Marketing is not easy these days and in order to reach a
wide range of customers you need to get your business goals and services and
the products that you are offering out there in front of the audience. And Ads
are the best way to do that. Advertisement helps getting the message the out
there in public to reach the potential customer. For any business the second
most important point beside development of excellent product is getting
visitors and potential clients, and with increasing digital marketing strategies,
it is hard gain people’s attention. Since website is the only online presence
of any company, it is a necessity that website’s look and feel is great in
order to get large number of visitors and to be able to retain them for a long
time and if you are an emerging business, with lots of competitors in the
market and tough competition, it becomes really difficult to establish a good place in the market. Even
small things count a lot and help increase the graph of the company, and one
such thing is Ad position.
If your businesses Ad is ranked first in the Google
searches, it is much likely to get more user attention and gain more potential
client to your website. But its does not mean the same always, which is that if
your ad ranks first in the google search it might mean that there is no other
ad related to that field other than that, or if your Ad ranks “1” in the google
search it might mean that your Ad has got the highest rank amongst other Ads of
the same type or same category. But there can be many meanings to this and that
is the reason we are here on this page. In this article we will discuss all the
aspects which determine the Ad position in any google search.
Now some of you must be very new to the concept and must not
be aware with the concept of how Ads are ranked in the google SERPs and how we
can help in increasing the rank of our business’s rank. So let’s talk about
what are the factors involved in the ranking of any Ad in the Google SERPs and
how does Ad positioning work.
How is Ad Position
Determined ?
Google has various strategies to determine the position of
the Ad, which involves Ad rank also. Now the specific thing which involves
google Ad position is Ad Auction. Ad Auction is how google determines which Ad
to rank first and position first in the google searches. The basic task of Ad
Auction is to determine the rank of the Ad. It determines Ad Rank for every Ad
and depending on that rank, Ads are ranked in the google search. The highest
Ranking any Ad gets the highest position on the Google SERPs. That means if any
Ad has highest rank among that category,
then it will ranked first, and the second highest ranked Ad will get the second
position in the Google SERPs. But this is not the only way in which Ad position
is determined, Ad auction has five factors based on which Ad Rank is
determined, so let’s have a look at each one of them in detail :
·
Ad Rank
is based on the factor on how much you pay for a click on any Ad, which is also
called as bid, and your bid tells the Google about the amount that you will pay
per click on your Ad. But the amount varies and you can change that but it
plays an important role in determining
the Ad rank of your Ad in the Google SERPs.
·
As aforementioned Ad rank is dependent on
various factors and one such important aspect is Ad quality also your landing
page, which is how Google determines that how
useful your Ad is and the quality of your businesses are based on the
quality score and how useful it will be for the customers and potential
audiences. As Ad rank is what determines the number of customers to the website
or the business.
·
The factors that effect any person’s search also
matters a lot and when we talk about talk about Google ranking any Ad then
person’s search, their location of search, time of search and even the nature
of the search plays a key role, based on all these factors Google decides how
any Ad should be ranked and since Ad rank is based on the Ad Auction and it
calculates based on the surroundings and factors that affect any persons search.
·
Whenever we create an Ad we make sure that it
helps potential customers to visit and reach our business without any issues,
which is why we add additional details to the Ad such as contact details,
location and all which will are also called as Google extensions which help
user reach your account soon. Google ranks any Ad on the basis of the
extensions and information it provides.
There are various factors which impact the Ad position in
the Google SERPS but the aforementioned one’s affect them the most and for any
business it is the very important to have their Ad appear in at the most
highest position because that would help drive more traffic to the website
which is the only online presence of the business and it is very important for any business. I hope this
article provides you with all the details regarding the determination of the Ad
Position in the google search. Keep Visiting.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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