BACKLINKS – THE GOOD, THE BAD AND THE IMPORTANCE

How important are backlinks in ranking terms?

For starters, backlinks increase the popularity of a website which automatically results in higher recognition in search engines. When an external website comes for your content, it makes you authoritative and brings a sense of ownership on that topic. If a particular piece of content is making the rounds on various other websites then Google makes a note of that. The primary business of Google is to serve the customers what they wish for and when external websites are recommending the content you are producing, there really is a no bigger hint. SEO is a big factor in backlinks as Google monitors the number of visitors a website gets and the fact that backlinks can drive traffic from other websites means there is only one way the SEO points are going. The number of backlinks a website has is often a good indicator of how popular it is. Google gives a preferential treatment to the websites that have a large base of backlinks giving them more relevance in the search queries. As with anything else, quality is more important than quantity when it comes to backlinks. It is just not enough to have an umpteen number of backlinks if they lack in quality.

Back in the day, the number of rankings a website has, the higher it has a chance of better rankings. The loophole in the algorithm meant there was a profound area waiting to be exploited and exploit, people did. But, Google got smarter. It started employing more algorithms to check for the relevancy of the links. Notably, the Penguin algorithm was a gamechanger in terms of harassing the spammy websites who were employing illegal tactics. Google Penguin not just had an impact on the backlinks in terms of numbers but also the wider physiological effect it had on people from attempting any malpractices cannot be undermined.

Let’s dig deeper into as to why backlinks are important to rankings

•             Because all of Google’s algorithms include backlinks to be a very prominent factor when ranking a website. Although the backlinks can sometimes turn out to be spammy and illegal, for the most part, it suggests the relevancy of a website and the quality of content present in it. This plays a huge role in SERPs. Google wants to deliver the most relevant results a customer can ask for. Because of this very fact, backlinks run the wheel.

•             Although there are several other factors that influence rankings like content, landing pages, keyword etc. without the presence of backlinks, it is next to impossible to attain a decent search engine ranking again stressing how pivotal backlinks are to a website.

•             The age of the backlinks also is very important. Links that last for a day or two cannot be trusted as they could have been paid for or employed through illegal practices. But, the ones that last the journey and have longevity suggest that the page is relevant and credible.

What makes bad backlinks?

Backlinks, as important as they are to a website’s chances of being on top, some of them can prove to be fluky. Not all backlinks are good, they can be bought thereby cheating the very fact that makes them worthwhile i.e. credibility. The primary thing that makes a backlink bad is the methods employed to create them. Websites can deploy faulty tactics and spam the links just to get an upper hand over the competitors. Because the backlinks are such a vital cog in the ranking machine, there are bound to be mishaps here and there. Although Google has done well to come around this. The search engine giant now employs algorithms to verify the identity and the relevance of the backlinks. If found guilty, penalties will be handed over to those domains. This process is helped by the fact that one of the algorithms of Google i.e. Google Penguin can now track all website activities in real-time. This results in dishing out penalties as soon as something is found to be fishy.

Having too many backlinks is also not a good thing. As with everything in life, too much of anything is not good. In the olden days, Google only concerned with the number of backlinks a website has. But with the advent of modern algorithms and ranking contributors, quality of backlinks is given preference over quantity. All the unnatural pathways are to be punished unlike in the past where people used to get away with it. Bad backlinks are generally associated with untrusted and irrelevant sources. This can have a negative impact on the SEO.

In simpler terms, a good backlink is something that abides by the rules of Google. So alternatively, a bad backlink is something that doesn’t. The Google guidelines that stress on the importance of being authentic and building web pages for readers rather than search engines stand against the malpractices. There are several tools online that help you monitor the link profiles and look after the quality of backlinks. Determining what a bad backlink is, can prove to be a little tricky. Here are a few methods by which you can identify the bad backlinks.

•             Any link from a website that has been penalized by Google can bring your rankings down.

•             The relevancy also plays a big part. Having unrelated backlinks at your disposal can damage your SEO. For instance, if your company is selling chips and you have backlinks that are about fruits, you are waiting to feel the wrath of Google penalties.

•             It again comes back to the quality of the content. This time quantity also matters. Backlinks from a website with little to no content are seen punishable in Google’s eyes.

•             Automatically generated backlinks go against the Webmaster’s guidelines.

•             Websites with a history of false and duplicate content.

•             Link purchases.

•             Websites prone to hacking.

•             Too many links from the same geographical location.

•             Foreign links.

•             Gambling sites.

•             Websites employing guest posting of low-quality standards.

A general rule of thumb when it comes to identifying bad backlinks is that the tougher it is to earn, the better the quality of it. And subsequently, the easier it is to earn a backlink, the higher the chance of it being spammy.

What are quality backlinks?

The backlinks that relate to your content with a similar design containing relative keywords and key phrases are termed as quality backlinks. All the backlinks are deemed to be good when they abide by the Webmaster’s guidelines. Quality is subjective. Different people view things differently. What you consider to be an average backlink can be seen as gold by some. But generally, a quality backlink comprises many qualities. And it would be unrealistic to think that all the backlinks would meet all the criteria. And just because it doesn’t tick all the boxes it doesn’t mean the backlink is bad, it is fine as long as it meets the pre-requisites of your content.

Here’s what makes a quality backlink

•             Echoes your content: Any backlink that reciprocates the content present on your website is a quality backlink. The essence of a good backlink is that it extends the story you have managed to create. Thereby, being more informative and relevant. The credibility of a backlink can be measured by how trustable it is. When a backlink is spreading awareness on your behalf by employing more or less similar keywords, what more can you ask for?

•             They send traffic: The primary goal of a web page is to be informative and drive traffic. Quality backlinks act as a premium source of traffic. Imagine a customer is browsing through some random website and he is being redirected to yours because the content is relative. It is an easy and simple enough way to drive traffic but yet, very effective.

•             Not easily earned: The easier it is earn a backlink, the higher is the chance of it being not up to the mark. If it is so easy to earn, the odds are thousands of competitors have already done it before you even contemplated it. Therein lies the danger of losing out on the merit of the link to your competitors by neutralizing the advantage. As the old saying goes ‘nothing in life comes easy’.

•             Not bought: Paid links carry risk. Although they do the job of improving the rankings for a brief period of time, they are bound to be caught at some point in time. The ratio of risk vs reward is stacked way too heavily in the favor of risk now more than ever with the advancements in algorithms. Google disregards your rankings if found guilty which would see the website plummet to the rock bottom.

•             Spread across evenly: It may not be the worst thing to have several backlinks from one single domain for a short spell of time. However, if this continues to the deep end, questions would surely be asked as to why there is a trend. It is absolutely fine to have domains come back for more relevant content but, if none of the other domains are showing zero interest in relating to your webpage then Google digs deep into it and would eventually result in the downfall. Quality backlinks are never confined to a single website or a narrow geographical location, they are evenly spread over vast areas.

•             No mutual links: Mutual links were widely mocked back in the day. The days of using them have gradually died. There is still no risk of being penalized for employing one but, if you are trying to be the best you possibly can be, it is better off having no mutual links. Linking back to the websites that give you backlinks may be useful and necessary at times. But a majority of the times it just represents you are exchanging links for ranking's sake.

•             Neutralized backlinks: If some of the backlinks on your website are linked to well-established sites that are relevant to your profile and what you stand for then Google considers your site to be one among them. But if your site also has links to relatively new or lesser-known sites, you won’t necessarily go down in the pecking order. Rather, Google may disregard the links while ranking the website. 

Backlinks when done right, can be a great driving force for your website. But most of the times because of the fact that it is extremely difficult to get backlinks from high-quality sites, organizations opt for illegitimate ways to get around it. This then acts as a minus touch to the up and coming low profile enterprises. It is next to impossible to get premium backlinks without optimum content and the relevancy of the topic to go with it. You cannot go begging, borrowing, stealing or buying high-quality backlinks. That’s just not how it works. In fact, it could dampen your chances of climbing the all-important ranking ladder. Having said all this, backlinks still remain mandatory for every website that wants to be on top of the search results. Google, the top dog in search engines, considers websites to be more prominent if they have a high number of quality backlinks.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com 

LANDING PAGE – THE COMPLETE SKETCH

What is a Landing page?

A landing page is an individual web page that offers comprehensive knowledge to visitors about services and leads them to the next step i.e. conversion. The landing page is an entry point to a website. All the efforts made by marketing campaigns and  advertises online is to bring audience to this page. What happens next solely depends on how good the landing page is and how well it is presented to visitors. The first impressions are very important and can often go a long way in sealing the deal. Whenever a client is brought to the website either through the search engines or orchestrated manually, the first thing he encounters is the landing page. If the client is not impressed by the setup, there is a high chance that he quits and probably never returns. A landing page can really be termed as an extension of advertising campaign, search result or a link.

The single and foremost objective of a landing is to generate leads. It comprises key information and a way in which he can get in touch with the organization be it phone numbers, email addresses or simply a click of the button. This click of the button is the Call to Action (CTA) button. It is effectively one touch that turns a visitor into a lead or even a customer. The landing pages go hand in hand with social media marketing, email campaigns and search engines as in these platforms bring more traffic than any other. Inquiry Forms also have a place in landing pages. They can act as a template for getting key information from the customers such as emails and phone numbers. The landing page has links that guides a visitor straight through to shopping cart or a retail page where conversions happen. All the information present on the landing page is relevant to the visitor. It may comprise of text, images, links any other dynamic elements.

What you give is what you get

Sometimes to lure something from clients, you must be prepared to let go of something from your end. It’s not always going to be plain sailing where in an ideal world you get everything you want from the visitors with nothing going the other way but, this is not the ideal world. The visitors show interest when there is something at stake, something that’s useful to them. I’m in no way suggesting give valuable stuff away for free. Nobody does that. Instead, lull them into the ecosystem by giving a taste of it. For instance, give them a guide and ‘how to use’ if they fill in the form. The clients of course, give away their information as they are getting free stuff. This also makes the visitor come back for more. It’s an effective strategy wherein you are not actually giving anything away for free but the customer goes home happy and on top of that you are basically advertising your business. So in this case, what you get is more than what you give.

Read more info @  Our Sanbrains blog 

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

READ TO KNOW WHICH TYPE OF MARKETING SUITS YOU BEST

OUTBOUND MARKETING VS INBOUND MARKETING

If you are up to date with the knowledge of marketing terms then I am sure you must have come across the terms outbound marketing and inbound marketing. You must be just knowing the terms but what actually they are and what they provide?

Read this post to get answers to all your questions regarding outbound marketing and inbound marketing.

OUTBOUND MARKETING OR INTERRUPTIVE MARKETING :

while watching televisions or reading newspapers or magazines or while listening to your favourite FM you must have come across a lot of advertisements which are not at all relevant to you or you don’t have any interest in those products which are advertised. These sort of advertisements comes under the category of outbound marketing.

In simple words, outbound marketing can be described as marketing in which you advertise your products and services by presenting information about your products to your customers even if they are not interested in those products or services. Because of this, outbound marketing is also referred to as “interruptive marketing”.

some of the different methods that are used in outbound marketing are:

·       Cold-calling

·       Advertising

·       Direct mails & emails

HOW OUTBOUND MARKETING WORKS?

Outbound marketing is such type of a marketing in which there is only one-way communication. You send advertisements to everyone regardless of their requirements. So in outbound marketing, we do not get the desired results even after spending millions of money. So here is how outbound marketing works

1. Create a List of leads

2. send leads mass email

INBOUND MARKETING

Inbound marketing is just opposite to outbound marketing. In inbound marketing, we first search for the target audience and then we create relevant and quality content about your products and services so that it is easily accessible to the target audience.

In simple words, we can describe Inbound Marketing as a marketing strategy that utilizes many forms such as Blogs, Content Marketing, Events, Search Engine Optimization ( SEO ), Social Media and many more to attract customers with quality content and create brand awareness

Most small businesses and medium businesses use inbound marketing as it provides the desired results at very low costs.

Some of the successful ways to create inbound marketing strategies are :

     Content

     Providing offers to customers

     Communication

CONTENT:

In simple words, Content is what you write to describe your organization or products or services and publish online. content can make or break one’s business.

content is a primary thing and it has utmost importance when it comes to marketing. Content is the foundation and basis for everything else. Content development is creating, developing and maintaining content for different activities related to digital marketing. While developing a content for a particular activity we should follow some basic rules to make sure we have created a perfect content. Some of the basic rules that we should keep in mind while creating content are

•          It is easily understandable by the readers

•          It is unique

•          It is free from plagiarism

•          It has all the relevant information

•          Always create content as per SEO standards

Always remember while writing content it should not advertise about your company or organization, content should be in such a way that it educates your customers.

PROVIDE OFFERS TO YOUR CUSTOMERS :

Be loyal to your followers, they are being loyal to you by following you and it is your turn to be loyal. Customers love offers and they purchase or buy products from the site that provide offers. So be one of them and provide offers. If not offers provide them with loyalty programs such as cashback on his or her purchase etc . even you can provide them with free eBooks or any other coupon codes on the landing page which allows them to browse through other web pages of your website. This will decrease your website bounce rate and increase in website conversion rates.

COMMUNICATION :

Unlike outbound marketing, In inbound marketing we are having a two-way communication i.e., customers in case of any inquiries can contact you and even you can respond back to them. you can either communicate using social media or the different customer support that is available in the market. Remember communicating with customers plays a vital role as it builds trust in customers which allows them to browse through your website whenever they want to buy something. Different modes in customer support are:

ü  Chat support

ü  Call support

ü  Email support

ü  Social media support.

How does Inbound marketing work?

Inbound marketing is that type of marketing in which we have two-way communication. It yields better results than outbound marketing at very low cost. So you must be eager to know how does inbound marketing actually works. So here we provide you with the answer

1.         Identify the customers whom you wanted to target ( identify target customers )

2.         Set benchmarks and goals

3.         Identify the keywords

4.         Provide and outline your offers

5.         Create a landing page and make sure you place offers on the landing page

6.         Create blogs and emails which can support you

7.         Promote your content

8.         Update on daily basis and keep a track of your competitors

9.         Analyse your results.

CONCLUSION :

So we can draw a conclusion from above that “ In outbound marketing, you reach out to customers whereas in Inbound marketing customers reach out for you ”

Inbound marketing is low cost and result-driven marketing whereas outbound marketing is a bit of high cost when compared to inbound marketing.

Large companies or businesses shouldn’t neglect the benefits that outbound marketing provides with, but for small and medium based companies if they try to opt for outbound marketing they need to sell both their kidney to afford it and it doesn’t even provide you with the desired results

So regardless whether it is a small business or large business one should go for Inbound marketing as it is low of a cost

Contact us :

Sanbrains era technologies pvt ltd

512,Manjeera trinity corporate ,

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com

REPEATED CUSTOMERS: THE MANTRA BEHIND SUCCESSFUL E-COMMERCE SITES

Customers, customers, and customers are all that we need. But what if they just visit and buy from your  E-commerce site just once? Is that the thing for which you worked hard all these days? Definitely not, so in this post I am going to provide you with some simple tricks by which you can successfully turn your readers into your customers, not just customers you can turn them into your repeated customers if implemented correctly. What you are waiting for, let us get started with the post.

It is still a big mystery for many E-Commerce sites, whether it is one month old or one year old or ten years old about how to get repeated customers as their E-commerce success depends upon the number of customers.

Some of the big giants such as Amazon or Alibaba are the most popular E-commerce sites across the world and their CEO’s being among the richest persons of the world.

Big giants like Amazon or Flipkart do the same business as that of you, but why they are more successful when you are still sitting in the homes and figuring it out? Simple they are the same persons as that of you but their implementation is totally different from yours.

So without wasting more time let us get started with the topic.

WHAT IS E-COMMERCE SITE?

Everyone at some point of time in their life must have done shopping, so even E-commerce sites deals with shopping but not with the traditional way of shopping which we used to do, we are in the modern era and we have progressed a lot digitally. so by using technology and the internet, we shop for our desired products online from different merchants.

In simple words, E-Commerce sites can be described as selling and buying goods from all over the world using the internet.

Some of the most popular E-Commerce sites across the world are

1.         Amazon

2.         Alibaba

3.         Flipkart

4.         Shopclues

5.         Snapdeal

6.         eBay

You have done all the hard work of creating an E-Commerce site and posted all your products with a great description. Now you must be worried about how to attract customers. do not worry as you can learn some tactics on how to attract customers with ease.

How to attract customers and get repeated customers?

Customers are often considered as stepping stones for your success. If customers are more then sales will increase. As sales increases, Revenue increases. With the increase in revenue, one will get high profits which will eventually result in greater ROI.

Everyone starts the business for profits but going blindly can drown them in the sea of competitors, so as the basic step we need to analyze the business tactics and then implement accordingly.

There are many ways to get repeated customers, each and every tactic may not have the effect but definitely helps you to get repeated customers, some of the tactics to get repeated customers are

1.         Attractive landing page

2.         Provide offers

3.         Ask your customers to subscribe

4.         loyalty programs

5.         Provide customer support

6.         Retarget customers with retarget advertisements

7.         Quality products

8.         Low prices

9.         Free and fast shipping

10.       Update your products regularly

11.       Ask customers for feedback

12.       Provide detailed information of your products

13.       Provide with different payment modes

14.       Use emails to send personalized offers

15.       Give them assurance on products

                                              ATTRACTIVE LANDING PAGE:

We have been listening to the saying “ FIRST IMPRESSION IS THE BEST IMPRESSION ” and that’s true. We fall in love with those things which looks attractive at very first impression.

A landing page can be described as the very first page of your website. So being the first page of your website, if it is not attractive then online visitor loses his impression towards the website eventually which results in a loss of customers.

As you are striving for more customers one should make sure that his or her landing page is attractive. You should also make sure it contains the relevant information as per search results.

So while designing a landing page one should make sure it contains the following

•          The landing page must be attractive

•          The landing page should contain relevant information

                                                            PROVIDE OFFERS

Who doesn’t love offers? Everyone is so fond of offers and it is no surprise that the E-Commerce which provides more offers to his or her customers have seen a drastic change in his or her sales of products. Increase in sales results in profits which eventually results in greater ROI.

Every time you check into Amazon or Flipkart they always provide their customers with offers. So that’s their one of the secret weapons to attract more customers than other E-Commerce sites. As they provide offers when the same customer wants to but he checks the same E-Commerce site to know whether they are providing any offers on the product. So providing your customers with offers helps you to get them back again on to your E-Commerce site which means repeated customers.

Customers love offers, the more offers you provide, the more they visit your E-commerce site. They always check offers, so be the one who provides offers.

                                                 ASK CUSTOMERS TO SUBSCRIBE

I know it is so frustrating when you enter a website and then they ask you to subscribe, you would either simply leave the website or close that message. 90% percent of any website visitors won't subscribe unless and until they get some kind of benefits.

So whenever you ask your visitors or customers to subscribe, make sure that you provide them with any discount voucher. For example, leave a message which reads “subscribe now to get a 20% discount voucher to your email”. This type of messages are the most attractive and drags almost each and every individual to subscribe to your website..

So what do you get when they subscribe?

When they subscribe you have a lot of contacts in your database. So whenever you provide any offers or you place some new products On your E-Commerce site, you can directly send an email to them. As almost 90% of internet users are having email accounts, there is a high chance of getting more visits to your website.

So pop up a message on your landing page with some nice offer and ask them to subscribe to your E-Commerce site

                                                      

                                                          LOYALTY PROGRAMS

There might be many customers who are loyal to your E-Commerce sites but have you been loyal to your customers Is the question. If you are not loyal then it is the high time to start being loyal.

Loyalty programs are those programs which are provided to your loyal customers in which we provide some percentage of the amount as cash back from their total transaction amount. By holding loyalty programs it helps you to win the customers trust and loyalty. They never think of some other site when they wanted to buy products online.

Loyalty programs help you to get repeat customers and earn their trust and loyalty to your E-commerce site. So start providing your most loyal customers with loyalty programs which differentiates them from other customers.

                                                 PROVIDE CUSTOMER SUPPORT:

people have the doubting nature and they won't believe anything that easy. They always have queries. So we always need to provide them with customer support to resolve their queries. Customer support is a must thing to be provided, it helps us to earn customer’s loyalty and trust.

Basically, Customer support can be provided in three different modes, they are

1.         Call support

2.         Chat support

3.         Email support

Nowadays people are active on social media, so whenever they get any queries, instead of opting for customer support, they are posting on social media. So you should make sure you use social media and resolve their queries in no time.

When you act spontaneously to resolve their queries, they get trust in you eventually building up your business.

                                                     RETARGET CUSTOMERS:

Customers visit and leave your E-commerce site without taking any action. So to bring back those customers back to your website we use retargeting advertisements. Advertisements which are used to retarget customers are called as retargeting advertisements.

In retargeting advertisements, you use a cookie-based technology which enables you to know the search history of the customers which helps you to place real-time advertisements according to his search history.

As per a report, online readers click more than 70% of advertisements that they find relevant to their search results.

So to retarget customers, always place relevant ads based on their search history so that they get attracted and clicks on the link and increases the number of visits to your website.

Retargeting customers helps you to get repeated customers.

                                                       QUALITY PRODUCTS:

There are two types of marketing strategies

The first strategy is to maintain low quality so that the cost of product gets reduced and quantity increases.

The second strategy revolves around quality, they make sure to provide high quality and as expected even the price will be high.

we all love things that are at a low cost. While checking the products online, customers give first priority to quality and the second priority to price.

So customers check for the products which are having good quality and coming at a low price.

What happens if the quality of the product is not good?

If the quality of the product isn’t good then there is each and every chance that it gets broken. It is not only the product that gets broke, with the product even customer’s trust gets broken. He will lose trust in you which makes him check other E-commerce sites while buying products. So that means when you are not maintaining the quality for products you will lose the customers.

So always try to maintain the quality of products which helps to build customers trust.

                                                                LOW PRICE:

Imagine a situation where you wanted to buy a mobile. What do you do? you will browse all the E-COMMERCE websites and check prices in all the e-commerce sites and buy your mobile phone from the site that is providing you with the best price.

Not only you, everyone loves the products at low prices. They browse through each and every E-Commerce website to buy their desired product and buys from the site which is providing them with the best price in the competitors.

So while maintaining an E-Commerce site one should make sure that the price he mentioned for products is less when compared with his or her competitor's E-Commerce sites.

As aforementioned one should also make sure that he or she maintains the quality of products while providing them to customers at the best price they can.

In the sea of competitors, one should follow all the tactics mentioned above to place himself or herself above everyone.

                                                        FREE AND FAST SHIPPING :

Imagine you have added some items from an E-commerce site to your cart and while proceeding to buy them, a message appears which says that you need to pay rupees 50 for shipping, then what you do? You try to buy the same products from other E-commerce sites in which there free shipping.

So when you own an E-commerce site do you want to lose a customer who wanted to buy goods worth 50,000 rupees just for rupees 50 shipping charge?

The answer would be a big NO. so make sure that you provide your customers with free shipping.

So half part in shipping is done the other half part is making sure it is delivered in a span of 2 or 3 days and if possible try to deliver it on the same day. Customers would be eagerly waiting for their products that are ordered online and they love fast shipping. So when you deliver in a span of 1 to 3 days, they will fall in love with your shipping process and whenever they think of online, they just order from your E-Commerce site.

So make sure for repeated customers you always use fast shipping which is free of cost.

                                              UPDATE YOUR PRODUCTS REGULARLY:

Imagine your browsing through some XYZ E-Commerce site, you have seen a particular product on Day 1 and assume that you have continuously browsed the E-commerce site daily for a month and you always find the same products that you have found on day1 what do you do?

As simple as that you will stop checking the E-commerce site again as their products are outdated.

So when you have started an E-Commerce website make sure that you always remove the unsold products or replace the old products with the new markets that are trending in the market.

People come and check your E-commerce site, not for just one or two days, they check regularly. So when customers find the same products that they have found on day 1 they will not only stop checking your products, they stop visiting your E-commerce site.

Always keep the customer’s in mind and think from their point of view. Try to keep a track on what customer needs and act accordingly by updating the products in your E-Commerce site on the basis of new trends in the market.

                                                   ASK CUSTOMERS FOR FEEDBACK :

whenever you wanted to buy something from online you will always have a lot of doubts regarding the product such as

Is it genuine or not?

whether we get the warranty for the product?

Does it have any issues?

Does the product work well?

So how you get all the answers to the aforementioned questions?

Simple you will browse through the Google for reviews but you end up reading customers reviews from some other E-Commerce sites.

Positive reviews encourage you to buy the product and negative reviews not to buy the product.

While buying products from online people have a habit of checking for reviews about the product like how it works, is it worth to buy the product from this website or not. So when you ask your customers to provide feedback, this feedback can help your new customers to trust you and they blindly believe in the feedbacks.

Feedbacks can make or break one’s business. As a businessman or businesswoman, you should always take the negative feedback from your customers and work on that and then try to fix them which helps you to gain their trust. Whereas the positive feedback from customers will help you to increase your sales.

                         PROVIDE DETAILED INFORMATION ABOUT PRODUCTS :

When we buy a product regardless of its price we check for the detailed information. If they are some electronics, customers always have doubts such as how to use the product etc]

For example, when we are buying a mobile phone we check out description such as

•          RAM’

•          ROM

•          CAMERA

•          SNAPDRAGON

•          DESIGN BUILT ETC

So we try to read the entire description of mobile phone and ensure that we are buying the best when compared with other mobile phones in the market.

so elaborated information about the products allows your customers to know about the product in-depth.

What happens if you don’t provide with detailed information about products?

When you don’t provide detailed information about products customer needs to buy, then they check for detailed reviews and they end up reading reviews about their desired products from other E-commerce sites and eventually they buy the products from that E-Commerce site.

So always remember that you provide detailed information about the products that you have listed in your E-Commerce site which will educate your customers.

                                   PROVIDE WITH DIFFERENT PAYMENT MODES:

There are thousands of customers online, and they choose a different payment method. One may have access to debit cards while others may choose credit cards and some go with the option of cash on delivery.

People choose payment option depending upon their situation. So if you even miss one payment option, then you are almost losing thousands of customers. so make sure that you provide your customers with all the available payment options In the market

Some of the different options which are available are :

1.         Cash on delivery

2.         Pay through net banking’

3.         Pay through debit card

4.         Pay through credit card

5.         Pay through mobile wallets

6.         Pay through EMI

What if I miss any one of the payment methods?

Assume your E-Commerce site is not having cash on delivery option. So the persons who don’t have either debit or credit card they want to pay by cash on delivery. So when your E-Commerce site is not having cash on delivery option, they check through your competitor sites and buy from there

So make sure that you list all the different payment methods available in the market.

                                 USE EMAILS TO SEND PERSONALIZED OFFERS

90% of internet users use emails. Some people like to buy sports items while some likes to buy clothes. So what if you send an email with information about clothes to the one who likes sports items and the other mail with information regarding sports item to the one who is interested in buying clothes?

They get frustrated and unsubscribe from your emails. So make sure you send emails that are personalized according to customers. send personalized emails so that you get repeated customers.

                                     GIVE THEM ASSURANCE ON PRODUCTS

People look out for products that either have warranty or guarantee. When you are not assuring them of the products they won’t buy Even if your products are of better quality and low cost. So always make sure that you give assurance to your customers by either providing warranty or guarantee.

CONCLUSION :

For one to be successful in the business, they require repeated customers. as said customers play a vital role in developing your business. So when you keep your customers happy, then they revisit your E-Commerce site.

Customers can make or break one's business. There are countless ways To get repeated customers but the above-mentioned tactics are some of those which has more impact on users. With the help of digital marketing and the above-mentioned tactics place your E-commerce site above the rest.

Always think from the customer point of view and act accordingly by providing them with offers and keep a track of them by providing relevant real-time advertisements. You are only successful when a customer is happy.

Always keep in mind that “more customers means more sales which eventually leads to more profits that generate greater returns on investment”.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com 

Website: www.sanbrains.com