commerce site, you can directly send an email to them. As almost 90% of internet users are having email accounts, there is a high chance of getting more visits to your website.

So pop up a message on your landing page with some nice offer and ask them to subscribe to your E-Commerce site

                                                      

                                                          LOYALTY PROGRAMS

There might be many customers who are loyal to your E-Commerce sites but have you been loyal to your customers Is the question. If you are not loyal then it is the high time to start being loyal.

Loyalty programs are those programs which are provided to your loyal customers in which we provide some percentage of the amount as cash back from their total transaction amount. By holding loyalty programs it helps you to win the customers trust and loyalty. They never think of some other site when they wanted to buy products online.

Loyalty programs help you to get repeat customers and earn their trust and loyalty to your E-commerce site. So start providing your most loyal customers with loyalty programs which differentiates them from other customers.

                                                 PROVIDE CUSTOMER SUPPORT:

people have the doubting nature and they won't believe anything that easy. They always have queries. So we always need to provide them with customer support to resolve their queries. Customer support is a must thing to be provided, it helps us to earn customer’s loyalty and trust.

Basically, Customer support can be provided in three different modes, they are

1.         Call support

2.         Chat support

3.         Email support

Nowadays people are active on social media, so whenever they get any queries, instead of opting for customer support, they are posting on social media. So you should make sure you use social media and resolve their queries in no time.

When you act spontaneously to resolve their queries, they get trust in you eventually building up your business.

                                                     RETARGET CUSTOMERS:

Customers visit and leave your E-commerce site without taking any action. So to bring back those customers back to your website we use retargeting advertisements. Advertisements which are used to retarget customers are called as retargeting advertisements.

In retargeting advertisements, you use a cookie-based technology which enables you to know the search history of the customers which helps you to place real-time advertisements according to his search history.

As per a report, online readers click more than 70% of advertisements that they find relevant to their search results.

So to retarget customers, always place relevant ads based on their search history so that they get attracted and clicks on the link and increases the number of visits to your website.

Retargeting customers helps you to get repeated customers.

                                                       QUALITY PRODUCTS:

There are two types of marketing strategies

The first strategy is to maintain low quality so that the cost of product gets reduced and quantity increases.

The second strategy revolves around quality, they make sure to provide high quality and as expected even the price will be high.

we all love things that are at a low cost. While checking the products online, customers give first priority to quality and the second priority to price.

So customers check for the products which are having good quality and coming at a low price.

What happens if the quality of the product is not good?

If the quality of the product isn’t good then there is each and every chance that it gets broken. It is not only the product that gets broke, with the product even customer’s trust gets broken. He will lose trust in you which makes him check other E-commerce sites while buying products. So that means when you are not maintaining the quality for products you will lose the customers.

So always try to maintain the quality of products which helps to build customers trust.

                                                                LOW PRICE:

Imagine a situation where you wanted to buy a mobile. What do you do? you will browse all the E-COMMERCE websites and check prices in all the e-commerce sites and buy your mobile phone from the site that is providing you with the best price.

Not only you, everyone loves the products at low prices. They browse through each and every E-Commerce website to buy their desired product and buys from the site which is providing them with the best price in the competitors.

So while maintaining an E-Commerce site one should make sure that the price he mentioned for products is less when compared with his or her competitor's E-Commerce sites.

As aforementioned one should also make sure that he or she maintains the quality of products while providing them to customers at the best price they can.

In the sea of competitors, one should follow all the tactics mentioned above to place himself or herself above everyone.

                                                        FREE AND FAST SHIPPING :

Imagine you have added some items from an E-commerce site to your cart and while proceeding to buy them, a message appears which says that you need to pay rupees 50 for shipping, then what you do? You try to buy the same products from other E-commerce sites in which there free shipping.

So when you own an E-commerce site do you want to lose a customer who wanted to buy goods worth 50,000 rupees just for rupees 50 shipping charge?

The answer would be a big NO. so make sure that you provide your customers with free shipping.

So half part in shipping is done the other half part is making sure it is delivered in a span of 2 or 3 days and if possible try to deliver it on the same day. Customers would be eagerly waiting for their products that are ordered online and they love fast shipping. So when you deliver in a span of 1 to 3 days, they will fall in love with your shipping process and whenever they think of online, they just order from your E-Commerce site.

So make sure for repeated customers you always use fast shipping which is free of cost.

                                              UPDATE YOUR PRODUCTS REGULARLY:

Imagine your browsing through some XYZ E-Commerce site, you have seen a particular product on Day 1 and assume that you have continuously browsed the E-commerce site daily for a month and you always find the same products that you have found on day1 what do you do?

As simple as that you will stop checking the E-commerce site again as their products are outdated.

So when you have started an E-Commerce website make sure that you always remove the unsold products or replace the old products with the new markets that are trending in the market.

People come and check your E-commerce site, not for just one or two days, they check regularly. So when customers find the same products that they have found on day 1 they will not only stop checking your products, they stop visiting your E-commerce site.

Always keep the customer’s in mind and think from their point of view. Try to keep a track on what customer needs and act accordingly by updating the products in your E-Commerce site on the basis of new trends in the market.

                                                   ASK CUSTOMERS FOR FEEDBACK :

whenever you wanted to buy something from online you will always have a lot of doubts regarding the product such as

Is it genuine or not?

whether we get the warranty for the product?

Does it have any issues?

Does the product work well?

So how you get all the answers to the aforementioned questions?

Simple you will browse through the Google for reviews but you end up reading customers reviews from some other E-Commerce sites.

Positive reviews encourage you to buy the product and negative reviews not to buy the product.

While buying products from online people have a habit of checking for reviews about the product like how it works, is it worth to buy the product from this website or not. So when you ask your customers to provide feedback, this feedback can help your new customers to trust you and they blindly believe in the feedbacks.

Feedbacks can make or break one’s business. As a businessman or businesswoman, you should always take the negative feedback from your customers and work on that and then try to fix them which helps you to gain their trust. Whereas the positive feedback from customers will help you to increase your sales.

                         PROVIDE DETAILED INFORMATION ABOUT PRODUCTS :

When we buy a product regardless of its price we check for the detailed information. If they are some electronics, customers always have doubts such as how to use the product etc]

For example, when we are buying a mobile phone we check out description such as

•          RAM’

•          ROM

•          CAMERA

•          SNAPDRAGON

•          DESIGN BUILT ETC

So we try to read the entire description of mobile phone and ensure that we are buying the best when compared with other mobile phones in the market.

so elaborated information about the products allows your customers to know about the product in-depth.

What happens if you don’t provide with detailed information about products?

When you don’t provide detailed information about products customer needs to buy, then they check for detailed reviews and they end up reading reviews about their desired products from other E-commerce sites and eventually they buy the products from that E-Commerce site.

So always remember that you provide detailed information about the products that you have listed in your E-Commerce site which will educate your customers.

                                   PROVIDE WITH DIFFERENT PAYMENT MODES:

There are thousands of customers online, and they choose a different payment method. One may have access to debit cards while others may choose credit cards and some go with the option of cash on delivery.

People choose payment option depending upon their situation. So if you even miss one payment option, then you are almost losing thousands of customers. so make sure that you provide your customers with all the available payment options In the market

Some of the different options which are available are :

1.         Cash on delivery

2.         Pay through net banking’

3.         Pay through debit card

4.         Pay through credit card

5.         Pay through mobile wallets

6.         Pay through EMI

What if I miss any one of the payment methods?

Assume your E-Commerce site is not having cash on delivery option. So the persons who don’t have either debit or credit card they want to pay by cash on delivery. So when your E-Commerce site is not having cash on delivery option, they check through your competitor sites and buy from there

So make sure that you list all the different payment methods available in the market.

                                 USE EMAILS TO SEND PERSONALIZED OFFERS

90% of internet users use emails. Some people like to buy sports items while some likes to buy clothes. So what if you send an email with information about clothes to the one who likes sports items and the other mail with information regarding sports item to the one who is interested in buying clothes?

They get frustrated and unsubscribe from your emails. So make sure you send emails that are personalized according to customers. send personalized emails so that you get repeated customers.

                                     GIVE THEM ASSURANCE ON PRODUCTS

People look out for products that either have warranty or guarantee. When you are not assuring them of the products they won’t buy Even if your products are of better quality and low cost. So always make sure that you give assurance to your customers by either providing warranty or guarantee.

CONCLUSION :

For one to be successful in the business, they require repeated customers. as said customers play a vital role in developing your business. So when you keep your customers happy, then they revisit your E-Commerce site.

Customers can make or break one's business. There are countless ways To get repeated customers but the above-mentioned tactics are some of those which has more impact on users. With the help of digital marketing and the above-mentioned tactics place your E-commerce site above the rest.

Always think from the customer point of view and act accordingly by providing them with offers and keep a track of them by providing relevant real-time advertisements. You are only successful when a customer is happy.

Always keep in mind that “more customers means more sales which eventually leads to more profits that generate greater returns on investment”.

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Website: www.sanbrains.com