How to do Keyword Research

A website is an online presence for any business and when we talk about the reachability of these websites, the only way it reaches a vast number of customers is through keywords and keyword phrases. When a user searches the web for any information they do it using certain phrases and if these keyword phrases are present in your website content, it will help Google in ranking your website in the SERPs. Whenever any user searches for any topic, there are certain keywords which help Google rank websites according to the relevant keywords and information provided on the website. So writing keywords will certainly help users to find your website in the search engine. Which intern accounts for google ranking as well.

Now it looks simple, but it is hard to do accurate keyword research as it involves knowledge about your business and its processes. You need to make a list of tasks as well as common keyword phrases related to your business, which are mostly searched by the users. That is the reason why you need to focus on the keyword research. Since Digital Marketing plays an important role in gaining visitors to your website, it is important to focus on factors like keywords, the uniqueness of the content as well as the information provided in the content. All these factors collectively result in the ranking of the website in the SERPs and wide reachability of content to the users. These are some of the important factors which play a key role in attracting visitors to your website. So having said that, now let us discuss regarding the aspects of how to do keyword research.

•Make list of relevant topics about your business process : It is important to note here that before writing any content regarding your company or business, you need to know the exact business process, which is why before deciding on any keyword phrase or keywords you need to think and decide on the topics which are relevant to your business so that it will be easy to find the keyword for them and so that the user can relate to your business based on those topics as well. Let us suppose your business is related to Selling electronic items, then you need to choose topics related to latest Android Update, latest cell phones in the market and all the new electronics arriving in the market. And after you are done with the topics, then after you can shift to search the related keywords.

•Fill those Topics with Keywords: Once you are done with deciding topics for your business, you need to fill the content with appropriate keywords. Now there is a simple technique to guess which keyword fits more with your business is to check the relevant user searches. Now, these keyword phrases can be questions, topics anything depending on your topic. If your business is anywhere is related to the marketing field then your keyword phrases can be :

SEO

E-mail Marketing

Inbound and Outbound Marketing

What are SEO Strategies?

And these are the some of the keyword phrases which will help your customers in finding your website, and the required content an knowledge they need.

•Research Related Search Terms: Now step is quite a bonus to your research, and involves creativity, that is when you are lacking ideas related to keywords, you can simply search in Google for these topics and it will provide you with related searches done by the user’s which help you get an idea regarding the new and related keywords. This step is helpful when doing keyword research for your business and it involves research so it becomes even more fun to do it.

•Check how Competitors are ranking for these keywords:  One of the important aspects for any business is to do better than their competitors and when it comes to keywords which play a key role in ranking any website, then you need to check your competitors ranking for these keywords, which not only help you give a rough idea regarding these keywords but will help you analyse how many searches are done in a day related to these keywords. Which will help strengthen your content with the accurate amount of keywords required to maintain the ranking of your website in the Google SERPs

•Make use of Google AdWords Key Planner to cut down keyword list : It is possible to have a large list of keyword, because that is what we do when research h on any topic, we  make a list of all the keywords relatable to the topic, and after we are done, we need to cut down the list because that is how you will the proper list of keywords which help maintain and increase the number of visitors to your website as well as its rankings. Now in order to that, you can take help from Google AdWords Key-Planner, because doing it on your own, it is better to use it because it will provide you with search volume and rankings based on those keywords which will help you narrow down a list and select best keywords for your content.

Keywords thus play an important role in the ranking of your website, which is the only online presence of your website, and thus researching the accurate keyword is very important and necessary for the ranking of the website, and for your website to get noticed by the users. There are various other factors which can help in doing the research for the keywords other than what we have mentioned above. We hope that this article provides you with required knowledge to  be able to do your research properly and help creating a content which is complete with the accurate and related keywords which help in the good reachability of your website to the users as well as it helps to improve the ranking of your website which is necessary for the online presence of your business and helps maintain the reputation in the market.

Contact us : 

Sanbrains era technologies pvt ltd 

512,Manjeera trinity corporate , 

JNTU - Hitech city road

KPHB,Hyderabad-500072

Email: info@sanbrians.com

Website: www.sanbrains.com