GOOGLE CRAWLING AND IT’S EFFECT ON YOUR WEBSITE

GOOGLE CRAWLING AND IT’S EFFECT ON YOUR WEBSITE

Google Crawling: If you own a website, you probably are aware of this. Google uses the Spider Crawler to track your website. Crawling is going through all the links associated with your website. The bots conduct an effective run through on your website, hence the name ‘scrawling’. You can place all of your links at one common place creating a sitemap which will help the bots. Robots.txt file can be used in case you don’t want Google to track a particular page.

How does it work?

After the bots complete the scrawl, they take that data back to the Google’s servers for indexing. Each and every page on your website should be scrawled only then they can be indexed. There’s no indexing without scrawling. Some of the links cannot be scrawled due to one or the other reasons like links selected for exclusion via Robots.txt file, invalid links, server down to name a few.

There are a few drawbacks

• When the bots come and perform scrawling, they only take back the data that is present in that moment of time. If you have made any alterations or updates to that data, Google wouldn’t know. The entire website has to be re-crawled to enable those updates.
• Another major drawback of scrawling is that the Spider is not capable of differentiating the data. If it has to fetch a particular section of the website, it has to go through the entire website. This is time-consuming.
• Backlinks play a crucial role. If your website has high rankings but lacks in the number of backlinks, you are bound to be dubbed as having low-quality content.

In order to improve your rankings, make sure that your website doesn’t have any redundant content. Lack of quality content can be found by scrawling which then prompts Google to ban your site.

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IMPORTANT GOOGLE FACTORS THAT IMPACT RANKINGS :SANBRAINS

As a beginner you have done all the hard work of creating a website, developing a creative content for your webpage and laying out an attractive template. But the most important thing that you might worry about is about how to place your webpage on the first page of Google search results. Do not worry, this post is going to help you as I have put together the important factors.

What are the important factors?

Google uses 200 factors that decide the fate of your webpage which help your website to rank high when compared with others. Not all the 200 factors are important only few of them are important and have maximum effect. They are

1. Content
2. Backlinks
3. Mobile optimization
4. Keywords

Content:

Content can be described as the heart of the website. It allows and helps in turning the readers into our customers. Content builds relationships which help in building the trust of the customers which results in greater revenues. Building a website and creating a rich and attractive content acts as a key ranking factor. Make sure your content should have all the information about the topic you are writing. Always update and optimize your content on daily basis.

Backlinks:

Over the years Backlinks remain as a key factor In Google’s ranking algorithm. If you have quality backlinks it can have a positive impact on Google’s ranking.  So make sure that you create a content that people crave for and include more quality backlinks in that content. It helps in improving the rank of your website.

Mobile optimization:

We are in a generation where there are more mobile phones than desktops or laptops. Over 70% of the world population is using smartphones and believe me, they became so lazy that they are not even interested to turn on the laptops/desktops to browse something on the internet. In the time it takes to turn on the system, one can easily browse and read about the product on mobile phones. So optimize your webpage in a way that mobile users can surf without any inconvenience. It helps to better your rankings.

Keywords:

Content acts as the heart of the website where keywords act as arteries and veins. People don’t have enough time to read everything that you write, they just scan. So including keywords in your articles helps not only readers but also your website by improving its rank on the google search engine.

So if you try to follow and apply all the points that I have mentioned above then it definitely helps you in ranking high your website when compared to others on google search engine results.

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