In this marketplace, advertisements are a good way to
attract your customers and with new strategies coming out in the field of
Digital Marketing, the need to make sure that the business is easily reachable
to the user’s is a must. Every other business is trying to gain user’s and is
following different tactics in order to do so. And Google Ad Extension is one
of the tactics and on this page, we will discuss in detail about what exactly
is Google Ad Extension and what are the ways we can do it to achieve greater
traffic to the website or the business. Now some of you might not be aware with
the concept of Google Ad Extensions so
let's discuss that first.
What are AdExtensions?
Ad extensions are additional information added to the
advertisement of your business in order to help a user, it adds an extension to
your advertisement and provides your advertisement with useful information like
telephone number, additional links from websites and seller reviews. These ad
extensions can be customized according to your business requirement and goals.
They are done in order to identify the requirement of your business according
to bring potential customers to the website.
There are two types of ways we can add extensions to the
advertisement, which is a manual extension as well as automated extensions. The
only difference between the manual extension and automated extension is that
manual extension needs you to fill the details of your business manually
whereas there is no such scene with the automated extension. But when we look
at the details, manual extensions are the best as they can be customized as
well as they have added advantages as well.
Now that we know what is Ad Extension in detail, we can look
at the ways of how to develop Ad Extensions to drive in more traffic to the
site.
• Sitelink Extensions: Whenever any
customer searches for any particular thing google presents it with a list of
items through which user can choose, but
then in order to reduce the work of user from going inside the website and then
searching for that particular item, sitelink extensions are very helpful. What
they do is they simplify the task of searching for the particular product or
service on any website and it provides your advert with an additional link
which directs to that particular page containing the information on the
website. Let say for example, when we search for socks on an e-commerce
website, they provide us sitelink which directs us directly to the page which
consists of that product. This makes the user’s task easy as well as
time-saving.
• Callout Extension: Callout extensions are no different from
sitelink extensions and they are basically additional contents to the text ads.
The only difference is that they cannot be clicked on to get more information
like sitelink. Callout extensions help to provide extra information regarding
your business which helps to gain potential visitor traffic as well as
customers. The important point about callout extensions is that they are easy
to implement, and appear as normal text and do not contain any link to other
pages. They successfully take advantage of the extra search space in the Google
ad. They provide details about your business and they are available free of
cost without any extra charges.
• Click to Text Extension: Click to
extension provides an effective way to connect with your customers and provide
them with all the details regarding your business in a proper manner. The click
to an extension is basically an extension added to your ad and when the
potential customers click on them they receive a text on their cell phones
regarding the details related to that product. Which will be better when
compared to normal marketing because it will help to convert visitors to
potential customers. The click to text extension works wonders for audiences in
converting visitors to potential customers which is why it is good for mobile
users.
• Call Extensions : Google Call Extensions are an easy way for
users to contact your business, which also helps users to call your business
directly from your ad and which will ultimately reduce the time and effort
spent in searching for them for the contact details. Now, these extensions have
a different layout for monitors and a different layout for cell phone users.
Wherein any mobile user can directly make a call from the search if he/she is
using the handset. If your business values phone calls then call extensions are
the best ways to drive the potential customers to your business.
• Review Extensions : The most important
aspect when marketing your product or services is to gain users trust and which
is not easy to earn these days. So the best to get there trust regarding your
business is through reviews. When a customer looks at the reviews of the
company automatically a picture is formed into their minds regarding the
reputation of the company which is why Review extensions are very important and
help in increasing the number of potential customers to your website.
Ad extensions are indeed the best way to increase the number
of potential customers to your website but along with the above-mentioned
points there many more which will help drive potential customers to your
website. I hope this article helps you provide with the necessary information
regarding Google Ad Extensions. Keep Visiting.
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Sanbrains era
technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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