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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
Monday, September 10, 2018
Thursday, September 6, 2018
SEO KEYWORD RESEARCH RESULT AND ANALYSIS
SEO KEYWORD RESEARCH RESULT AND ANALYSIS
SEO KEYWORD RESEARCH: When it comes to Search Marketing Field, keyword research is one of the primary things one can do. It is basically digging into the world of search marketing and finding the keywords that are relevant to your industry. Your website can only be on top of the search results if you have an extensive range of keywords. It is not just about the number but, the ease with which the user can find you also matters. There is no SEO without keywords.
Modeling the website around the keywords you think the users might use is a thing of the past. Using Google’s keyword planner is all well and good until you find out that the keywords they get are only directly related to the topic of search. I’m in no way suggesting that you should abandon the keyword planner. All I’m saying is, it’s not enough.
So what do you do to find more keywords?
There is a huge percentage of search queries that happen every minute intending the broader topic. To put it simply, consider an instance where a user searches for the word ‘football’ and according to the keyword planner the directly related keywords would be ‘football match’, ‘football stadium’, ‘football price’, ‘football player’ to name a few but when you think in broader terms the user could be implying to know ‘football offside rule’, ‘football referee’, ‘football tournament’ etc. If you play by the old rules, you’re going to miss out a whole of the new keywords eventually falling behind your competitors.
Keywords don’t have to be just a single word, they can be a sentence like ‘duration of a football match’. Knowing the value of your keywords is very important. If you own a bag store, your focus should be on bag related terms and pre-empt what the user could search for a bag.
A successful keyword research can go a long way in improving the visibility of your website placing it on the top of the search rankings.
Tuesday, September 4, 2018
GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES
GOOGLE INDEXING – BETTER ORGANIZED AND ARCHITECTED WEBSITES
Google Indexing is a by-product of Crawling. The data collected by the bots while crawling through a website will be stored on the Google server. It is nothing but adding web pages to the Google search engine. The website owners can decide which pages to be shown on the search engine by using the tags index or NO-index. The ‘index tag’ means that Google has the access to display that page and a ‘NO-index’ tag implies that it can be crawled but, the page is not up for display on the search engine. Always remember, the pages you want to display can only be done so if they were available for crawling.
How to deploy the tags?
The smart thing to do is, let all your primary pages be displayed on the search engine by employing the ‘index’ tag and the pages you consider to be peripheral can be marked under ‘NO-index’ tag. This will result in a rise in your search rankings. The peripheral pages might hinder your progress hence, ignored.
Indexing plays a pivotal role in the Google’s algorithm in terms of having an effect on the decision-making process. If your website is indexed properly, the pages will be amongst the most popular ones in search results.
There are several layers to indexing
- When the links haven’t been found by crawling.
- When the links have been found but, ignored.
- When the crawling is complete but, left out for indexing
- Permanent indexing – when the pages are to be displayed on the search engine forever.
- Temporary indexing – when the pages are to be displayed only for a period of time before removing them.
Indexing helps your website to be more organized, better architecture and user-friendly. Eventually, all the efforts you put in are for the good of the customers and help them navigate through your site effortlessly. Indexing makes your most important pages to be found easily which is what you want for higher search rankings.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Wednesday, August 22, 2018
HOW BACK-END WORKS TO YOUR WEBSITE : SanBrains
HOW BACK-END WORKS TO YOUR WEBSITE
HOW BACK-END WORKS TO YOUR WEBSITE: The landing pages, websites, mobile applications all form the front-end of your organization. The place you invite your customers to have a look at your services and products. A lot of work goes into front-end like HTML, PHP, CSS etc. but the real magic happens at the back-end. This is the glue that holds it all together forming a foundation for everything else to build on. This is the hard work the user doesn’t see. The effort is put in the background. Back-end comprises of the server, server-side applications, and the database. It is the brain of the website.
Now that we have a decent idea of what the back-end is, we look at how back-end helps your website
Back-end provides functionality to everything created on the front-end. It combines both the database and the software which takes shape in a server-side language. It is then run on the web servers, any of the cloud-based servers or a combination of both. API is useful in managing the interaction between the server-side application and the database resulting in retrieval of data and saving any changes made to the data. This data is then converted into a front-end code which the user engages with. It can be anything like filling a form, online shopping etc. Put into simple words, everything that’s on the front-end is only made possible because of the back-end code enabled by the server.
Something so important and so crucial to your website can only be done with the expertise of an experienced back-end developer. He must be proficient in all of the server-side programming languages like Java, Python, C# to name a few.
Here is a list of things to consider that help you bring quality back-ends to your website
- Choosing the right stack
- The range of your projects
- Cost
- Website speed test tools
- Databases
- Languages
- Frameworks
- Maintaining the server
Since back-end is the backbone of your website it must be done with intensive care and research. A quality back-end will always result in a quality website.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
Monday, August 20, 2018
Benefits of Using Whatsapp/SMS Marketing
WHATSAPP MARKETING: THE OTHER FACET OF WHATSAPP
Every coin has two faces so does Whatsapp and it became an essential day to day life resource. It all depends upon us on how well we use a resource. According to a survey, almost 109 countries are using Whatsapp that means 60% of the world is using Whatsapp. So a successful businessman will surely think of promoting his brand through Whatsapp which reaches 60% of the world with just a tap. So if you want to be a successful businessman even you should promote your brand through Whatsapp/SMS marketing.
To start with Whatsapp/SMS marketing we need contacts not just hundreds or thousands, we need millions of contacts and how to gather these contacts is a big issue. Do not worry as our team is there to help you through whatsapp/sms marketing.
How actually Whatsapp/SMS marketing work is we write catchy/attractive lines that describe your business with a link in the description. Reader after going through the message will click on the link and it will redirect him to your website and eventually, he ends up being your customer.
So the benefits of using Whatsapp/SMS marketing are as follows
- Build groups depending upon customer needs
- A fast way of promoting your brand
- Requires minimal or no cost
- Can contact customers directly
- Can attach videos, images and voice clips
- Affordable and reliable
- Reach customers globally
- Make Whatsapp calls in case of queries
- Result oriented
In today’s world of competition, we need to think smart and then work according to the plan to promote your brand. Everyone needs huge profits and the answer for huge profits is low investments. So invest with us for being the best among others.
Why SanBrains?
We at SanBrains not only promote your brand locally but also we promote it globally. We customize your needs and promote it through Whatsapp/SMS marketing. We ensure that your brand is reached to almost every user of Whatsapp. We filter the needs of different clients and act according to their needs. Our enthusiastic team ensures that you have customers from all over the world and thus making it a globally renowned brand.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
Sunday, August 12, 2018
LEARN HOW TO GET MAXIMUM QUALITY SCORE FOR YOUR ADCAMPAIGN:
Quality
score acts the same as the credit score. Depending upon your credit score banks
decide whether they can provide you with loan and they decide the interest rate
too and depending upon the quality score Google decide what you pay for each
click
What is the quality score?
Quality
score is used by Google to rate the quality and relevance of both your keywords
and PPC ads. Depending upon your PPC ads performance, Google quality score
decides how much you pay for each click.
There
are many businesses which are having a low-quality AdWords and unable to
improve their quality.
How quality score plays a vital role?
The
quality score plays a prominent role when it comes to growing your business
online. A good quality score helps you with cheaper clicks and higher
click-through rates (CTR). Both of them which ultimately leads to improvements
in your Ad Rank.
Google
quality score is indirectly dependent to the cost that you pay for each click
i.e., higher the quality score lesser the cost you pay for each click and lower
the quality rate higher the cost you pay.
So
work in a smart way to lower your Google quality score by following the
aforementioned tricks, So that you pay less per click.
On what factors quality score is
determined?
Google
quality score is mainly dependent on three factors, they are
• Click through rate
• Landing page
• Ad relevance
If
your Google quality score is low then the aforementioned points might be the
reason for that.
How to improve Google quality score?
Google
quality score can be easily improved if he/she follows the mentioned points
1. Create a landing page
2. Optimize keyword AdWords
3. Decrease time for loading the landing
page
4. Divide your campaigns into smaller
campaigns
5. Make an Ad campaign that reaches
targeted Ad group
So
let us now discuss click through rate, landing page and AD relevance in detail
so that they might help you to know the topic better which helps you to
increase your website quality score.
CLICK THROUGH RATE:
When
you show your ads, people see those ads and only a few clicks on it and gets
redirected to your page
Click
through rate or simply CTR can be
described as the ratio of the number of users who clicks the link of your
Advertisement to that of total number views. If you can increase your
click-through rate it directly affects quality score which is indirectly
dependent to the cost you pay for each click i.e., lowers the Google quality score,
higher the amount you need to pay for each click and vice versa.
Click
through rate can help you to measure your campaign effectiveness and the
response to it.
HOW IS CLICK THROUGH RATE CALCULATED?
click
through rate is calculated by using a formula which is mentioned below
click through rate % = ( number of
clicks/ total number of views ) * 100
In
general, 10 CTR means that 10 persons have clicked on your link out of total
100 persons who have viewed it. If the total number of views is multiplied by
any number then even the number of persons who have clicked should be
multiplied by the same number. So 10 CTR can even be 20 clicks against 200
views.
Generally
for Search campaigns, if the CTR is above 3.5%, it will be considered as good
Ad delivery. On the other hand, for Display campaign, if the CTR is above 1%,
it will be considered as good CTR
LANDING PAGE:
Whenever
you browse for a website and click on the link, it will redirect you to the
first page of its website. So unknowingly or knowingly you actually came across
the landing page for so many times in your life but you might not have known
the name.
So
in simple words, a landing page is defined as the first page that someone
arrives at. It can be any page on your website or a standalone page on a
different web address.
So how does landing page effects
google quality score?
Imagine
you are searching for cricket kits, you have searched in the google and the
search results popped out. Now I will
provide you with two options for your better understanding.
OPTION 1
You
click on the very first link which it directs you to the respective website
landing page. On the landing page, you will get all the information that is not
related anyway to your search history.
OPTION 2
So
you frustrated with the first link and now imagine you clicked on the second
link, where you get all the information that is precise and relevant to your
search history
So now what do you choose?
Obviously,
everyone who clicked on the first link leaves the website as its landing page
doesn’t have any information that is required or matched with their search
history and they click on the very next link that is available. If the second
link or website in which its landing page has all the required information
about the products an online visitor needs then obviously they will stick with
the website and proceed to buy from the website
According
to Google, A highly relevant and well-designed landing page has more chances of
getting a good quality score than that of a landing page that is not attractive
and doesn’t have relevant information.
What are the things that you must make
sure while preparing a landing page?
As
described above, a good landing page has the ability to increase your Google’s
quality score which eventually decides how much you need to pay per each click.
If you want to pay less for each click then you must have a high google quality
score for which you need to have a perfect landing page.
To create a perfect landing page he or she
should make sure of the following things
• First
and the most important thing is to make sure that your landing page has all the
important information that is relevant to google search results
• Make
sure the landing page is attractive, if the landing page is attractive it has
more ability to attract online readers
• Customize
your landing page into mobile friendly
• Optimize
your landing page for conversions
• Use
videos and images on your landing page
• Do
not post irritating pop-ups which ask visitors to subscribe, it might frustrate
them which eventually makes them leave the website
• Make
sure that the landing page is appealing to the target users
• Try
to build trust and confidence
Landing page plays the most vital role in
deciding the Google quality score and is directly proportional to the Google
quality score i.e., if your landing page has relevant information as per search
results then your Google quality score increases which reduces the money that
you pay for each click and vice versa
AD
RELEVANCE:
Whenever you open a particular website you
find so many advertisements on the website. There are two type of
advertisements
1. Relevant
advertisements
2. Non-relevant
advertisements
Let me explain you those with a real-life
example, if you have searched for aeroplane tickets and left the website
without buying anything, then that website uses a cookie technology which means
it places a cookie which helps them to place real-time advertisements on
whichever websites you visit, based on your search history which is often
considered as relevant advertisements.
What
are the benefits of real-time advertisements?
Real-time advertisements are nothing but
advertisements that are relevant. So when you place advertisements that are
relevant to users, then they click on that which redirects them to your
website. So thus relevant advertisements not only helps you to retarget your
visitors but also increases the number of views. Depending upon your landing
page quality you might turn your readers into your customers which increases
the google quality score.
So try and place relevant advertisements
which not only attracts users but also increases your Google quality score.
CONCLUSION:
Google Quality Score can be estimated based
upon the quality of your ads, keywords, click through rate and landing pages.
Higher Google quality score can lead to lower prices and better ad positions.
So when you are developing a website make
sure that your landing page is proper and attractive and has filled all those
criteria’s that I have mentioned above in the landing page. Also, make sure
that the advertisements that you place are relevant to the customers and try to
use cookie base real-time advertisements which helps you to attract more
customers by placing real-time advertisements.
Remember the more relevant your advertisements
and landing pages to the user, the higher Quality Scores. The higher the
quality score the lower you pay as the quality score is indirectly dependent on
the cost you pay for each click.
Contact
us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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