In this marketplace, advertisements are a good way to
attract your customers and with new strategies coming out in the field of
Digital Marketing, the need to make sure that the business is easily reachable
to the user’s is a must. Every other business is trying to gain user’s and is
following different tactics in order to do so. And Google Ad Extension is one
of the tactics and on this page, we will discuss in detail about what exactly
is Google Ad Extension and what are the ways we can do it to achieve greater
traffic to the website or the business. Now some of you might not be aware with
the concept of Google Ad Extensions so
let's discuss that first.
What are Ad Extensions?
Ad extensions are additional information added to the
advertisement of your business in order to help a user, it adds an extension to
your advertisement and provides your advertisement with useful information like
telephone number, additional links from websites and seller reviews. These ad
extensions can be customized according to your business requirement and goals.
They are done in order to identify the requirement of your business according
to bring potential customers to the website.
There are two types of ways we can add extensions to the
advertisement, which is a manual extension as well as automated extensions. The
only difference between the manual extension and automated extension is that
manual extension needs you to fill the details of your business manually
whereas there is no such scene with the automated extension. But when we look
at the details, manual extensions are the best as they can be customized as
well as they have added advantages as well.
Now that we know what is Ad Extension in detail, we can look
at the ways of how to develop Ad Extensions to drive in more traffic to the
site.
• Sitelink
Extensions: Whenever any customer searches for any particular thing google
presents it with a list of items through which user can choose, but then in order to reduce the work of user
from going inside the website and then searching for that particular item,
sitelink extensions are very helpful. What they do is they simplify the task of
searching for the particular product or service on any website and it provides
your advert with an additional link which directs to that particular page
containing the information on the website. Let say for example, when we search
for socks on an e-commerce website, they provide us sitelink which directs us
directly to the page which consists of that product. This makes the user’s task
easy as well as time-saving.
• Callout
Extension: Callout extensions are no
different from sitelink extensions and they are basically additional contents
to the text ads. The only difference is that they cannot be clicked on to get
more information like sitelink. Callout extensions help to provide extra
information regarding your business which helps to gain potential visitor
traffic as well as customers. The important point about callout extensions is
that they are easy to implement, and appear as normal text and do not contain
any link to other pages. They successfully take advantage of the extra search
space in the Google ad. They provide details about your business and they are
available free of cost without any extra charges.
• Click to
Text Extension: Click to extension provides an effective way to connect with
your customers and provide them with all the details regarding your business in
a proper manner. The click to an extension is basically an extension added to
your ad and when the potential customers click on them they receive a text on
their cell phones regarding the details related to that product. Which will be
better when compared to normal marketing because it will help to convert
visitors to potential customers. The click to text extension works wonders for
audiences in converting visitors to potential customers which is why it is good
for mobile users.
• Call
Extensions : Google Call Extensions are
an easy way for users to contact your business, which also helps users to call
your business directly from your ad and which will ultimately reduce the time
and effort spent in searching for them for the contact details. Now, these
extensions have a different layout for monitors and a different layout for cell
phone users. Wherein any mobile user can directly make a call from the search
if he/she is using the handset. If your business values phone calls then call
extensions are the best ways to drive the potential customers to your business.
• Review
Extensions : The most important aspect when marketing your product or services
is to gain users trust and which is not easy to earn these days. So the best to
get there trust regarding your business is through reviews. When a customer
looks at the reviews of the company automatically a picture is formed into
their minds regarding the reputation of the company which is why Review
extensions are very important and help in increasing the number of potential
customers to your website.
Ad extensions are indeed the best way to increase the number
of potential customers to your website but along with the above-mentioned
points there many more which will help drive potential customers to your
website. I hope this article helps you provide with the necessary information
regarding Google Ad Extensions. Keep Visiting.
Contact us :
Sanbrains era technologies pvt ltd
512,Manjeera trinity corporate ,
JNTU - Hitech city road
KPHB,Hyderabad-500072
Email: info@sanbrians.com
Website: www.sanbrains.com
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