INTERVIEWEE: CAREERS: SCOPE OF DIGITAL MARKETING

As a student, it is very hard to choose your career path, and when you graduate, there is hardly any time to think or discuss, u have to have a decision after you are out of the college. For some, it comes easy and for some, it is hard to reach a conclusion, after all, it is the decision which will impact your whole life. Your career choice must be able to make peace with your personality and the way you think. Many people come to conclusion in a hurry and later when they realize it is not the best fit for them, there is no turning back.

Today the world is progressing faster and forward and there are many career choices available, you can be an artist, a dancer, a musician and irrespective of that you can now make your own choices, no one can force you to be someone you don’t want to be, and even if they do so, u have to be strong enough to take your own stand. As a student you have many doubts in mind, some are good at Technical aspects whereas some master in the managerial aspects. There are so many opportunities out there, you don’t know about that unless you do a research. Google has the solution to your every problem and answer to your every question. Today the world is digitalizing and the reason is that we can learn so much when we interact with different people.

Everything is on the internet today, the traditional ways have been replaced, whether talk about tickets booking, shopping, house bills payment, transferring money, every work is done in just a few seconds. The Internet has replaced traditional ways, which is of vast advantage to the human-kind. One such thing which is so effectively replaced is Marketing Techniques. With advancements in the Digital Field, marketing product has become much more fun and easier to do that compared to the traditional ways.

Before the introduction of the internet, product marketing was mostly done through pamphlets, hoardings, Television advertisements and public announcements. These methods were both times as well money consuming and in comparison to the investment, results would not be as good. Also, how would the company make sure, whether a user has come across the advertisement or not, and if yes then there were no ways to convert those potential customers into buyers. These were some of the major disadvantages of Traditional Marketing strategies, due to which digital marketing came into being.

Now not many of you must be aware of what exactly is Digital Marketing?

Digital Marketing is nothing but the use of Electronic device or Internet to market anything. Everything from marketing in websites to social media platforms comes under marketing. It means marketing to enhance user experience and to be able to buy any product in just one click and reduced cost of traveling and valuable time, a user can reach out to the seller in their convenience time.

This is an effort to not only increase user comfortability, but also reduce the cost of printing pamphlets and hoardings paper. People are more Active on social media then ever, the internet has taken everyone by storm. It is easy to grab someone’s attention while they are scrolling through their news feed, rather than trying to grab their attention through newspapers or television. In this time of Netflix and  Amazon prime people are far more busy on their mobile phones or laptops because whatever they need is easily available on their phones, so video marketing and ads are very common and useful ways of marketing these days.

With an increasing number of Internet user’s, there is no doubt that job opportunities in this field have increased, there are numerous fields wherein we can find fields which highly interest us. With so many options available, there is no need for compromise. Marketing has taken over the market and digital marketing is such a vast field wherein you can apply your knowledge to get great results in an in faster way.

Some of the Key-Benefits of Digital Marketing :

•             Most Powerful Form of Marketing

•             A cost-effective way to Market your Business.

•             Provides visibility of your Business strategy in the market

•             Targets Potential Customers

•             Help reach people through different Social Media platforms

•             Helps connect with distant clients

•             A quick analysis of your strategies

•             Easy to understand and market products.

Digital marketing has so many advantages like it is a never-ending chain of things because it is such a crucial portion. If any product is developed, it needs to reach to its customers, and for that marketing is necessary, if we do not market efficiently, the products will not reach the clients and then ultimately the company will go into a loss, so everything depends on marketing here. Having said this let us take an in-depth view of each of the benefits :

Most Powerful Form of Marketing: There is no doubt, digital marketing is the most powerful form of marketing. Since last few years, the no. of internet users have increased and also social media sites are in the boom. Reports from some of the biggest newspaper companies stated that nearly 3-4 billion people have started using social media sites. Thus grabbing people’s attention here is not as hard as grabbing their attention through newspapers. This form of marketing is one of the greatest ways to attract potential customers and convert them to potential buyers.

A cost-effective way to market your Business: Comparing to the traditional way of marketing, Digital marketing is very cost-effective. Large Industries can invest in costly ways to market their product because they already are well established and are having enough funds to support that, whereas if you are a start-up company, it is not easy to market product in ways which require lots of funds. Creating awareness about your product and trying to attract customers through social media platforms is the best way. Since most of the people not only use social media but also invest lots of time in it, it is easy to find customers and convince them.

·        Provides Visibility of your Business Strategy in the market: Market is getting bigger day by day and there are lots of competitors who want to increase their sales. Competition is getting stronger every day and for your business to be able to grow in that market it is necessary that we have a knowledge of how our strategies are working in the market. Digital Marketing provides your business with an analysis of how your strategies are working in the market. It gives a market view of what your competitors are doing and you should do to increase sales of your company.

·        Targets Potential Customers: Marketing not only means the promotion of your products or your business, it also means attracting those customers who will not only be interested in knowing about the product but will also think about buying them. The first and foremost goal of marketing digitally is to attract a crowd and next is to be able to work on those clients who will be interested in buying. This is done through analysis and reports prepared from past customer data.

·        Help reach people through different Social Media Platform: People these are days are highly involved in their smartphones all the time, they are either scrolling their facebook’s newsfeed or they are busy posting something on Instagram, everyone these days is busy in some or the other social media platforms. Thus marketing your business or product through social media platforms id the easiest and most impactful way to market things. Social media platforms are a way to connect people, and they connect with many people, those people will come to know about your product and in this without investing much amount. It reaches thousands and thousands of people within seconds.

·        Helps Connect with distant clients: Marketing should be done in a way which reaches most of the users, even the ones which are far off. The traditional method of marketing did not help anyway with that. Due to that reason Digital Marketing strategies are in a boom, because it is easy, requires very fewer resources and reaches people staying in the different corners. The very aim of Digital Marketing is to connect users in any part of the world to the Seller and through the internet, we are able to achieve that.

·        Quick Analysis of your strategies: Digital Marketing also helps analyze your strategies whether or not they are working as desired. It helps to analyze the market conditions and reform the strategic plan which will help achieve greater results. Since it is very important that your marketing strategies or plans work accordingly with the present market situation, Digital Marketing helps provide certain tactics which help with the improvement as well as their implementation.

·        Easy to Understand and Market Products: Digital Marketing is not something which is very hard, it is easily understandable and tactics are such which can be used to easily to get more traffic on the products. If it is easily understandable that means it can attract more people towards it. Digital Marketing is the easiest and cheapest way to market your products.

I assume above-stated reasons are enough to prove the fact that Digital Marketing is to booming these days and is the easiest and most affordable way to market your product. But when it comes to choosing a career, one has to look at all the aspects of the field, to know what exactly the person is going into. As a coin has many two phases, similarly Digital Marketing has different aspects to it. These aspects are traits which define Digital Marketing completely.

Digital Marketing itself consists of various services or we can say aspects, which are a complete field in themselves and thus it provides vast scope to people who want to choose Digital Marketing as their career option. There are not many places or people where you can get much insight about the complete Digital Marketing field due to which many people are left with so many questions. I am listing solution to one of the most commonly asked questions by the students, different fields/services of Digital Marketing in which people can work:

•             SEO: Search Engine Optimization which is an acronym for SEO is basically the use of various tactics to help your website get good ranks in the search if you achieve good ranking, there are more chances of high visitors in your website and probably chances of some potential customers buying your product. SEO is a vast field in itself and companies hire people to work as an SEO expert to deal with the various facets of SEO and help your company or product to achieve more market value.

•             SMO & SMM: They stand for Social Media Optimization and Social Media Marketing, which basically means optimizing your website to get visitors by the use of social networking websites and marketing contents in those websites to be able to get potential users. Since these days people are highly busy on the internet and more specifically on social media sites, it is easier to draw maximum attention from them.

•             PPC: Pay per click is one of the tactics which comes under marketing and is used by the companies to market their products. It is basically based on the Google quality score scheme, wherein the company A needs to some amount to B for the number of clicks, this is the subset of the marketing schemes but is a completely different field, there are people appointed separately for this purpose.

•             ORM: It is nothing but Online Reputation Management, which tends to protect the online reputation of any brand or company, by having a continuous lookout for the online activity of that company through their websites. A company’s Website is its online presence which has to be taken care of because that is the first thing through which user’s get an image of the company. ORM is also the subfield in the Digital Marketing field but people are appointed separately for this. Experts are required to maintain the reputation of the company.

•             Local SEO & Global SEO: Promotion of brand is such an important portion of any business, the sole aim of digital marketing is to promote a product, whether locally or globally, promoting products is very important. Along with the international or national clients, locals clients and companies are also equally important. For Managing the Local SEO as well the Global SEO, there is a separate post and specialists are also appointed for that.

In addition to above services and posts related to that, there are several more posts and it is a bright field for those who want to move ahead in this field as well as for those who are already working in here. Digital Marketing is getting bigger, better and broader by the passing days and there is no chance of the market to slow down anytime now.

Statistics suggest that from 2016, nearly 1.5 lakh job opportunities have been released for the digital marketing field and in the span of two years now, digital marketing is in the booming phase and there are lots of opportunities out there, with the increasing number of companies and startups the demand for marketing experts have increased. This is a booming market, which is not going to slow down anywhere near in the future.

There are so many jobs available in various job portals such as Naukri, Monster, Fresher World etc the candidates do not need to wander in search of a job, he can apply for them easily through these portals and if shortlisted they get a call from the companies.

Many students are not very well aware of as in what qualities or education is required so that they can get the marketing related posts. This is due to the lack of awareness as well as lack of proper knowledge about the field. There is a requirement for awareness programme regarding what all skills are required for a marketing executive. If you are fresher but anyhow you have managed to get an internship in the marketing field, then it is great, because you probably have in-depth knowledge about the things required and how to utilize for great outputs, but if you are a fresher, or you did not get to learn anything from your internship, this next paragraph is solely for you. So you’re your notebook and note-down the essential skills required to become a Marketing Expert :

Ability to think out of the box : In this world full of ideas and thoughts, there will be conflicts and sometimes you will get stuck in situations u never want to get stuck in and in those situations you will need to have this ability of thinking out of that situation and find solution which will be best in order to achieve great results.

·        Sales Skills: For any person to become a marketing expert, they must possess skills which help them convince people easily, i.e., sales skills. These are the skills no one can teach you, you have to be convincing enough and think from the perspective of the user as to how they want something, only then you will be able to convince someone.

·        A mix of creativity and analytical skills: A marketing expert must have creativity because there are lots of competitors out there and you need to be creative enough to present the same thing with a twist so that it attracts people along with analytical skills which are a must.

·        Good presentation skills: A good marketing expert must have good communication skills because the whole and soul base of marketing is presenting your views in front of your customers in order to convince them and that happens only when you are able to communicate effectively.

These are some of the major skills that are required for any student or graduate to become a marketing expert, there are more points to it which you will discover eventually.

CONCLUSION:

So what we conclude from this article ?? The conclusion is that whatever you choose as your career field it is up to you but as far as Digital Marketing is concerned, it is the booming hot field in the market and with the growing Industries and Companies, the requirements of Marketing people has increased and with this the  number of job opportunities has also increased. I hope the facts stated in this article help you come to a conclusion and decide your career according to your interest and personality trait.