ReTargeting: What is it and How Does it Works :www.sanbrains.com

What is Re-Targeting and How Does it Work? 

Let us start with knowing what exactly re-targeting means. As the word suggests, we target the customers who have already visited our website. it is basically of two types

1.Pixel-based retargeting.

2.List based retargeting.

So what is pixel based Retargeting?

Most of the popular websites employ pixel based retargeting to bring customers back for a second visit. It is entirely based on pixels. Thus the name. When a visitor visits your website then a pixel is placed on their browser making it cookied.

How pixel-based retargeting works?

It works when a customer visits your website and exit from the website. Now when the customer open some other website, the cookie alerts the previous websites he visited and thus the previous websites place their add on the present website they are surfing.

You might not be knowing the meaning but I bet that you have already come across it. Let me give an example you surfed the web for buying flight tickets, you have visited some abc.com to buy tickets and you have left the site without buying tickets. Now you have visited another website xyz.com to book a room, there will be a small image on xyz.com about abc.com which says that book your flight tickets for 20% discounts. This technique is called as pixel-based retargeting.

Pixel-based retargeting has so many benefits and it helps all the digital marketers to re-engage their customers. Some of the important benefits are:

1. Increases traffic
2. Generate better ROI
3. High conversion rate
4. It’s a lively act of reconnecting with customers
5. Promotes your brand

Every website craves for attention and traffic no matter how big or small it is. By employing the aforementioned retargeting tactics, you could see a rapid rise in the conversion rates. Remember only 2 out of every 100 persons who have visited your website turns your customers, so to better that rate we should use pixel-based retargeting.

• Facebook
• Twitter
• Google+
• Pinterest
• LinkedIn

INCREASE LANDING PAGE SPEED

INCREASE LANDING PAGE SPEED:

INCREASE LANDING PAGE SPEED: A landing page carries through your message to the customers by being transparent. The landing page has to be expertly designed as it can not carry too much baggage. When a customer makes a visit through your Facebook ad or Google AdWords, he/she should have a strong reason to stick around. So, we give them a call-to-action or an opt-in-form whereby he would be directed to the next stage of relation with your website.

Lets say a customer is on your landing page and he doesn’t like the look and feel of it, so he quits. How do you overcome this? Well for starters, you improve your design to make the customer feel more at home, feel like he belongs there instead of being redirected to a place he doesn’t want be. A survey has stated that, more than 3/4th of the customers prefer the backgrounds to be a photo rather than a solid colour. We at SanBrains, facilitate you with this and a whole lot more. Our template designing expertise will help you create leads by supplying a call-to-action button on the landing page and bringing them into the fold of funnelling. We always stress on the importance of the story your landing page tells a customer. Visually rich media will always deliver as a picture can tell a lot more than plain text.

We have a simple yet effective strategy when it comes to turning traffic into customers. The cold web traffic is first converted into leads as aforementioned then we engage them in an email sequence through which we touch their problems and try and recommend appropriate solutions. A person in need will always fall for this as he’d be desperate. Thus the leads are customers and customers bring conversion rate.

SanBrains commissions a few things to increase conversion rate

• Quality content
• Tidy looking interface
• Visual description
• Web design
• Email lists
• Captivating titles
• First impressions
• A/B split test

Sometimes you have to give in order to gain. Giving away content for free results in customer loyalty which would be terrific piece of business in long term as customer’s belief will act as a lead magnet which makes the customers share your links and broaden your reach.

About us:

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

Blog:  http://www.sanbrains.com/blog/

GOOGLE ANALYTICS GOOGLE ANALYTICS: KNOW YOUR VISITORS, TURN THEM INTO YOUR CUSTOMERS

http://www.sanbrains.com/services-pay-per-click-management-ppc/

It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have created your website, started your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

•          How many persons visited your website on the daily, weekly, monthly and yearly basis

•          It helps you tracks and analyze visitors on your website

•          It also provides you with key information of how your website is performing

•          It tells you how should you customize in order to meet your goals

How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you the information on how to use google analytics.

First, install google analytics by following the below steps

1.         Copy and paste or click on this URL in your browser. https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/

2.         Click on sign up

3.         Then fill the form providing them with the information account name, website name, website URL,  industry category and time zone

4.         Click on proceed and then your website will be connected with the google analytics.

Benefits of using google analytics

Google analytics helps you with providing the following benefits

1.         Free of cost

2.         Will help you in customizing your website

3.         Will get to know your visitors

4.         Will help you with the information on which websites or links your visitors visits the                       most

Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business.

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com