APP STORE OPTIMIZATION | DIGITAL MARKETING SERVICES
APP STORE OPTIMIZATION: Technology is growing and the love for technology among the individuals is increasing day by day. Everyone wants to code an app and upload it in play store and wants to be a successful person. Each and every day at least 2 to 3 new apps are coded and placed in stores. At most there are four different stores in which an app can be stored for public use namely
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| APP-STORE OPTIMIZATION SERVICES |
As of now, there are up to 2 million apps in the stores. Nowadays even a class V student is using the mobile phone. If he/she wishes to download a cricket game, they go to Appstore and search using the keyword cricket. But what happens next is something going beyond our imagination almost thousands of cricket apps pop out and what do they do? He clicks on the very first app, downloads it and starts playing.
So what you have understood is the cause of concern. Developing app and placing it in the store is a half done work and making sure to rank it high and be the best out of competitors is the next half work and from above we can conclude that the second half is more important than the first half.
So how can we make our app rank higher when compared to other apps?
That’s where App store optimization (ASO) works. ASO works same as SEO but the only difference is that we use ASO for mobiles and SEO for websites. In short, ASO is used to optimize the mobile apps such that they rank higher when compared with our competitors. The important benefits of using ASO are
- You will stay above the other competitors i.e., you rank high
- Users can easily find your app
- Increased number of downloads
- More revenue
We at SanBrains look out for your competitors and optimize your app page in such a way that it ranks higher when compared with your competitors which results in stability of your app thereby increasing the number of downloads which results in more profits. According to a survey, 70% downloads come from app stores, so it’s important
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