WHAT IS PHRASE MATCH AND HOW TO DENOTE IT?

Many of us may not be familiar with the term phrase match but I bet each and every one who does a lot of online shopping has at least once came across the advertisements with phrase match.

When you are shopping online and searched using the phrase “ cricket bat ”, then all the options mentioned below might have appeared in your search results

1.         Sunridge cricket bat

2.         MRF cricket bat

3.         Cheap cricket bat

4.         Cricket bat grips

5.         CEAT Kashmir willow cricket bat

6.         Cricket bat Amazon

7.         Cricket bat Flipkart etc

So all these search results have floated up as you have searched google using phrase “ cricket bat ”. so as all the above search results were having the keyword cricket bat they all have floated up in the search results.

What is a phrase match?

Phrase match is defined as a keyword matching alternative whereby Google AdWords matches your advertisement just against keywords that incorporate a phrase you assign.

How does phrase match works?

Lets elaborate how phrase match works with an example. Imagine that you are selling mobile phones online.

So you have used the keyword in quotation marks “ mobile phones ”, then all the users who search for mobile phones your advertisement will pop up in their search results.

So all the users who search for mobile phones with one or two words either before the keyword phrase “ mobile phones ” or after the keyword phrase “ mobile phones ”, for them your advertisement appears in their search results.

I have listed some keyword phrases below for which your advertisement appears in their search results

1.         LG mobile phones

2.         Samsung mobile phones

3.         Motorola mobile phones

4.         Nokia mobile phones

5.         Cheap mobile phones

6.         Best mobile phones

7.         Latest 4G mobile phones

8.         Mobile phones with camera

9.         Mobile phones with 4GB RAM etc

While using keyword phrase matching, he or she should remember that even a single character in your keyword phrase can make a huge difference

For example, you have listed your advertisement with the keyword phrase                                “ mobile phones ”, then your advertisement will not appear in the search results for the user who is searching for

1.         Phones mobile

2.         Mobile phone

3.         Smartphone

4.         4G phone etc

So in phrase matching each and every single word and character counts. So think thrice before you designate a phrase for your advertisement.

NOTE:

In 2014, Google has introduced a new concept called “ close variants ”, which will enable your advertisements to match keyword search phrases that don’t exactly match the defined phrase.

CONCLUSION:

So by using the concept phrase matching, we can get a lot of visitors who are either searching for the same product that you have listed or the product that is relatively matching your listed product. Depending upon your landing page quality the readers can be turned into your customers. more customers mean more revenue. So start using keyword phrases to increase your sales and to be on top of your business.

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