SEO KEYWORD RESEARCH RESULT AND ANALYSIS
SEO KEYWORD RESEARCH: When it comes to Search Marketing Field, keyword research is one of the primary things one can do. It is basically digging into the world of search marketing and finding the keywords that are relevant to your industry. Your website can only be on top of the search results if you have an extensive range of keywords. It is not just about the number but, the ease with which the user can find you also matters. There is no SEO without keywords.
Modeling the website around the keywords you think the users might use is a thing of the past. Using Google’s keyword planner is all well and good until you find out that the keywords they get are only directly related to the topic of search. I’m in no way suggesting that you should abandon the keyword planner. All I’m saying is, it’s not enough.
So what do you do to find more keywords?
There is a huge percentage of search queries that happen every minute intending the broader topic. To put it simply, consider an instance where a user searches for the word ‘football’ and according to the keyword planner the directly related keywords would be ‘football match’, ‘football stadium’, ‘football price’, ‘football player’ to name a few but when you think in broader terms the user could be implying to know ‘football offside rule’, ‘football referee’, ‘football tournament’ etc. If you play by the old rules, you’re going to miss out a whole of the new keywords eventually falling behind your competitors.
Keywords don’t have to be just a single word, they can be a sentence like ‘duration of a football match’. Knowing the value of your keywords is very important. If you own a bag store, your focus should be on bag related terms and pre-empt what the user could search for a bag.
A successful keyword research can go a long way in improving the visibility of your website placing it on the top of the search rankings.
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