Market is growing day by day and every business is taking in account brilliant strategies to
grow themselves and gain more potential customers. Although there are various
strategies present in SEO, but there are some which every business uses in
common to get more success rates as well as customers. Now since with the
growth in market, competition has increased and that is the reason it is must
these days to do an analysis of your competitors in order to help with your own
strategies, which might turn out giving better results then them. So in this
article we will discuss in detail regarding how to perform competitive
analysis. But first lets dive in to the reasons as to why competitive analysis
is important for any business:
1.
Firstly it provides you with points on what your
competitor is doing well.
2.
Next, it provides ideas for planning strategies.
3.
And lastly it helps finding link opportunities.
There are many more positive reasons to the ones mentioned
above, but we rather focus on the ways to perform analysis. So let’s begin.
1.
Find
their Keywords : Keywords always play an important role in the raking of
your business online presence i.e. website, which is why it is very important
to check for the keywords your competitors are using and there are various
tools available in the market which can help do the research quickly and
efficiently. Let us take SEMrush as an example which is the most widely used
tool for the purpose of keyword research.
Below mentioned steps can be used to
perform the keyword research:
·
Enter your competitors URL into the search bar.
·
Under the “Organic Research” section click on
“Positions”.
·
See what keywords your competitors are ranking
for.
·
After you are done with the list of keywords it
is time to analyse.
2.
Analyse
their Site Optimization : Analysing
your competitors on-site optimization is very important, it gives and insight
into the strategies. Let’s have a look at the ways of analysing site
optimization.
Keyword Density: The first and foremost important thing u must look
into any good ranking website is its keyword density, kit will provide you with
a rough idea regarding how must place
keywords in your website, one tool to do determine the keyword density is
“Keyword Density Analysis Tool”. This tool is easy to use and will provide you
with quick analysis on how and what keywords will have greater impact in the
SERPs and rankings.
Meta Information: The important thing is to look at their meta
descriptions, what all keywords have been used and the way these descriptions
are written, are they informative enough and are they approaching the audience
to perform any kind of action. Since meta descriptions play an important role
in any website it is must to write them in a proper and planned way.
Internal Linking : Since links have always played an important role
in ranking of your website it is very important to analyse how your competitors
have been making use of these links, because the goal is to use limited
backlinks but quality ones in order to get good rankings of your website.
3.
Content
Analysis : Content has always had an important role in the ranking of any
website and that is the reason why your website needs to have good quality
content with enough keywords to help it rank good. Some of the aspects which
important while creating content are:
Word
Count : Your website must have required content length which helps it
getting recognised in the market so in order to that u must check for word
count in the competitors websites.
Uniqueness
of Content : It is very obvious that the content which is unique will have
greater impact and effect in the market and will be able to develop interest
among the readers, which is why it is very important to create a unique
content.
4.
Analyse
their Design : It is very important
to analyse the website design of your competitors website because it is the
only online presence of their business and it is what helps you gain more
potential customers.
Performing competitive analysis is as important as planning
strategies for your business and the above mentioned point will help you
perform competitive analysis for of your competitors for your business as well.
Although this article does not contain all the points but I hope it helps you
along the process. Happy Reading!!
Contact us :
Sanbrains era
technologies pvt ltd
512,Manjeera trinity
corporate ,
JNTU - Hitech city
road
KPHB,Hyderabad-500072
Email:
info@sanbrians.com
Website:
www.sanbrains.com
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