Google Adwords: Everything You Need to Know : SanBrains

Google Adwords: Everything You Need to Know

Google Adwords: First things first, from July 24, 2018, Google is changing the word Adwords into Google Ads. Everything needs a campaign in order for better results. We have been seeing so many advertisements on televisions to promote their brand. But when it comes to online marketing how we promote our services through advertisements? Continue your flow as we answer all your questions in this article.

What are Google ads?

Google ads are the services provided by Google to advertise our services with the help of keywords so that they are directly reached to customers. google adwords contribute maximum to their revenue. Use of Google AdWords has changed drastically over the years.

How to choose an AdWords campaign?

Depending upon what you sell and who are your target audience we can choose one among the five available campaigns

1. Google search campaign
2. Google shopping
3. Video advertising
4. Mobile advertising
5. Display advertising

Google search campaign:

On an average, there are 70,000 searches per one second. To start your business I recommend you the search network where based on the keyword you choose, it enables you on the search results. Advertising on google search results allows you to build your business globally.

Google shopping:

Have you ever been to a jewellery shop, once you go to the shop they provide you with the catalogues where it contains the information about all the products that are in their store? Google shopping is a great tool for E-Commerce websites who want to advertise their products. Even though they can do the same with the google search, they choose google shopping as it provides detailed information about all the products individually.

Video advertising

Google brought YouTube in the year 2006. Since then it has never looked back and strengthened their advertising formula. Pay per view (PPV) is the technique used by Google on YouTube. When we stream in some video, ads pop out before the start of the video, in the middle of the video and at the end of the video. This is how video advertising works.

Mobile advertising:

When we are in the middle of a serious game on mobiles suddenly from nowhere an add pops out and we can’t even skip it and we need to wait until the ad gets finished. If we click on the add it will redirect us to the play store asking us to download that app. This is nothing but called mobile advertising. There are double the users of mobile when compared to the desktops.

Display advertising:

Display ads are one form of advertising where they use texts, images, and videos to promote one’s website. They post either text or image or video on other website’s. Thus the readers will get to know about one’s website when they surfing through others website

Google has left no stone to unturn when it comes to advertising. One can clearly understand why Google is earning more than 80% income through advertising.

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