GOOGLE CRAWLING AND IT’S EFFECT ON YOUR WEBSITE
Google Crawling: If you own a website, you probably are aware of this. Google uses the Spider Crawler to track your website. Crawling is going through all the links associated with your website. The bots conduct an effective run through on your website, hence the name ‘scrawling’. You can place all of your links at one common place creating a sitemap which will help the bots. Robots.txt file can be used in case you don’t want Google to track a particular page.
How does it work?
After the bots complete the scrawl, they take that data back to the Google’s servers for indexing. Each and every page on your website should be scrawled only then they can be indexed. There’s no indexing without scrawling. Some of the links cannot be scrawled due to one or the other reasons like links selected for exclusion via Robots.txt file, invalid links, server down to name a few.
There are a few drawbacks
- When the bots come and perform scrawling, they only take back the data that is present in that moment of time. If you have made any alterations or updates to that data, Google wouldn’t know. The entire website has to be re-crawled to enable those updates.
- Another major drawback of scrawling is that the Spider is not capable of differentiating the data. If it has to fetch a particular section of the website, it has to go through the entire website. This is time-consuming.
- Backlinks play a crucial role. If your website has high rankings but lacks in the number of backlinks, you are bound to be dubbed as having low-quality content.
In order to improve your rankings, make sure that your website doesn’t have any redundant content. Lack of quality content can be found by scrawling which then prompts Google to ban your site.
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