OUTBOUND MARKETING VS INBOUND MARKETING
If you are up to date with the
knowledge of marketing terms then I am sure you must have come across the terms
outbound marketing and inbound marketing. You must be just knowing the terms
but what actually they are and what they provide?
Read this post to get answers to all
your questions regarding outbound marketing and inbound marketing.
OUTBOUND MARKETING OR INTERRUPTIVE MARKETING :
while watching televisions or reading
newspapers or magazines or while listening to your favourite FM you must have
come across a lot of advertisements which are not at all relevant to you or you
don’t have any interest in those products which are advertised. These sort of
advertisements comes under the category of outbound marketing.
In simple words, outbound marketing
can be described as marketing in which you advertise your products and services
by presenting information about your products to your customers even if they
are not interested in those products or services. Because of this, outbound
marketing is also referred to as “interruptive marketing”.
some of the different methods that are
used in outbound marketing are:
· Cold-calling
· Advertising
· Direct mails & emails
HOW OUTBOUND MARKETING WORKS?
Outbound marketing is such type of a
marketing in which there is only one-way communication. You send advertisements
to everyone regardless of their requirements. So in outbound marketing, we do
not get the desired results even after spending millions of money. So here is
how outbound marketing works
1. Create a List of leads
2. send leads mass email
INBOUND MARKETING
Inbound marketing is just opposite to
outbound marketing. In inbound marketing, we first search for the target
audience and then we create relevant and quality content about your products
and services so that it is easily accessible to the target audience.
In simple words, we can describe
Inbound Marketing as a marketing strategy that utilizes many forms such as
Blogs, Content Marketing, Events, Search Engine Optimization ( SEO ), Social
Media and many more to attract customers with quality content and create brand
awareness
Most small businesses and medium
businesses use inbound marketing as it provides the desired results at very low
costs.
Some of the successful ways to create
inbound marketing strategies are :
Content Providing offers to customers Communication
CONTENT:
In simple words, Content is what you
write to describe your organization or products or services and publish online.
content can make or break one’s business.
content is a primary thing and it has
utmost importance when it comes to marketing. Content is the foundation and
basis for everything else. Content development is creating, developing and
maintaining content for different activities related to digital marketing.
While developing a content for a particular activity we should follow some basic
rules to make sure we have created a perfect content. Some of the basic rules
that we should keep in mind while creating content are
• It
is easily understandable by the readers
• It
is unique
• It
is free from plagiarism
• It
has all the relevant information
• Always
create content as per SEO standards
Always remember while writing content
it should not advertise about your company or organization, content should be
in such a way that it educates your customers.
PROVIDE OFFERS TO YOUR CUSTOMERS :
Be loyal to your followers, they are
being loyal to you by following you and it is your turn to be loyal. Customers
love offers and they purchase or buy products from the site that provide
offers. So be one of them and provide offers. If not offers provide them with
loyalty programs such as cashback on his or her purchase etc . even you can
provide them with free eBooks or any other coupon codes on the landing page
which allows them to browse through other web pages of your website. This will
decrease your website bounce rate and increase in website conversion rates.
COMMUNICATION :
Unlike outbound marketing, In inbound
marketing we are having a two-way communication i.e., customers in case of any
inquiries can contact you and even you can respond back to them. you can either
communicate using social media or the different customer support that is
available in the market. Remember communicating with customers plays a vital
role as it builds trust in customers which allows them to browse through your
website whenever they want to buy something. Different modes in customer
support are:
ü Chat support
ü Call support
ü Email support
ü Social media support.
How does Inbound marketing work?
Inbound marketing is that type of
marketing in which we have two-way communication. It yields better results than
outbound marketing at very low cost. So you must be eager to know how does
inbound marketing actually works. So here we provide you with the answer
1. Identify
the customers whom you wanted to target ( identify target customers )
2. Set
benchmarks and goals
3. Identify
the keywords
4. Provide
and outline your offers
5. Create
a landing page and make sure you place offers on the landing page
6. Create
blogs and emails which can support you
7. Promote
your content
8. Update
on daily basis and keep a track of your competitors
9. Analyse
your results.
CONCLUSION :
So we can draw a conclusion from above
that “ In outbound marketing, you reach
out to customers whereas in Inbound marketing customers reach out for you ”
Inbound marketing is low cost and
result-driven marketing whereas outbound marketing is a bit of high cost when
compared to inbound marketing.
Large companies or businesses
shouldn’t neglect the benefits that outbound marketing provides with, but for
small and medium based companies if they try to opt for outbound marketing they
need to sell both their kidney to afford it and it doesn’t even provide you
with the desired results
So regardless whether it is a small
business or large business one should go for Inbound marketing as it is low of
a cost
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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