Marketing is a self-descriptive word, which means to market
things, i.e. to present your products to the customers or users. Earlier there
was no internet and thus to educate someone about any product or services was
very hard. Those were the days marketing techniques which involve lots of time
and efforts, which we also refer to as Traditional Marketing these days.
Some of you might not very familiar with the concepts of
Marketing and would be wondering about what is Traditional Marketing?
Traditional Marketing is sub-way of Marketing which any company uses for a long
period of time and which involves methods such as: Printing pamphlets,
newspaper print ads, newsletters, radio marketing etc.
Back then, there were no other options for effective
presentation, so the marketing techniques involved pamphlet publishing, poster
and hoardings publishing and marketing advertisements through radio and
television. Although we still continue to use Television Marketing these days,
because of its wide reachability even to the remote users, with an increase in
globalization and due to lack of greenery out there, we have to focus on saving
paper and for that reason, traditional marketing is not a great approach to
marketing these days.
The world is progressing and industries are growing faster,
the compulsion is to reach a wide range of audience in order to educate them
about the organization or the product. If we use the traditional marketing scheme
here, we might not be able to attract a large number of a user, because in this
era of technological advancements, everyone is busy with
smartphones, either on social media or checking updates,
Also it becomes very hard to attract customers attention through pamphlets or
posters/hoardings. The tactics have changed now, which are for good because
they save time and resources involved in that.
Except for the above-mentioned reasons, traditional
marketing still has many drawbacks, which cause major setbacks for the
businesses. Let us now discuss them in detail :
Ø
Time
Consumption: The tactics used in Traditional Marketing involves various
resources as well as consumes extra time, it involves lots of printing and
extra people to visit places in the city and paste those posters or hoardings
and few other people to distribute pamphlets. The time invested in all this
does not even have a certainty whether or not people will see these
advertisements and/or read the pamphlets. That is the major reason why Traditional
Marketing is simply not adequate for the current scenario.
Ø
Cost :
Funds play an important role when we talk about small-paced companies or
start-ups, and traditional marketing requires a lot of resources, due to which
the investment cost increases, which is not affordable by many start-up
companies. For them, traditional marketing ways are a big NO-NO. Also, it
involves paying to the extra people working for pamphlet distribution. Printing
and distribution cost is also involved.
Ø
Unreliable
: Even if you publish the ads in the newspaper or you distribute the pamphlets,
there is no way to get an update about how many people saw that and if we don’t
know about the statistics, how can we know where we are lacking and where we
need to work more in order to improve. This is the main reason why traditional
marketing fails most of the time. Because it is a one-way marketing strategy
and we cannot get any confirmation about people viewing the advertisement.
Ø
Slow
Process : Due to the time involved in collecting resources and printing the
hard copies and them distributing them, it becomes a very slow process, and
even after everything is done perfectly there is no certainty of the
advertisement getting people’s attention. For people to contact you, the
advertisement should be effective and unique so that it gets maximum attention
and is able to convert potential customers to buy the product. In the present
situation, we any company goes with the traditional marketing strategies, they
are investing a lot of their productive time and money.
Ø
Pricing
Options : The pamphlets or the newspaper ads, does not have enough space to
cover all the details so that the user could choose from them, due to the lack
of these small but yet important details, the company fails in the market. The
reason being that it lacks important details which are necessary for marketing
purpose. These are the biggest limitations of the Traditional Marketing
strategies.
These are some of the issues which most of the companies
face which adapt Traditional Marketing tactics. Apart from these, there are
many reasons for the failure of Traditional Marketing schemes and why they are
inappropriate for businesses. Also, today’s generation is advancing in terms of
software’s, technologies and awareness. People want to be updated about what is
happening in the outside world and what are all the new updates arriving in the
market. With such fast-paced time and advancements, It is not at all good to
market products in the traditional ways, it won’t create a good strategic plan
and with greater intake then the investment.
Due to these major reason’s and the need to improve the
advertisement techniques, Digital Marketing or we can say Online Marketing
techniques came into existence. There are more ways to market your product or
your services when compared with the traditional marketing. The first and
foremost advantage is to go online and attract people’s attention which is
already online but is busy with some of the other social networking websites.
Since nowadays people are constantly busy on their smartphones, it is easy to
market products over there in order to grab their attention through
advertisement ads, pop-up messages, ads in the YouTube videos etc. These
techniques involve less time and guarantee sales by providing the statistics of
the area of interest of buyer’s and helping provide effective solutions to correct those tactics, which will assist in
getting greater traffic or we can say customers to view our product and
understand about them and finally convince them to buy the product or take
those services.
There are many more positive aspects other than this which
differentiative Traditional Marketing from the Digital Marketing. We have
already had an in-depth description about the drawbacks of traditional
marketing and since both are Traditional as well as Digital Marketing are
sub-ways of marketing strategies, the drawbacks of traditional marketing turn
out to be the advantage of the Digital Marketing scheme. Let us discuss some of
them in detail in here :
Ø
Global
Reach: Marketing is everything about how to reach your customers, with the
traditional ways, it was only limited to a particular region or a particular
country but with the Digital marketing tactics, you can now connect to your
customers sitting in the other part of the country or another country itself.
It has wide reachability and which is very good for any organization or company
to grow. These are factors which help your business grow and reach a wide range
of customers easily. It is easily accessible as well as understandable to
people when compared with the traditional marketing ways.
Ø
Cost-
Effective : Digital Marketing itself means that marketing with the help of
internet and by the use of the electronic device, which means that it involves
very less time and resources to market anything or any product. Due to its
quality of less investment and higher output, digital marketing is booming
these days. It highly suitable for small businesses which lack in funds and
need to cope up with the competition in the market with those limited about of
funds only. That is the major reason why traditional techniques are not at all
adapted by the small companies or the start-up companies
.
Ø
Trackable
Results : In comparison with the traditional marketing scheme, digital
marketing provides data of the customers visiting your website and helps us
understand their domain of interest in our website. Thus it provides us with a
large area to analyse and rethink our marketing and presentation schemes,
helping us to improve our lacking points. This was the major drawback of
traditional marketing where we had no idea of whether the people see the
advertisement or not and whether it is able to convince the potential customers
to visit the company for further information related to the product. Which was
again time and money consuming.
Ø
The
personalization of Customer Interests : Once any customer visits your
company’s website and then click on the item they like and add them to their favourites
or their Wishlist’s, it is easy to send them updates and notifications
regarding the same type of products in the future. This is nothing but
personalization, which means to prioritize the customer's interest and then
update them regarding the contents of their interest only. Which is not all
possible with the traditional marketing strategies, because they lack any user
interaction and the work is totally offline.
Ø
Openness
in Social Sites : Nowadays every other person is constantly busy with their
smartphones either scrolling through news or using chatting applications or
checking their social media platforms. If you are successful in creating
awareness about your business and your product in these social media websites,
it is easy to get to many people, because according to the statistics more than
3 billion people use social media websites. It is therefore easy to grab
people’s attention while they are scrolling through their newsfeed and looking
at their smartphones. As compared to the traditional way of marketing this
proves to be more effective and attracts more attention, also If people like
it, they share it to many other people and thus u barely have to invest lots of
your time in marketing.
Ø
Improved
Conversion rate : Due to the busy schedule of people these days it is hard
for people to visit any company for buying any product in person, whereas it is
easy to just click the link and there you go!!
You will get your product delivered to your home. It is not at all time
consuming, hardly requires expertise and saves money, you can even pay online.
Thus when we compare to the traditional marketing strategies, digital marketing
has been very successful in getting potential customers and easily convincing
them to buy the product.
Ø
Connect
with distant Users : For a business to grow and market products in the best
way, it is necessary to connect to users, not only to the local users but also
with the users which are far off from us. With the traditional way of marketing
it was hard to reach to users which were far away from us but with the digital
marketing, this task has been made very easy. Now with the use of the internet,
we can reach any person sitting in any remote part of this world, the internet
has given so much power to the world and made marketing products or services so
much fun and easy to do a task. The more people you reach the more customers
will buy your product and they will forward the word to their colleagues and in
this way marketing strategies go on.
Ø
Analyse
and Adapt Easily: Digital marketing not only helps in the businesses growth
but also helps analyse the places where the marketing strategies are lacking,
it will analyse, produce data and will help work on those weak points in order
to improvise the marketing strategies. Digital marketing strategies are easily
adjustable and fit all the criteria’s in the market, to produce great results
for businesses. This is one amongst the many points where traditional marketing
fails. There is no way through which we can analyse whether our strategies are
working for the business or not and the ways in which we can correct those
mistakes so as to improve the marketing ways and strategies.
Marketing being the utmost import phase after the creation
of any product, it is very important to do it effectively, so as to attract
more customers, because after the product has been created it totally depends
on the marketing team and the strategies used by them to promote the product.
Our approach to marketing also matters because it will determine how many
customers are going to be attracted towards it and how are the sales going to
be. The use of these ways also depend upon the conditions and according to the
present situation and the statistics which say that the world moving towards
digital life, it will worst decision of any company or business to adopt the
Traditional Marketing Schemes.
Digitalization has taken all over the market and the
internet is the present and future for us. People nowadays prefer online or
card payments instead of cash, that is where the world is moving, i.e. forward
and there is no use of us being stuck to the old methods for presenting and
promoting our products and services. It is the booming market and there are
enormous and never-ending possibilities if we adapt to the new way of marketing
which is the Digital Marketing. I hope this article helps you provide with all
the necessary details related to the disadvantages of the Traditional Marketing
and helps you get an insight of the advantages and positives of the Digital
Marketing. You can analyse and choose the ways you want to market your product
or services by yourself.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
