DIGITAL MARKETING: DISPLAY ADS AND RETARGETING.

WHY WASTE YOUR TIME WHEN WE PRMOTE YOUR BRAND ?

Everyone is so busy in his or her day to day life that he or she don’t even want to waste a single minute of his or her lives and we do compare our time with the money. So why are you wasting years and years on promoting your brand? We know the value of your precious time and hence we work hard and build a huge customer base for your platform in no means of time through DISPLAY ADS

What are display advertisements?

 Display ad is a paid online advertising to promote one’s brand or organization digitally. The banner ad is an alternative word for the display ad. We post an image on others website and when the reader clicks on the image it will redirect the user to our website and then engaging with our products. This is how display ad works.

Advantages of Display advertisements:

Benefits that you get from display ads

1. Online promotion.

2. Huge customer base in no time.

3. Fewer investments

4. huge profits.

5. You will get to know your competitors.

6. Brand awareness.

7. high conversion rates

ONLINE PROMOTION :

Display advertisements are used to promote our products online. According to a report almost 80 percent of the world is online and accessing different social media. Display advertisements helps you to promote your products and services online which can be viewed by online readers all over the world. So by using Display advertisements your promoting your products and services online.

Huge customer base

Customers, customers, and customers are all you need to build your business. The only way you get more customers is marketing about your organization and services through display advertisements.

As said above, internet is accessed by almost 80 % of world population. So when used in correct way, you can reach almost every single individual in your locality. There are many platforms where you can display advertisements about your products and services such as social media.

Out of total internet users, 95% of the users use social media, so when campaigned in a proper way there is each and every chance that you build a huge customer base in no time.

Customers are directly proportional to profits, as more customers results in more sales it will increase your profits and earns greater returns on investment ( GREATER ROI )

Fewer investments

Start-ups, small businesses and medium businesses cannot afford huge investments, so they look for that type of advertisements which cost less and provide huge returns. As display advertisements are easy to use and cost less, so they are the best option for them. Display advertisements are that type of advertisements which requires fewer requirements and result oriented.

Huge Profits :

Display advertisements have a capability of reaching almost 80% population covering entire word. It increases you sales and as display advertisements are result oriented and requires less investment so we get greater returns on investments. Greater returns on investment eventually means huge profits. So by using display advertisements, we earn huge profits.

You will get to know your competitors:

By displaying advertisements, you will take your business into digital world where there are so many competitors. You will get to know your competitors and their tactics which they are using to attract customers. by knowing their tactics, you can plan better tactics than them which help you to increase your customer base which eventually results in greater returns on investments or in short greater ROI

Brand awareness :

When ever anyone go out for shopping regardless what they are buying they just look out for brand. With brand they get quality so everyone looks out for brands. So how to make your products as a branded one? It is as simple as that try to reach maximum clients which automatically assign a brand tag to your products and services. The best way to shoot out to maximum users is by displaying advertisements which has the capability of reaching millions in just a few hours if used properly. So when it is reaching millions of users in few hours, imagine how many it will reach in a week. This thing itself makes your name of the organization a renowned one which gives a tag called brand to your products and services.

High conversion rates:

The world is totally dependent on technology and it is making everyone lazy day by day. So the lazy people want everything to come at their feet. Display advertising helps them to buy products even without browsing, as when clicked on the advertisement it directly redirects them to the website, from which they can buy product directly. This is saving their time and as well as their efforts of searching for products.. It helps you to convert your visitors into buyers which increases the conversion rate. So there will be more buys from display advertising. Which increases your sales and as well as returns on investment or ROI.

Conclusion

Start using display advertisements today to avail of all the benefits it is providing. Build your business online with the help of display advertisements and compete with all your competitors, be on top with attractive banner advertisements to gain greater returns on investment.

Contact us : 
Sanbrains era technologies pvt ltd 
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com 

BACKLINKS – THE GOOD, THE BAD AND THE IMPORTANCE

How important are backlinks in ranking terms?

For starters, backlinks increase the popularity of a website which automatically results in higher recognition in search engines. When an external website comes for your content, it makes you authoritative and brings a sense of ownership on that topic. If a particular piece of content is making the rounds on various other websites then Google makes a note of that. The primary business of Google is to serve the customers what they wish for and when external websites are recommending the content you are producing, there really is a no bigger hint. SEO is a big factor in backlinks as Google monitors the number of visitors a website gets and the fact that backlinks can drive traffic from other websites means there is only one way the SEO points are going. The number of backlinks a website has is often a good indicator of how popular it is. Google gives a preferential treatment to the websites that have a large base of backlinks giving them more relevance in the search queries. As with anything else, quality is more important than quantity when it comes to backlinks. It is just not enough to have an umpteen number of backlinks if they lack in quality.

Back in the day, the number of rankings a website has, the higher it has a chance of better rankings. The loophole in the algorithm meant there was a profound area waiting to be exploited and exploit, people did. But, Google got smarter. It started employing more algorithms to check for the relevancy of the links. Notably, the Penguin algorithm was a gamechanger in terms of harassing the spammy websites who were employing illegal tactics. Google Penguin not just had an impact on the backlinks in terms of numbers but also the wider physiological effect it had on people from attempting any malpractices cannot be undermined.

Let’s dig deeper into as to why backlinks are important to rankings

•             Because all of Google’s algorithms include backlinks to be a very prominent factor when ranking a website. Although the backlinks can sometimes turn out to be spammy and illegal, for the most part, it suggests the relevancy of a website and the quality of content present in it. This plays a huge role in SERPs. Google wants to deliver the most relevant results a customer can ask for. Because of this very fact, backlinks run the wheel.

•             Although there are several other factors that influence rankings like content, landing pages, keyword etc. without the presence of backlinks, it is next to impossible to attain a decent search engine ranking again stressing how pivotal backlinks are to a website.

•             The age of the backlinks also is very important. Links that last for a day or two cannot be trusted as they could have been paid for or employed through illegal practices. But, the ones that last the journey and have longevity suggest that the page is relevant and credible.

What makes bad backlinks?

Backlinks, as important as they are to a website’s chances of being on top, some of them can prove to be fluky. Not all backlinks are good, they can be bought thereby cheating the very fact that makes them worthwhile i.e. credibility. The primary thing that makes a backlink bad is the methods employed to create them. Websites can deploy faulty tactics and spam the links just to get an upper hand over the competitors. Because the backlinks are such a vital cog in the ranking machine, there are bound to be mishaps here and there. Although Google has done well to come around this. The search engine giant now employs algorithms to verify the identity and the relevance of the backlinks. If found guilty, penalties will be handed over to those domains. This process is helped by the fact that one of the algorithms of Google i.e. Google Penguin can now track all website activities in real-time. This results in dishing out penalties as soon as something is found to be fishy.

Having too many backlinks is also not a good thing. As with everything in life, too much of anything is not good. In the olden days, Google only concerned with the number of backlinks a website has. But with the advent of modern algorithms and ranking contributors, quality of backlinks is given preference over quantity. All the unnatural pathways are to be punished unlike in the past where people used to get away with it. Bad backlinks are generally associated with untrusted and irrelevant sources. This can have a negative impact on the SEO.

In simpler terms, a good backlink is something that abides by the rules of Google. So alternatively, a bad backlink is something that doesn’t. The Google guidelines that stress on the importance of being authentic and building web pages for readers rather than search engines stand against the malpractices. There are several tools online that help you monitor the link profiles and look after the quality of backlinks. Determining what a bad backlink is, can prove to be a little tricky. Here are a few methods by which you can identify the bad backlinks.

•             Any link from a website that has been penalized by Google can bring your rankings down.

•             The relevancy also plays a big part. Having unrelated backlinks at your disposal can damage your SEO. For instance, if your company is selling chips and you have backlinks that are about fruits, you are waiting to feel the wrath of Google penalties.

•             It again comes back to the quality of the content. This time quantity also matters. Backlinks from a website with little to no content are seen punishable in Google’s eyes.

•             Automatically generated backlinks go against the Webmaster’s guidelines.

•             Websites with a history of false and duplicate content.

•             Link purchases.

•             Websites prone to hacking.

•             Too many links from the same geographical location.

•             Foreign links.

•             Gambling sites.

•             Websites employing guest posting of low-quality standards.

A general rule of thumb when it comes to identifying bad backlinks is that the tougher it is to earn, the better the quality of it. And subsequently, the easier it is to earn a backlink, the higher the chance of it being spammy.

What are quality backlinks?

The backlinks that relate to your content with a similar design containing relative keywords and key phrases are termed as quality backlinks. All the backlinks are deemed to be good when they abide by the Webmaster’s guidelines. Quality is subjective. Different people view things differently. What you consider to be an average backlink can be seen as gold by some. But generally, a quality backlink comprises many qualities. And it would be unrealistic to think that all the backlinks would meet all the criteria. And just because it doesn’t tick all the boxes it doesn’t mean the backlink is bad, it is fine as long as it meets the pre-requisites of your content.

Here’s what makes a quality backlink

•             Echoes your content: Any backlink that reciprocates the content present on your website is a quality backlink. The essence of a good backlink is that it extends the story you have managed to create. Thereby, being more informative and relevant. The credibility of a backlink can be measured by how trustable it is. When a backlink is spreading awareness on your behalf by employing more or less similar keywords, what more can you ask for?

•             They send traffic: The primary goal of a web page is to be informative and drive traffic. Quality backlinks act as a premium source of traffic. Imagine a customer is browsing through some random website and he is being redirected to yours because the content is relative. It is an easy and simple enough way to drive traffic but yet, very effective.

•             Not easily earned: The easier it is earn a backlink, the higher is the chance of it being not up to the mark. If it is so easy to earn, the odds are thousands of competitors have already done it before you even contemplated it. Therein lies the danger of losing out on the merit of the link to your competitors by neutralizing the advantage. As the old saying goes ‘nothing in life comes easy’.

•             Not bought: Paid links carry risk. Although they do the job of improving the rankings for a brief period of time, they are bound to be caught at some point in time. The ratio of risk vs reward is stacked way too heavily in the favor of risk now more than ever with the advancements in algorithms. Google disregards your rankings if found guilty which would see the website plummet to the rock bottom.

•             Spread across evenly: It may not be the worst thing to have several backlinks from one single domain for a short spell of time. However, if this continues to the deep end, questions would surely be asked as to why there is a trend. It is absolutely fine to have domains come back for more relevant content but, if none of the other domains are showing zero interest in relating to your webpage then Google digs deep into it and would eventually result in the downfall. Quality backlinks are never confined to a single website or a narrow geographical location, they are evenly spread over vast areas.

•             No mutual links: Mutual links were widely mocked back in the day. The days of using them have gradually died. There is still no risk of being penalized for employing one but, if you are trying to be the best you possibly can be, it is better off having no mutual links. Linking back to the websites that give you backlinks may be useful and necessary at times. But a majority of the times it just represents you are exchanging links for ranking's sake.

•             Neutralized backlinks: If some of the backlinks on your website are linked to well-established sites that are relevant to your profile and what you stand for then Google considers your site to be one among them. But if your site also has links to relatively new or lesser-known sites, you won’t necessarily go down in the pecking order. Rather, Google may disregard the links while ranking the website. 

Backlinks when done right, can be a great driving force for your website. But most of the times because of the fact that it is extremely difficult to get backlinks from high-quality sites, organizations opt for illegitimate ways to get around it. This then acts as a minus touch to the up and coming low profile enterprises. It is next to impossible to get premium backlinks without optimum content and the relevancy of the topic to go with it. You cannot go begging, borrowing, stealing or buying high-quality backlinks. That’s just not how it works. In fact, it could dampen your chances of climbing the all-important ranking ladder. Having said all this, backlinks still remain mandatory for every website that wants to be on top of the search results. Google, the top dog in search engines, considers websites to be more prominent if they have a high number of quality backlinks.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

LANDING PAGE – THE COMPLETE SKETCH

What is a Landing page?

A landing page is an individual web page that offers comprehensive knowledge to visitors about services and leads them to the next step i.e. conversion. The landing page is an entry point to a website. All the efforts made by marketing campaigns and  advertises online is to bring audience to this page. What happens next solely depends on how good the landing page is and how well it is presented to visitors. The first impressions are very important and can often go a long way in sealing the deal. Whenever a client is brought to the website either through the search engines or orchestrated manually, the first thing he encounters is the landing page. If the client is not impressed by the setup, there is a high chance that he quits and probably never returns. A landing page can really be termed as an extension of advertising campaign, search result or a link.

The single and foremost objective of a landing is to generate leads. It comprises key information and a way in which he can get in touch with the organization be it phone numbers, email addresses or simply a click of the button. This click of the button is the Call to Action (CTA) button. It is effectively one touch that turns a visitor into a lead or even a customer. The landing pages go hand in hand with social media marketing, email campaigns and search engines as in these platforms bring more traffic than any other. Inquiry Forms also have a place in landing pages. They can act as a template for getting key information from the customers such as emails and phone numbers. The landing page has links that guides a visitor straight through to shopping cart or a retail page where conversions happen. All the information present on the landing page is relevant to the visitor. It may comprise of text, images, links any other dynamic elements.

What you give is what you get

Sometimes to lure something from clients, you must be prepared to let go of something from your end. It’s not always going to be plain sailing where in an ideal world you get everything you want from the visitors with nothing going the other way but, this is not the ideal world. The visitors show interest when there is something at stake, something that’s useful to them. I’m in no way suggesting give valuable stuff away for free. Nobody does that. Instead, lull them into the ecosystem by giving a taste of it. For instance, give them a guide and ‘how to use’ if they fill in the form. The clients of course, give away their information as they are getting free stuff. This also makes the visitor come back for more. It’s an effective strategy wherein you are not actually giving anything away for free but the customer goes home happy and on top of that you are basically advertising your business. So in this case, what you get is more than what you give.

Read more info @  Our Sanbrains blog 

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

LEARN ABOUT QUALITY SCORE TO MASTER PPC : Sanbrains era technologies pvt ltd

Quality score acts the same as the credit score. Depending upon your credit score banks decide whether they can provide you with loan and they decide the interest rate too and depending upon the quality score Google decide what you pay for each click

What is the quality score?

Quality score is used by Google to rate the quality and relevance of both your keywords and PPC ads. Depending upon your PPC ads performance, Google quality score decides how much you pay for each click.

There are many businesses which are having a low-quality AdWords and unable to improve their quality. One must learn thoroughly about quality score if he/she wants to master pay per click (PPC).

How quality score plays a vital role?

The quality score plays a prominent role when it comes to growing your business online. A good quality score helps you with cheaper clicks and higher click-through rates (CTR). Both of them which ultimately leads to improvements in your Ad Rank.

Google quality score is indirectly dependent to the cost that you pay for each click i.e., higher the quality score lesser the cost you pay for each click and lower the quality rate higher the cost you pay.

So work in a smart way to lower your Google quality score by following the aforementioned tricks, So that you pay less per click.

On what factors quality score is determined?

Google mainly calculate quality score depending on three factors, they are

•          Click through rate

•          Landing page

•          Ad relevance

If your Google quality score is low then the aforementioned points might be the reason for that.

How to improve Google quality score?

Google quality score can be easily improved if he/she follows the mentioned points

1.         Create a landing page

2.         Optimize keyword AdWords

3.         Decrease time for loading the landing page

4.         Divide your campaigns into smaller campaigns

5.         Make an Ad campaign that reaches targeted Ad group

So let us now discuss about click through rate, landing page and AD relevance in detail so that they might help you to know the topic more better which helps you to increase your website quality score.

CLICK THROUGH RATE:

When you show your ads, people see those ads and only a few click on it and gets redirected to your page

Click through rate or simply CTR  can be described as the ratio of number of users who clicks the link of your Advertisement to that of total number views. If you can increase your click through rate it directly effects quality score  which is indirectly dependent to the cost you pay for each click i.e., lower the google quality score, higher the amount you need to pay for each click and vice versa.

Click through rate can help you to measure your campaign effectiveness and the response to it.

HOW CLICK THROUGH RATE IS CALCULATED ?

click through rate is calculated by using a formula which is mentioned below

click through rate % = ( number of clicks/ total number of views ) * 100

In general, 10 CTR means that 10 persons have clicked on your link out of total 100 persons who have viewed it. If the total number of views is multiplied by any number then even the number of persons who have clicked should be multiplied by the same number. So 10 CTR can be even be 20 clicks against 200 views.

Generally for Search campaigns, if the CTR is above 3.5%, it will be considered as good Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%, it will be considered as good CTR

LANDING PAGE:

Whenever you browse for a website and click on the link, it will redirect you to the first page of its website. So unknowingly or knowingly you actually came across the landing page for so many times in your life but you might have not known the name.

So in simple words a landing page is defined as the first page that someone arrives at. It can be any page on your website or a standalone page on a different web address.

So how does landing page effects google quality score?

Imagine you are searching for cricket kits, you have searched in the google and the search results popped out.  Now I will provide you with two options for your better understanding.

OPTION 1

You click on the very first link which it directs you to the respective website landing page. On the landing page you will get all the information that is not related anyway to your search history.

OPTION 2

So you frustrated with the first link and now imagine you clicked on the second link, where you get all the information that is precise and relevant to your search history

So now what do you choose?

Obviously everyone who clicked on the first link leaves the website as its landing page doesn’t has any information that is required or matched with their search  history and they click on the very next link that is available. If the second link or website in which its landing page has all the required information about the products an online visitor needs then obviously they will stick with the website and proceed to buy from the website

According to google, A highly relevant and well designed landing page has more chances of getting a good quality score than that of a landing page that is not attractive and doesn’t have relevant information.

What are the things that you must make sure while preparing a landing page?

As described above, a good landing page has the ability to increase you Google’s quality score which eventually decides how much you need to pay per each click. If you want to pay less for each click then you must have high google quality score for which you need to have a perfect landing page.

To create a perfect landing page he or she should make sure of the following things

·       First and the most important thing is to make sure that your landing page has all the important information that is relevant to google search results

·       Make sure the landing page is attractive, if the landing page is attractive it has more ability to attract online readers

·       Customize your landing page into mobile friendly

·       Optimize your landing page for conversions

·       Use videos and images in your landing page

·       Do not post irritating pop ups which asks visitors to subscribe, it might frustrate them which eventually makes them to leave the website

·       Make sure that the landing page is appealing to the target users

·       Try to build trust and confidence

Landing page plays the most vital role in deciding the google quality score and is directly proportional to the google quality score

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com