Customers, customers, and customers
are all that we need. But what if they
just visit and buy from your E-commerce
site just once? Is that the thing for which you worked hard all these days?
Definitely not, so in this post I am going to provide you with some simple
tricks by which you can successfully turn your readers into your customers, not
just customers you can turn them into your repeated customers if implemented
correctly. What you are waiting for, let us get started with the post.
It is still a big mystery for many
E-Commerce sites, whether it is one month old or one year old or ten years old
about how to get repeated customers as their E-commerce success depends upon
the number of customers.
Some of the big giants such as Amazon
or Alibaba are the most popular E-commerce sites across the world and their
CEO’s being among the richest persons of the world.
Big giants like Amazon or Flipkart do
the same business as that of you, but why they are more successful when you are
still sitting in the homes and figuring it out? Simple they are the same
persons as that of you but their implementation is totally different from
yours.
So without wasting more time let us
get started with the topic.
WHAT IS E-COMMERCE SITE?
Everyone at some point of time in
their life must have done shopping, so even E-commerce sites deals with
shopping but not with the traditional way of shopping which we used to do, we
are in the modern era and we have progressed a lot digitally. so by using
technology and the internet, we shop for our desired products online from
different merchants.
In simple words, E-Commerce sites can
be described as selling and buying goods from all over the world using the
internet.
Some of the most popular E-Commerce
sites across the world are
1. Amazon
2. Alibaba
3. Flipkart
4. Shopclues
5. Snapdeal
6. eBay
You have done all the hard work of
creating an E-Commerce site and posted all your products with a great
description. Now you must be worried about how to attract customers. do not
worry as you can learn some tactics on how to attract customers with ease.
How to attract customers and get repeated
customers?
Customers are often considered as
stepping stones for your success. If customers are more then sales will
increase. As sales increases, Revenue increases. With the increase in revenue,
one will get high profits which will eventually result in greater ROI.
Everyone starts the business for
profits but going blindly can drown them in the sea of competitors, so as the
basic step we need to analyze the business tactics and then implement
accordingly.
There are many ways to get repeated
customers, each and every tactic may not have the effect but definitely helps
you to get repeated customers, some of the tactics to get repeated customers
are
1. Attractive
landing page
2. Provide
offers
3. Ask
your customers to subscribe
4.
loyalty programs
5. Provide
customer support
6. Retarget
customers with retarget advertisements
7. Quality
products
8. Low
prices
9. Free
and fast shipping
10. Update
your products regularly
11. Ask
customers for feedback
12. Provide
detailed information of your products
13. Provide
with different payment modes
14. Use
emails to send personalized offers
15. Give
them assurance on products
ATTRACTIVE
LANDING PAGE:
We have been listening to the saying “ FIRST IMPRESSION IS THE BEST IMPRESSION ”
and that’s true. We fall in love with those things which looks attractive at
very first impression.
A landing page can be described as the
very first page of your website. So being the first page of your website, if it
is not attractive then online visitor loses his impression towards the website
eventually which results in a loss of customers.
As you are striving for more customers
one should make sure that his or her landing page is attractive. You should
also make sure it contains the relevant information as per search results.
So while designing a landing page one
should make sure it contains the following
• The
landing page must be attractive
• The
landing page should contain relevant information
PROVIDE OFFERS
Who doesn’t love offers? Everyone is so fond of offers and it is no
surprise that the E-Commerce which provides more offers to his or her customers
have seen a drastic change in his or her sales of products. Increase in sales
results in profits which eventually results in greater ROI.
Every time you check into Amazon or
Flipkart they always provide their customers with offers. So that’s their one
of the secret weapons to attract more customers than other E-Commerce sites. As
they provide offers when the same customer wants to but he checks the same
E-Commerce site to know whether they are providing any offers on the product.
So providing your customers with offers helps you to get them back again on to
your E-Commerce site which means repeated customers.
Customers love offers, the more offers
you provide, the more they visit your E-commerce site. They always check
offers, so be the one who provides offers.
ASK CUSTOMERS TO SUBSCRIBE
I know it is so frustrating when you
enter a website and then they ask you to subscribe, you would either simply
leave the website or close that message. 90% percent of any website visitors
won't subscribe unless and until they get some kind of benefits.
So whenever you ask your visitors or customers
to subscribe, make sure that you provide them with any discount voucher. For
example, leave a message which reads “subscribe now to get a 20% discount
voucher to your email”. This type of messages are the most attractive and drags
almost each and every individual to subscribe to your website..
So what do you get when they subscribe?
When they subscribe you have a lot of
contacts in your database. So whenever you provide any offers or you place some
new products On your E-Commerce site, you can directly send an email to them.
As almost 90% of internet users are having email accounts, there is a high
chance of getting more visits to your website.
So pop up a message on your landing
page with some nice offer and ask them to subscribe to your E-Commerce site
LOYALTY PROGRAMS
There might be many customers who are
loyal to your E-Commerce sites but have you been loyal to your customers Is the
question. If you are not loyal then it is the high time to start being loyal.
Loyalty programs are those programs
which are provided to your loyal customers in which we provide some percentage
of the amount as cash back from their total transaction amount. By holding
loyalty programs it helps you to win the customers trust and loyalty. They
never think of some other site when they wanted to buy products online.
Loyalty programs help you to get
repeat customers and earn their trust and loyalty to your E-commerce site. So
start providing your most loyal customers with loyalty programs which
differentiates them from other customers.
PROVIDE CUSTOMER SUPPORT:
people have the doubting nature and
they won't believe anything that easy. They always have queries. So we always
need to provide them with customer support to resolve their queries. Customer
support is a must thing to be provided, it helps us to earn customer’s loyalty
and trust.
Basically, Customer support can be
provided in three different modes, they are
1. Call
support
2. Chat
support
3. Email
support
Nowadays people are active on social
media, so whenever they get any queries, instead of opting for customer
support, they are posting on social media. So you should make sure you use
social media and resolve their queries in no time.
When you act spontaneously to resolve
their queries, they get trust in you eventually building up your business.
RETARGET
CUSTOMERS:
Customers visit and leave your
E-commerce site without taking any action. So to bring back those customers
back to your website we use retargeting advertisements. Advertisements which
are used to retarget customers are called as retargeting advertisements.
In retargeting advertisements, you use
a cookie-based technology which enables you to know the search history of the
customers which helps you to place real-time advertisements according to his
search history.
As per a report, online readers click
more than 70% of advertisements that they find relevant to their search
results.
So to retarget customers, always place
relevant ads based on their search history so that they get attracted and clicks
on the link and increases the number of visits to your website.
Retargeting customers helps you to get
repeated customers.
QUALITY PRODUCTS:
There are two types of marketing strategies
The first strategy is to maintain low
quality so that the cost of product gets reduced and quantity increases.
The second strategy revolves around
quality, they make sure to provide high quality and as expected even the price
will be high.
we all love things that are at a low
cost. While checking the products online, customers give first priority to
quality and the second priority to price.
So customers check for the products
which are having good quality and coming at a low price.
What happens if the quality of the product is
not good?
If the quality of the product isn’t
good then there is each and every chance that it gets broken. It is not only
the product that gets broke, with the product even customer’s trust gets
broken. He will lose trust in you which makes him check other E-commerce sites
while buying products. So that means when you are not maintaining the quality
for products you will lose the customers.
So always try to maintain the quality
of products which helps to build customers trust.
LOW
PRICE:
Imagine a situation where you wanted
to buy a mobile. What do you do? you will browse all the E-COMMERCE websites
and check prices in all the e-commerce sites and buy your mobile phone from the
site that is providing you with the best price.
Not only you, everyone loves the
products at low prices. They browse through each and every E-Commerce website
to buy their desired product and buys from the site which is providing them
with the best price in the competitors.
So while maintaining an E-Commerce
site one should make sure that the price he mentioned for products is less when
compared with his or her competitor's E-Commerce sites.
As aforementioned one should also make
sure that he or she maintains the quality of products while providing them to
customers at the best price they can.
In the sea of competitors, one should
follow all the tactics mentioned above to place himself or herself above
everyone.
FREE AND FAST SHIPPING :
Imagine you have added some items from
an E-commerce site to your cart and while proceeding to buy them, a message
appears which says that you need to pay rupees 50 for shipping, then what you
do? You try to buy the same products from other E-commerce sites in which there
free shipping.
So when you own an E-commerce site do you want
to lose a customer who wanted to buy goods worth 50,000 rupees just for rupees
50 shipping charge?
The answer would be a big NO. so make
sure that you provide your customers with free shipping.
So
half part in shipping is done the other half part is making sure it is
delivered in a span of 2 or 3 days and if possible try to deliver it on the
same day. Customers would be eagerly waiting for their products that are
ordered online and they love fast shipping. So when you deliver in a span of 1
to 3 days, they will fall in love with your shipping process and whenever they
think of online, they just order from your E-Commerce site.
So
make sure for repeated customers you always use fast shipping which is free of
cost.
UPDATE
YOUR PRODUCTS REGULARLY:
Imagine
your browsing through some XYZ E-Commerce site, you have seen a particular
product on Day 1 and assume that you have continuously browsed the E-commerce
site daily for a month and you always find the same products that you have
found on day1 what do you do?
As
simple as that you will stop checking the E-commerce site again as their
products are outdated.
So
when you have started an E-Commerce website make sure that you always remove
the unsold products or replace the old products with the new markets that are
trending in the market.
People
come and check your E-commerce site, not for just one or two days, they check
regularly. So when customers find the same products that they have found on day
1 they will not only stop checking your products, they stop visiting your
E-commerce site.
Always
keep the customer’s in mind and think from their point of view. Try to keep a
track on what customer needs and act accordingly by updating the products in
your E-Commerce site on the basis of new trends in the market.
ASK CUSTOMERS FOR FEEDBACK
:
whenever
you wanted to buy something from online you will always have a lot of doubts
regarding the product such as
Is
it genuine or not?
whether
we get the warranty for the product?
Does
it have any issues?
Does
the product work well?
So
how you get all the answers to the aforementioned questions?
Simple
you will browse through the Google for reviews but you end up reading customers
reviews from some other E-Commerce sites.
Positive
reviews encourage you to buy the product and negative reviews not to buy the
product.
While
buying products from online people have a habit of checking for reviews about
the product like how it works, is it worth to buy the product from this website
or not. So when you ask your customers to provide feedback, this feedback can
help your new customers to trust you and they blindly believe in the feedbacks.
Feedbacks
can make or break one’s business. As a businessman or businesswoman, you should
always take the negative feedback from your customers and work on that and then
try to fix them which helps you to gain their trust. Whereas the positive
feedback from customers will help you to increase your sales.
PROVIDE DETAILED
INFORMATION ABOUT PRODUCTS :
When
we buy a product regardless of its price we check for the detailed information.
If they are some electronics, customers always have doubts such as how to use
the product etc]
For
example, when we are buying a mobile phone we check out description such as
• RAM’
• ROM
• CAMERA
• SNAPDRAGON
• DESIGN BUILT ETC
So
we try to read the entire description of mobile phone and ensure that we are
buying the best when compared with other mobile phones in the market.
so
elaborated information about the products allows your customers to know about
the product in-depth.
What happens if you don’t provide with
detailed information about products?
When
you don’t provide detailed information about products customer needs to buy,
then they check for detailed reviews and they end up reading reviews about
their desired products from other E-commerce sites and eventually they buy the
products from that E-Commerce site.
So
always remember that you provide detailed information about the products that
you have listed in your E-Commerce site which will educate your customers.
PROVIDE WITH DIFFERENT PAYMENT MODES:
There
are thousands of customers online, and they choose a different payment method.
One may have access to debit cards while others may choose credit cards and
some go with the option of cash on delivery.
People
choose payment option depending upon their situation. So if you even miss one
payment option, then you are almost losing thousands of customers. so make sure
that you provide your customers with all the available payment options In the
market
Some
of the different options which are available are :
1. Cash on delivery
2. Pay through net banking’
3. Pay through debit card
4. Pay through credit card
5. Pay through mobile wallets
6. Pay through EMI
What if I miss any one of the payment
methods?
Assume
your E-Commerce site is not having cash on delivery option. So the persons who
don’t have either debit or credit card they want to pay by cash on delivery. So
when your E-Commerce site is not having cash on delivery option, they check
through your competitor sites and buy from there
So
make sure that you list all the different payment methods available in the
market.
USE EMAILS TO
SEND PERSONALIZED OFFERS
90%
of internet users use emails. Some people like to buy sports items while some
likes to buy clothes. So what if you send an email with information about
clothes to the one who likes sports items and the other mail with information
regarding sports item to the one who is interested in buying clothes?
They
get frustrated and unsubscribe from your emails. So make sure you send emails
that are personalized according to customers. send personalized emails so that
you get repeated customers.
GIVE THEM
ASSURANCE ON PRODUCTS
People
look out for products that either have warranty or guarantee. When you are not
assuring them of the products they won’t buy Even if your products are of
better quality and low cost. So always make sure that you give assurance to
your customers by either providing warranty or guarantee.
CONCLUSION :
For
one to be successful in the business, they require repeated customers. as said
customers play a vital role in developing your business. So when you keep your
customers happy, then they revisit your E-Commerce site.
Customers
can make or break one's business. There are countless ways To get repeated
customers but the above-mentioned tactics are some of those which has more
impact on users. With the help of digital marketing and the above-mentioned
tactics place your E-commerce site above the rest.
Always
think from the customer point of view and act accordingly by providing them
with offers and keep a track of them by providing relevant real-time
advertisements. You are only successful when a customer is happy.
Always
keep in mind that “more customers means more sales which eventually leads to
more profits that generate greater returns on investment”.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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